If only the NBA followed the example of a league where outside the jerse... errr nightgown wearing, octopus throwing, tooth missing, obsessed fan; nobody can name one team in the league, let alone who won a championship trophy named after something you drink from.
A) that sounds awesome
B) you do realixe there's other countries than the USA, right? In a lot of which hockey is at least as, if not more popular than the NBA.