Jez Corden: Multiple aquisitions by microsoft xbox failed/stopped because of ABK

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It's probably not always as simple as we think. It's not like these companies put themselves in Craigslist in the "Video Game Company For Sale" section and other companies are browsing for a deal. Whoever clicks first, wins. I'm sure there is a lot more to it.
Of course they do. They HAVE to in order to up their price by getting into a bidding war. You really think Square Enix being so chummy with Jimbo handing him not one but three exclusives on a platter didnt go to him first? Jimbo passed on Crystal Dynamics and Eidos Montreal for sure. Not sure about Philbo but he was in Japan a lot around the time CD and Eidos were sold.

Respawn is located in los angeles surrounded by Infinity Ward, Insomniac, SSM, CD, ND and other big studios. There is no way they were bought without anyone finding out.

IIRC, Codemasters were being sold for $700 million before EA jumped in with a $1.2 billion offer. Everyone in the industry knows whats going on.
 
i'm confused - if you're all about acquisitions, wouldn't not managing to pull one of them off make you even more determined to go after all the rest of them?...
 
Of course they do. They HAVE to in order to up their price by getting into a bidding war. You really think Square Enix being so chummy with Jimbo handing him not one but three exclusives on a platter didnt go to him first? Jimbo passed on Crystal Dynamics and Eidos Montreal for sure. Not sure about Philbo but he was in Japan a lot around the time CD and Eidos were sold.

Respawn is located in los angeles surrounded by Infinity Ward, Insomniac, SSM, CD, ND and other big studios. There is no way they were bought without anyone finding out.

IIRC, Codemasters were being sold for $700 million before EA jumped in with a $1.2 billion offer. Everyone in the industry knows whats going on.

I want to see that Craigslist section.

That still doesn't explain away my idea that it is probably not as simple as we believe. Otherwise, there is no way no one else jumped on SE selling CD, Eidos, and all their associated properties (Tomb Raider, Deus Ex, Thief) for $300 million. That would have been a no-brainer to go after. Clearly, something was at play we don't know about.
 
Thank goodness ABK kept Microsoft busy during SE's fire sale of their western dev teams and IP's.
 
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I want to see that Craigslist section.

That still doesn't explain away my idea that it is probably not as simple as we believe. Otherwise, there is no way no one else jumped on SE selling CD, Eidos, and all their associated properties (Tomb Raider, Deus Ex, Thief) for $300 million. That would have been a no-brainer to go after. Clearly, something was at play we don't know about.
well, both Sony and MS were locked in a bidding war over Bungie at the time, and MS had their eye on Activision too. MS had also just completed an expensive zenimax acquisition and didnt want to risk anything.

I would love to see the behind the scenes of the bungie acquisition. Bungie has no IPs other than destiny which is a dying IP. So they were bought on the backs of their talent alone. But $3.2 billion suggests that they were in a big bidding war and IIRC, one of the journos mentioned that Sony paying $1.2 billion to retain top talent sealed the deal. I also heard that this was in the works for months so both MS and Sony were likely too busy with that and SE was like fuck it, and sold to whoever showed interest.

Remember, insmoniac also went for $220 million in 2019. Thats an amazing deal. This is back when MS was gobbling up studios like Ninja Theory, Obsidian and Playground games. Its possible they went to insomniac and insomniac went to sony with the offer to see if they would at least match.

at least thats what i think happened. Ted Price and Vince Zempalla both instantly became $100 million millionares but are probably now kicking themselves after seeing bungie go for $3.2 billion.
 
Why does a company that needs games prefer to acquire established studios with a delivery pipeline vs start from scratch?

Some of the things I read here…
Microsoft fixing their own delivery pipeline is going to bear more quality than acquiring yet another developer.
 
So did Bungie.

Then they sold to the first guy who offered them $3 billion.

From is currently valued at $850 million. Sony owns like 5% of it. If MS comes and offers $2 billion, you think anyone will say no?


CD Project was valued at $5 billion once. Down to $2 billion now. If someone comes and hands them a check for $5 billion, the guys at the top will become billionares overnight.

Industry consolidation is a very bad thing and both MS and Sony have enough money to fuck it all up for the rest of us.
They'd have to get Kadokawa to agree to sell it and seeing as From is extremely profitable....likely a no there.
 
well, both Sony and MS were locked in a bidding war over Bungie at the time, and MS had their eye on Activision too. MS had also just completed an expensive zenimax acquisition and didnt want to risk anything.

I would love to see the behind the scenes of the bungie acquisition. Bungie has no IPs other than destiny which is a dying IP. So they were bought on the backs of their talent alone. But $3.2 billion suggests that they were in a big bidding war and IIRC, one of the journos mentioned that Sony paying $1.2 billion to retain top talent sealed the deal. I also heard that this was in the works for months so both MS and Sony were likely too busy with that and SE was like fuck it, and sold to whoever showed interest.

