1. That's why I said "recently" between quotations, I agree they barely done anything these past years, but hey at least a multiplayer boat game (albeit a shitty and overpriced one), and a free cod clone (people claimed they wanted the old mw gameplay, ubi gave it for free and nobody wants to play).
The best thing they've made recently in my opinion was that Prince of Persia game, but it failed to land because they decided that you wouldn't play as the titular character, piss poor marketing, and kind of a cheap visual art style. These are the types of decisions that have me scratching my head about Ubi. Why build a strong IP and then make those changes that literally nobody was asking for?
2. I don't blame their generic games on the consumer, even myself haven't bought outlaws avatar, or the past two ac games on release (picked mirage for like 10 bucks), but for me there's a distinction between not liking and not buying something, and going pitchfork on hand shitting on everything ubi posts on the Internet, even if a chunk of the people complaining aren't even consumers of their games.
The thing about this is, we've seen time and again that boycotts don't actually work. The infamous MW2 boycott, Hogwarts Legacy, etc. If a game is good, it finds an audience, even if it's not one that's talking about it on social media. These games just fell flat. No amount of organized shitposting and pitchfork waving can actually have the kind of results to prevent millions of people from purchasing something, people just don't have that kind of influence on others, especially in an entertainment hobby like gaming. (Along those lines, I wish I could get people to stop hate-watching Star Wars, but it's just not in the cards.) Ubi's games have just been THAT undesirable. I'm sure negative sentiment can be considered one of the pieces of the puzzle as to
why they're undesirable, but again I think not controlling that, listening to feedback, that's Ubi's fault, not ours.
For example the debacle that happened with the announcement of ac shadows. Not so many years ago people were demanding an ac japan, but currently they announce it and people go scrutinising every single detail of the videos to make points to complain, for the sake of "historical accuracy" in a saga that featured aliens and magic since the very first game. And some of the people gain revenue on social media by fueling this hate machine
There are many overreacting nitpicks from the Anti-Yasuke and Pro-Yasuke sides of that discussion, and I'm not getting into that again, but it's another case of Ubi betraying the expectations of the fans. Literally nobody asked them to make the game about Yasuke, or even about a Samurai. People were expecting ninjas and kunoichi and stuff like that. If they'd have stuck with the ninja/assassin theme and made a Japanese guy and girl and continued from there, there would be zero drama over the playable characters. They chose the path that they're on with it. Again, not the consumer's fault there, at least in my opinion.