Marvel's Spider-Man: Miles Morales Sales Reach 14.4M Units (as of June 2023)

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The slide also contains some additional key financial measures including projections for the upcoming Venom title.

OkQWOaW.jpg
 
Wow if you asked me I'd say it was at about 9M but the synergy between the movie, Spider-Verse and SM2 would have been big boost multipliers.
I'd say they lowball those projected Venom lifetime sales
 
Lots of Juicy data here!

Firstly is the Marvel Royalty fee a one off payment? Is the profit share what marvel makes per unit?

Secondly is COGS retailer and shipping costs?

Thirdly marketing really isn't all that much. It's been rumoured for a while that marketing doubles development costs(Never ever any data to back this up).
Well this heavily calls that into question. Presumably Sony's other First party titles have similar marketing budgets.
 
Mowcno said:
Sony bought Insomniac for $229 million. The first game they release after this makes $270 million profit.
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For the folks not paying attention.....that's a quarter of a BILLION dollars in pure profit and a 242% ROI. So can someone explain why this Marvel deal is bad again? And why it was smart for MS to pass on it?
 
The artful mincer said:
Lots of Juicy data here!

Firstly is the Marvel Royalty fee a one off payment? Is the profit share what marvel makes per unit?

Secondly is COGS retailer and shipping costs?

Thirdly marketing really isn't all that much. It's been rumoured for a while that marketing doubles development costs(Never ever any data to back this up).
Well this heavily calls that into question. Presumably Sony's other First party titles have similar marketing budgets.
Click to expand...

- The Marvel royalty fee is a percentage. Around 15-20% based on a few factors.

- Since marketing for these games are 30% of the dev budget.....I'd guess the biggest Sony games have marketing in the 50% of the dev budget region. But not 100% like people were saying with no proof.
 
twilo99 said:
That's a lot of royalties for Marvel..
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Yep! And even more profit for Sony and Insomniac on top of that. Honestly guys..............lets keep it real. This is why Insomniac will be making Marvel games for the next 10 years. There's just too much profit, money, and fun to be had.

I wish they'll let Insomniac do a few original games in between though.
 
Great game and awesome results.

I'd love for Insomniac to be able to make some original games, but You can see why they have been assigned to these games. They make great games, that perform extremely well.
 
All in costs of 250m not bad at all considering Marvel ip license. Development cost at $120 million is perfect. I wish Sony would make more of these high production with 10hr story length. Remove the bloat please.

twilo99 said:
That's a lot of royalties for Marvel..
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More than worth it for well established and universally loved character.
 
mckmas8808 said:
- The Marvel royalty fee is a percentage. Around 15-20% based on a few factors.
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Cool thanks
mckmas8808 said:
- Since marketing for these games are 30% of the dev budget.....I'd guess the biggest Sony games have marketing in the 50% of the dev budget region. But not 100% like people were saying with no proof.
Click to expand...
Is it? Venom has the same marketing budget despite having a much bigger dev budget.

Increasing the marketing budget because the dev budget is bigger seems crazy. It's only worth it if you can more than cover the costs.

This game has sold more than Horizon FW and Last of us part 2 if anything you could justify having a bigger marketing budget for this game than those.
 
tommib said:
Interesting to see the marketing budgets at 25 million. People like to throw absurd numbers like 150 million.
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Yes bloody Chinese whispers in real time.

As far as I can recall that came when GTA5 budget was rumored (This was never verified either). It was 150 million and close to a similar amount in marketing.

Of course every game is like GTA5 and gamers are geniuses so every game has a marketing budget this big. 🙄

Oh as Returnals biggest fan maybe you should try God of War Valhalla!
 
The artful mincer said:
Is it? Venom has the same marketing budget despite having a much bigger dev budget.

Increasing the marketing budget because the dev budget is bigger seems crazy. It's only worth it if you can more than cover the costs.

This game has sold more than Horizon FW and Last of us part 2 if anything you could justify having a bigger marketing budget for this game than those.
Click to expand...