Remember, insmoniac also went for $220 million in 2019. Thats an amazing deal. This is back when MS was gobbling up studios like Ninja Theory, Obsidian and Playground games. Its possible they went to insomniac and insomniac went to sony with the offer to see if they would at least match.

at least thats what i think happened. Ted Price and Vince Zempalla both instantly became $100 million millionares but are probably now kicking themselves after seeing bungie go for $3.2 billion.

Yeah I would be super interested to hear about how half these deals went down. Especially the Bungie acquisition. I would imagine that was pretty fierce.

Thing is, I think Insomniac is a great reminder that things just aren't clear cut and dry. Sony got Insomniac for a steal. No one else was willing to offer more than that to own probably one of the most prolific and efficient studios who, despite that, still put out good games? Microsoft couldn't offer them more than $220 million, but a year later committed to spending well over $7 billion to own Zenimax? I don't buy it. At the price they paid for Zenimax, Insomniac was easily worth $500 million to them, and even that might be too low.
 
I just remembered that Respawn was sold for $300 million. These guys made Titanfall, Apex and Star Wars in a 5 year span. Went for $300 million. Like wtf. How does Sony pass on them and invest in startups with ZERO games under their belt like the jade raymond studio, the firewalk guys and the delusion games. neither of those three studios have even shown a single screenshot of their games 2 years after their announcement.

MS passing on them makes sense since they already have shooter studios after the zenimax acquisition, but come on. $300 million is pennies compared to what they paid for Bethesda, Arkhane, Avalanche and ID Software.
300 million is a lot for a studio without iPS.
 
Microsoft is so desperate to buy themselves success instead of actually putting in the work to grow and cultivate their brand.
 
why? Microsoft has alot of money, they could even buy several publishers while waiting for ABK deal, i dont understand.
 
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Meh. Why does Microsoft constantly feel the need to acquire instead of develop? It reminds me so much of those sports teams bewildered that they can't get a championship even though they spent a ton of money acquiring high priced talent from other teams. Sure it takes time to develop a champion organically, but part of developing it isn't just about names and talent. It's about creating an environment where champions can succeed. Once you have the culture and process of success nailed down you can then spend on the high priced talent because they will thrive instead of flounder in mediocrity.
They are simply inept at it. And probably not even interested to bring something to the market. Just try to imagine what 70 billions means from the point of view of gaming development: it is said that GTA5 is the costlier game even created (some say 500 millions). Taking that as a reference, with 70 billions MS could have FIVE games per year of that level of production, for nearly twenty years (3 full generations). But they are really not interested on bringing something to the market: just acquiring it and monopolizying it from other competitors.
Why bother becoming good and competitive with your ability and long-developed know-how, if you have the money and you can directly buy the market and already-successful IPs?
That's why they are a cancer in this industry. They literally don't add anything, and what they do is harmful for the expansion and diversification of the market.
The only reason I hope they stay in the market is that Nintendo is on another target, and Sony left alone would not have competition (which is always bad for a variety of reasons). If only MS would start to invest on new first party IPs, that would be the best possible direction for the market in general.
 
They are simply inept at it. And probably not even interested to bring something to the market. Just try to imagine what 70 billions means from the point of view of gaming development: it is said that GTA5 is the costlier game even created (some say 500 millions). Taking that as a reference, with 70 billions MS could have FIVE games per year of that level of production, for nearly twenty years (3 full generations). But they are really not interested on bringing something to the market: just acquiring it and monopolizying it from other competitors.
Why bother becoming good and competitive with your ability and long-developed know-how, if you have the money and you can directly buy the market and already-successful IPs?
That's why they are a cancer in this industry. They literally don't add anything, and what they do is harmful for the expansion and diversification of the market.
The only reason I hope they stay in the market is that Nintendo is on another target, and Sony left alone would not have competition (which is always bad for a variety of reasons). If only MS would start to invest on new first party IPs, that would be the best possible direction for the market in general.
Never really thought of it exactly like that but it makes sense. You have to think there's people within Xbox that probably want it to cater to the love of gaming, but I think the corporate culture just drags it down to just a race to see who can own everything.
 
Microsoft and Sony don't need to own any third-party studios. My god at some of you, lol. Creating new IP is hard, but given how much they are willing to spend on acquisitions, they can easily direct it towards multiple IPs that are original and will automatically be associated with their brand. The most recent example by MS is Hi Fi Rush, their fans loved it.

As a gamer I definitely would rather crystal dynamics/eidos (throw is Asobo) way way before Activision but from a business side, Activision is a gold mine if it would have went through.

