-
Hey, guest user. Hope you're enjoying NeoGAF! Have you considered registering for an account? Come join us and add your take to the daily discourse.
KILLZONE 2 - The |OT|
- Thread starter BruceLeeRoy
- Start date
.GqueB. said:
I find it interesting how you cited Lost, Cloverfield, and Dark Knight as examples. Those are probably some of the most marketed tv/film properties in the past few years. It begins on the viral level of course to get hardcore people excited, but then they start releasing proper ads (teasers) in theatres, tv, youtube/facebook, and other mediums which will air them. The whole experience as you call it was one giant ad campaign, and it paid off in dividends.
Sony's KZ2 coverage has been pretty horrible from a gamer's perspective, but that might be because they don't want to bring back the backlash from their CG target trailer back in E3. There really should have been teasers and stuff about the experience as you were talking about. They tried with some of the trailers at game shows (stuff at the end of the demo), but the exposure was pretty minimal. Many people still don't know anything big is coming from Sony in 2 weeks.
Also regarding games that have big advertising campaigns that sell well, all I have to say is...
Grand Theft Auto
Metal Gear Solid
Halo
Gears of War
Call of Duty
those games listed above went well beyond anything Sony has really promoted since the PS2 days. You mention Resistance 2 and LBP, but again, many casual gamers don't know what they are. Big billboards and posters were nearly nonexistent in NYC (you can tell the difference especially when GTA4 stuff is all over the place). I haven't seen a TV ad for LBP ever. Overall it just seems like Sony doesn't know how to market its games compared to other companies.
Ads may not be enough by themselves, but they help get the recognition out there, and in that regard KZ2 has failed in my eyes so far. 2 weeks to get a basically brand new franchise out to the eyes of the casual gamer might not be enough for them to break 3 mil (which I believe this game could have done). Then again maybe i'll eat my words if 3-4 mil is hit in 2 weeks
Byakuya769
Member
hmm, perhaps you guys work at sony.
Can see the marketing team meeting now
Suit #1 - Recognition of Killzone 2 with general consumers is extremely low!!!
Suit #2(gaf poster) - Have they not seen the advertisements on home!?!
Suit #3 (gaf poster #2) - Yea, or what about all the stories we've been running on our blog and the pictures on the official playstation website!?!
Suit #4 (Hoffman) - Relax guys, if we all call our friends and tell them about KZ2, PS3 sales will overtake the Wii
Suit #1 - I quit.
Can see the marketing team meeting now
Suit #1 - Recognition of Killzone 2 with general consumers is extremely low!!!
Suit #2(gaf poster) - Have they not seen the advertisements on home!?!
Suit #3 (gaf poster #2) - Yea, or what about all the stories we've been running on our blog and the pictures on the official playstation website!?!
Suit #4 (Hoffman) - Relax guys, if we all call our friends and tell them about KZ2, PS3 sales will overtake the Wii
Suit #1 - I quit.
pseudocaesar
Member
PERHAPS!Bugnology said:
fistwell_old
Member
What's goin on in here??
Tylahedras
Banned
New release date on the 20th
No not really, just in my dreams.
Boulayman said:I am lost here what's going on ^^ Rumour of the game's early release but then TTP gets all excited for some reason and i don't think it's because of that rumour since he has already played the game
I just completed it on Elite difficulty, that is all.
I'd love to see the game released earlier tho, since that would mean servers would be up earlier as well. Some stores here have received the game already but they are not selling it yet.
Unknown One
Member
Congratulations.TTP said:I just completed it on Elite difficulty, that is all.
I'd love to see the game released earlier tho, since that would mean servers would be up earlier as well. Some stores here have received the game already but they are not selling it yet.
I bow down to you until I get my hands on this game and beat Elite difficulty myself
You pretty much agreed with my point. Starts at a viral level, then trickles into proper ads. Sony has failed to do this.icechai said:I find it interesting how you cited Lost, Cloverfield, and Dark Knight as examples. Those are probably some of the most marketed tv/film properties in the past few years. It begins on the viral level of course to get hardcore people excited, but then they start releasing proper ads (teasers) in theatres, tv, youtube/facebook, and other mediums which will air them. The whole experience as you call it was one giant ad campaign, and it paid off in dividends.
Sony's KZ2 coverage has been pretty horrible from a gamer's perspective, but that might be because they don't want to bring back the backlash from their CG target trailer back in E3. There really should have been teasers and stuff about the experience as you were talking about. They tried with some of the trailers at game shows (stuff at the end of the demo), but the exposure was pretty minimal. Many people still don't know anything big is coming from Sony in 2 weeks.
Also regarding games that have big advertising campaigns that sell well, all I have to say is...
Grand Theft Auto
Metal Gear Solid
Halo
Gears of War
Call of Duty
those games listed above went well beyond anything Sony has really promoted since the PS2 days. You mention Resistance 2 and LBP, but again, many casual gamers don't know what they are. Big billboards and posters were nearly nonexistent in NYC (you can tell the difference especially when GTA4 stuff is all over the place). I haven't seen a TV ad for LBP ever. Overall it just seems like Sony doesn't know how to market its games compared to other companies.