Yeah it's marketing budget for Venom is probably capped due to the "type" of game it is for Sony. It's a "gap" game and not a mainline game being sold for $70. I think it's super smart for Sony to find that middle ground like Uncharted Lost Legacy, Spiderman:MM and now Venom. I'm shocked no one else is thinking of doing it.

Pedro Motta said:
Hopefully it will also work well for Blade and Indy.
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Not being made by a Sony studio though. So we'll wait and see on that.
 
DenchDeckard said:
Great game and awesome results.

I'd love for Insomniac to be able to make some original games, but You can see why they have been assigned to these games. They make great games, that perform extremely well.
Click to expand...

Think you are drawing conclusions without any facts. Insomniac weren't assigned to this, they chose it.
 
mckmas8808 said:
Yeah it's marketing budget for Venom is probably capped due to the "type" of game it is for Sony. It's a "gap" game and not a mainline game being sold for $70. I think it's super smart for Sony to find that middle ground like Uncharted Lost Legacy, Spiderman:MM and now Venom. I'm shocked no one else is thinking of doing it.



Not being made by a Sony studio though. So we'll wait and see on that.
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You have to question how much traditional marketing e.g. Billboards, TV adverts, Buses etc matters in todays social media environment.

When Rockstar can release a 2 minute trailer at a completely random time and it gets 154 million views... what elese do you need?
 
The artful mincer said:
You have to question how much traditional marketing e.g. Billboards, TV adverts, Buses etc matters in todays social media environment.

When Rockstar can release a 2 minute trailer at a completely random time and it gets 154 million views... what elese do you need?
Click to expand...

Well we know for sure you don't need a $150 million marketing budget. That's for sure. Especially now that we know Spiderman 2018 had a $45 million marketing budget. And I saw posters every where for that game. It's almost double the marketing budget Miles Morales had, but it wasn't the $100-$150 million in marketing people thought it was.
 
mckmas8808 said:
Well we know for sure you don't need a $150 million marketing budget. That's for sure. Especially now that we know Spiderman 2018 had a $45 million marketing budget. And I saw posters every where for that game. It's almost double the marketing budget Miles Morales had, but it wasn't the $100-$150 million in marketing people thought it was.
Click to expand...
Where's the marketing budget for 2018 from please?
 
mckmas8808 said:
When will the next Spider-Verse movie be coming out?
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It was delayed indefinitely. It was supposed to come out in March 2024, but now there is speculation that it won't come out until 2025. That might be too long though. I'm sure they would like to release it next summer, but that might be too soon and that might push it into 2025.
 
Mibu no ookami said:
It was delayed indefinitely. It was supposed to come out in March 2024, but now there is speculation that it won't come out until 2025. That might be too long though. I'm sure they would like to release it next summer, but that might be too soon and that might push it into 2025.
Click to expand...

Even better for the Holiday 2025 Venom game for Sony.....

The Grinch Smile GIF by Peacock
 
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mckmas8808 said:
For the folks not paying attention.....that's a quarter of a BILLION dollars in pure profit and a 242% ROI. So can someone explain why this Marvel deal is bad again? And why it was smart for MS to pass on it?
Click to expand...

Yeah, the royalty fees for using their IP are well worth it looking at the ROI. It's probably one of the most well-known iconic superheroes ever and it's in good hands with Insomniac and Sony.

Sony is going to lock in the deal with Disney for years to come and the contract will be extended without doubt. There is just too much money on the table for both parties. Sony was also smart to get the X-Men deal.
 
yazenov said:
Yeah, the royalty fees for using their IP are well worth it looking at the ROI. It's probably one of the most well-known iconic superheroes ever and it's in good hands with Insomniac and Sony.

Sony is going to lock in the deal with Disney for years to come and the contract will be extended without doubt. There is just too much money on the table for both parties. Sony was also smart to get the X-Men deal.
Click to expand...

I hope Insomniac focuses more on X-Men in the 2030s than Spiderman. The 2020s should be a heavy focus on Spiderman and then let us let Insomniac move on to other characters in the X-Men universe.
 
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