They didn't want Bungie. Why would they let Bungie go free just to buy them again.
As a gamer, what do you get out of Microsoft or Sony owning any of the mentioned studios? You have the option to play in either ecosystem right now. I know the automatic response for most of you is going to be Game Pass, but that isn't dependent on MS owning the studios since they have fronted money for other third-party games to be on the service.

Look, I get the thinking behind wanting a company to own something because it guarantees access to Game Pass, but if MS's sole focus was getting Game Pass content and expanding it, they have better ways to do it than the route they have chosen.
 
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Microsoft fixing their own delivery pipeline is going to bear more quality than acquiring yet another developer.

looks like they're trying to do both at the same time.
Part of the 'delivery pipeline' includes studios…

Microsoft is so desperate to buy themselves success instead of actually putting in the work to grow and cultivate their brand.

Sometimes I have to wonder if posts like these are having a laugh…because investing in your first party setup is a significant part of growing your brand.
 
Microsoft and Sony don't need to own any third-party studios. My god at some of you, lol. Creating new IP is hard, but given how much they are willing to spend on acquisitions, they can easily direct it towards multiple IPs that are original and will automatically be associated with their brand. The most recent example by MS is Hi Fi Rush, their fans loved it.


As a gamer, what do you get out of Microsoft or Sony owning any of the mentioned studios? You have the option to play in either ecosystem right now. I know the automatic response for most of you is going to be Game Pass, but that isn't dependent on MS owning the studios since they have fronted money for other third-party games to be on the service.

Look, I get the thinking behind wanting a company to own something because it guarantees access to Game Pass, but if MS's sole focus was getting Game Pass content and expanding it, they have better ways to do it than the route they have chosen.
Not everything is that deep McBud.

Prefer crystal dynamics/Eidos IPs over Activision's... That's not a company specific statement. I don't think any game should be cut off and restricted from another platform (I gain nothing from someone else not having)

But yes I love gamepass and PS+ extra a lot 💁.
 
$300m was the price Embracer paid for CD, Eidos Montreal and the Tomb Raider IP (alongside 50 others).

$300m.

This was only 11 months ago.

$300m absolutely blows my mind. This is tomb raider for fucks sake! And two quality studios.
What about other western ips like Hitman and Deus Ex those weren't sold and still SE ips?
 
why? Microsoft has alot of money, they could even buy several publishers while waiting for ABK deal, i dont understand.
They didn't want to attract or complicate things more. Once the EU commission approves or blocks it MS will continue purchasing.

Business wise they need to focus on GAAS and mobile imo.

Wild card studio, Face punch studios, and Ubisoft should be consider for console/pc side
 
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Easy to say that when you have like 60-70% worldwide marketshare in gaming and more than 70-80% in a lot of countries :messenger_tears_of_joy:

Always amazed how people ask Xbox compete in a way that dominating market leader is competing. By the same logic I can always say that Sony should try and buy publishers, because Microsoft can afford to do. But then it becomes "unfair" as Sony has less money :messenger_tears_of_joy:
Doesn't stop Nintendo just make good/great games buying up it's won't help if you can't manage and keep developers.
 
Microsoft is so desperate to buy themselves success instead of actually putting in the work to grow and cultivate their brand.

They have been operating this way for decades, so why are people surprised by their inability/unwillingness to get on top of that (The creation/production process)? I personally believe that what has transpired simply reflects the DNA of the three competitors: Nintendo started as a toy company, so their trajectory is in harmony with their core activity; They make polished, fun, inventive, family-friendly products, having universal appeal...build amusement parks around them...and now invest in capitalizing on their mascots and universes to get them more money through other media. Sony is an entertainment/hardware company that is used to tough competition, which explains the efficiency of their manufacturing, distributing, and especially marketing pipelines: They have a very long experience in the consumer market...Their titles are what you would expect from a business of this nature: High production values, high level of polish, bigger than life characters and world-building.
MS has neither of the above. Their shtick has been to pay to win, helped by their gargantuan financial means, so the moves they have been pulling, and the accelerated consolidation efforts they have deployed, are in accordance with how they conduct their affairs. It is just the way it is for them. 🤔
 
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I wouldn't say they didn't want it. The games and the brands were just too small. I mean Blue Dragon and Lost Odyssey almost nobody played.

No matter what console, I don't think these games would have gotten much attention. But if it were games like Final Fantasy or Resident Evil. That would have sparked interest.
Which is a damned crying shame, as Lost Odyssey is a better JRPG than 95% of the trash Squeenix has crapped out for 20 years.
 
