Just bought the Asus GTX 760 DCUII OC, literally one day before Newegg drops the MSI Twin Frozr IV 760 to the same price. :'(
Other than that though, I am loving the card. BF4 completely maxed 1080p 4XMSAA 60+fps, same with ACIV and Metal Gear: Rising. It's powerful, quiet, runs cool 29C/59C (idle/load) and OC'd quite well. I bought this card as an upgrade after I sold my Visiontek HD 6970 wi/ aftermarket cooling for 215 on Ebay.
I figured, that I should really wait till Maxwell at least to drop the big bucks, so why not spend 40 on a graphics upgrade and get ACIV for free anyways. This SHOULD hold me out will at least Maxwell and I am hoping I can actually make it to the next AMD refresh/Maxwell price drop before my 1080p performance dies.