The first live summer edition of TNA Impact scored a 0.89 rating in a new timeslot one hour earlier, down 12 percent compared to last week's rating. Impact was down 17 percent compared to the yearly average.
-- Impact averaged 1.29 million viewers, a drop of 10 percent in viewership from last week and the lowest average viewing audience of the year. Impact was down 200,000 viewers (13 percent) compared to the yearly average.
It was the first time Impact viewership was below the 1.3 million mark since Thanksgiving 2010. For non-holidays, it was the first time in nearly two years dating back to July 1, 2010.
-- The one positive for Impact is the demographic ratings did not drop off like the overall rating and average viewership. Impact was at the low-end of the yearly average before Thursday's show, and Thursday's show held up okay with slight drops in key male demographics and overall adults.
pwtorch.com