So I listened to couple of minutes prior to the timestamp and then kept going. My thoughts? What the fuck, this explains so much. These guys, this guy, are idiots. I'm shocked they have a following.
 
Yeah I would be super interested to hear about how half these deals went down. Especially the Bungie acquisition. I would imagine that was pretty fierce.

Thing is, I think Insomniac is a great reminder that things just aren't clear cut and dry. Sony got Insomniac for a steal. No one else was willing to offer more than that to own probably one of the most prolific and efficient studios who, despite that, still put out good games? Microsoft couldn't offer them more than $220 million, but a year later committed to spending well over $7 billion to own Zenimax? I don't buy it. At the price they paid for Zenimax, Insomniac was easily worth $500 million to them, and even that might be too low.
I doubt Insomniacs wanted to be bought by anyone than Sony, specially Microsoft, theyve literally no history with Microsoft except a game that flopped at Xbox.
 
Meh. Why does Microsoft constantly feel the need to acquire instead of develop? It reminds me so much of those sports teams bewildered that they can't get a championship even though they spent a ton of money acquiring high priced talent from other teams. Sure it takes time to develop a champion organically, but part of developing it isn't just about names and talent. It's about creating an environment where champions can succeed. Once you have the culture and process of success nailed down you can then spend on the high priced talent because they will thrive instead of flounder in mediocrity.
As I stated in another thread almost all of Sonys big studios were bought.
 
I doubt Insomniacs wanted to be bought by anyone than Sony, specially Microsoft, theyve literally no history with Microsoft except a game that flopped at Xbox.

This. I don't think it's always as simple as, "They offered more money". Sometimes I think there are other considerations. Other incentives on offer. The relationships these companies have. I refuse to believe that Microsoft wasn't willing to spend more than $220 million on Insomniac but then spent $7 billion on Zenimax. There had to be other reasons that didn't happen.
 
As I stated in another thread almost all of Sonys big studios were bought.

Except they buy talent, and not IPs (Aside from Destiny, which shall remain multiplatform, just like other GAAS projects from Bungie. A Minecraft-like situation). The problem that people have articulated, and that some others try to obfuscate in bad faith, is that MS hoards already established franchises...They are buying out the audiance for said franchises, instead of enticing them with their own. What would benefit me as a consumer, is MS producing original content to take on Sony and Nintendo, not restricting access to games that we would have gotten anyway.
 
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I can confirm that I was almost bought until the deal was cockblocked and Phil hasn't picked his phone since. There goes my retirement fund...
 
Except they buy talent, and not IPs (Aside from Destiny, which shall remain multiplatform, just like other GAAS projects from Bungie. A Minecraft-like situation). The problem that people have articulated, and that some others try to obfuscate in bad faith, is that MS hoards already established franchises...They are buying out the audiance for said franchises, instead of enticing them with their own. What would benefit me as a consumer, is MS producing original content to take on Sony and Nintendo, not restricting access to games that we would have gotten anyway.
Who says you would of gotten anything. Every studio bought in 2018 outside playground studios has big financial issues. Obsidian entertainment was reduced to AA game games because of financial issues. Brian fargo was ready to walk away from the industry because of being tired of financial issues. You make it sound like Microsoft bought a bunch of studios in great shape. Even zenimax had financial issues having to make fall out 76 and beg for moneyhats for extra money.
 
It's kind of sad how the Xbox side has just become acquisition watching and wishlisting instead of demanding games out of Xbox's many existing studios
 
Yeah I would be super interested to hear about how half these deals went down. Especially the Bungie acquisition. I would imagine that was pretty fierce.

Thing is, I think Insomniac is a great reminder that things just aren't clear cut and dry. Sony got Insomniac for a steal. No one else was willing to offer more than that to own probably one of the most prolific and efficient studios who, despite that, still put out good games? Microsoft couldn't offer them more than $220 million, but a year later committed to spending well over $7 billion to own Zenimax? I don't buy it. At the price they paid for Zenimax, Insomniac was easily worth $500 million to them, and even that might be too low.
Insomniac saw what was in the market and didn't like it, they came back to Sony

Also Sony has successfully scaled them up and got them growing massively since acquisition. Over 500 employees now making 2-3 games at a time

That is a success story of acquisition that Microsoft would have fumbled
 
Bungie has no IPs other than destiny which is a dying IP
Destiny 2 is a game with over 30 million players (~700k daily active). It's a live service game bringing in hundreds of millions of dollars per year. It is far from a dying IP.
The value here is in the playerbase. They're buying expansions and other DLCs for the game, generating ongoing revenue.

Bungie also has a lot of good experience successfully delivering Live Service games. Sony aspires to be better in that space. Now they have the minds at Bungie to consult on their other projects. Bungie also has another IP in the works.
 
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