Just picked up a physical copy from Gamestop.
During opening hour, there was a mother and her child, a guy that looked around my age (early 20s), and myself there picking up the game. I'm the only one that bothered to ask for the pre-order poster, and it was weird that the guy didn't ask for one but instead just asked how to redeem the free game.
Don't expect much from the poster when you pick up your game. It's rather small and not very impressive. I suppose it is nice to look at though.
There were pre-order bonuses from different stores to choose from, and in the end I picked Gamestop. At least I have the game now, and will be playing it after work.