Dead Man said:
So no one wanted to be like Mike? I think you are kidding yourself when you expect kids to be able to divorce an athlete physical and tactical prowess from the personality. Why do you think the WWE is a shell of itself? Too many kids doing stupid shit they saw on TV. For better or worse, with the huge marketing that goes on with sports stars, almost no kid actively chooses based on personality, ethics, or morals, they choose based on popularity, perceived coolness, and desirability of the portrayed lifestyle.
Expecting kids to do any different is futile and bound to fail. Don't want Kobe to be a role model? Don't pay him so much to be good at a game, and wear shoes. If he doesn't want to be a role model, he can at the very least remove himself from promotions, he doesn't need any shoe money at the moment.
Be like Mike was to be like him on the court. Are you seriously saying people were emulating Mike's homophobic slurs, compulsive gambling, or degrading everyone, including members of his own family. They're not choosing based on desirability of portrayed lifestyle, they chose because he would make shots.
What marketing is there for Kobe? Seriously, there are more Lamar Odom commercials out there than there are for Kobe. Adidas, McDonalds, Sprite, Nutella, and all left him in 2003 after the rape trial.
He's paid a lot because the Lakers attribute about $80 million in ticket and TV profit from people that want to watch him play the game, and they want to watch because he often wins. People that are paid a lot are not automatically famous and become "role models"--he's just more famous because he wins. Tracy McGrady, Rashard Lewis (takes drugs and steals money), Gilbert Arenas (brought guns into the locker room), Kevin Garnett (who is king of racist and homophobic slurs) and Jermaine O'Neal (prosecutors wanted to bring charges about raping a 15 year old) were paid similar or more money last year, but there aren't 25 page threads about their controversial actions and how we should think of what the kids on the playground will think.
The NBA really isn't marketed towards kids these days, and anyone that watches knows that they've replaced kid friendly faces like Ahmad Rashad and Summer Sanders with people like Charles Barkley (threw a person through a glass window, an alcoholic and a compulsive gambler, and has made negative remarks towards Europeans and Chinese in the past).
WWE is not a sport and should not be compared to the NBA. WWE intentionally glamorizes people doing stuff they should not do or say at home. The NBA encourages you to play basketball.