Ads may not be enough by themselves, but they help get the recognition out there, and in that regard KZ2 has failed in my eyes so far. 2 weeks to get a basically brand new franchise out to the eyes of the casual gamer might not be enough for them to break 3 mil (which I believe this game could have done). Then again maybe i'll eat my words if 3-4 mil is hit in 2 weeks
I was just taking issue with people saying "where are the tv ads". That really isnt all it takes and sony has dropped the ball. We seem to be in agreement here. But I also made the other point where I said games sell just as well sometimes with little advertising push (ie: Fable 2). Gaming is just a different monster and we cant even begin to understand marketing for it. Sometimes it works, sometimes it just doesnt. We cant fully blame sony for not understanding it.
I still dont understand how the hell Assassins Creed sold so damn much. Most people say it was because of Jade Raymond. I dont buy that.
TTP said:I just completed it on Elite difficulty, that is all.
I'd love to see the game released earlier tho, since that would mean servers would be up earlier as well. Some stores here have received the game already but they are not selling it yet.
Congratulations !
I heard talk of some sort of secret code for the Killzone 2 MP
http://www.ps3forums.com/showthread.php?p=3862755#post3862755
But it seems it was useless since there's nobody online or something like that
Anyway, it seems the servers will be up by the end of the week for you guys ^^
Boulayman said:
The code he is referring to is probably the button presses combination that allows you to get 50xp every time you execute it during a MP match. But yeah, that only works with the review code. It was added so reviewers could rank up quickly and unlock the various classes.
FFObsessed said:
It's not going to be a ghost town, because the online is more afw than anything else on the system by fucking light-years, you know this and I know this, and most of the people who have played the MP beta know this. The fact that you and I and everyone who are passionate about the game are playing the game constantly drives other people to get the game and play it because people see what their friends are playing online and they want to play what their friends are playing, if we go off and play whatever else that comes out and hop from one new release to another then obviously that's not going to help drive the community. If the community is strong and dedicated to the game, they won't give a shit about the next COD and you don't have to worry about people deserting the game for COD or some other shooter.
I've got at least one of my friends getting it who wouldn't have otherwise. I know a co-worker who might not be getting it/doesn't know about it, but I'm going to convince him. The subject just hasn't come up yet.
Sadly this is about what I expected from Sony marketing, I just wish you could strap the head of SCE Marketing to a chair and force him and his people to acknowledge how much they suck.
Blu_LED said:
Sadly this is about what I expected from Sony marketing, I just wish you could strap the head of SCE Marketing to a chair and force him and his people to acknowledge how much they suck.
I just bought a couple new speakers for this game....my current 5.1 system was outputting to only 2 surround speakers that were in the main speaker slots and through my tv...
Now I have a 4.0 capable system...must get a woofer and center channel...and then a 7.1 receiver and 2 more speakers...MOAR!!!!!!!!!!!!!!!!!
Honestly, the 2 speakers I got at 6.5 insignia bookshelfs, and they are pretty f'n stout (great low end, nice highs), highly recommend (88 bucks for the pair at best buy)
Now I have a 4.0 capable system...must get a woofer and center channel...and then a 7.1 receiver and 2 more speakers...MOAR!!!!!!!!!!!!!!!!!
Honestly, the 2 speakers I got at 6.5 insignia bookshelfs, and they are pretty f'n stout (great low end, nice highs), highly recommend (88 bucks for the pair at best buy)
.GqueB. said:
It has alot to do with the community as well, say what you will about the Halo community, they believe in their franchise strongly and they treat it like their number one shooter, some in the PS3 community on the other hand tends to second-guess everything constantly and can't seem to rally behind one product, some people also tend play a lot of second-tier shooters that they can't even make up their own mind which shooter to stick to.
Very often I see people recommending a shit-ton of games to other people, there is no focus, most often people don't even have a clear idea which ONE game to recommend to their friends, it's like "oh get warhawk, oh get SOCOM, oh get Killzone 2, oh get COD4...", they can't even name ONE game in each genre to recommend to people, IF this is the game you believe to be the best game on the system, tell your friends to get it, get your friends to play it. Don't tell people to get Killzone 2 and then go "oh you should get MGS4 too, oh you should get warhawk too" when they ask you to recommend to them ONE game to buy.
ipukespiders
Member
I think I'm in the wrong thread. Where's the snack table?
Do you guys think Killzone will have a lot of online activity until the PS3 dies? As of now, COD4 still has a lot of activity (I can join any match I want instantly and it's always full of people) so I wonder if KZ2 will be the same..
I guess so? I will try and stick to it the whole time, skipping other FPS's unless there's something really huge out there (doubt it.. maybe just that MAG thing..)
I guess so? I will try and stick to it the whole time, skipping other FPS's unless there's something really huge out there (doubt it.. maybe just that MAG thing..)
Unknown One
Member
You can never fail with UnchartedRoboPlato said:
I don't have any interest in MAG, from the little we know about it. Like I mentioned before the next CoD is going to be the big one to test the longevity of KZ2. I know a lot of us that are getting Killzone will be picking that up.Kittonwy said:It really depends on whether people like yourself will stick to the game or move on to the next big thing.
I for one will not be moving to MAG or any other game after this, this is it.
Unknown One
Member
Not me.RoboPlato said:
Activision support is a joke.
They haven't fixed the major issues I have with the game, mainly host migration.
And I like my weapons and damage dealt with the weapons to be unique and have unique recoils.
I'm sticking to KZ2 when it comes out just as I'm sticking to CS (even though I quit long ago) and Halo series.
Quality online experiences is key for me.
AranhaHunter
Banned
TTP already got most of the trophies :lol
I'm so fucked when I go online after I finally get my game from Amazon in the middle of March.
I'm so fucked when I go online after I finally get my game from Amazon in the middle of March.