Oh goody, virtue-signaling social justice ad campaigns fresh from their marketing department. It's all the rage amongst corporations these days. Probably the hot brainchild of a perky, fresh intern looking to make a name fer herself and work her way up the corporate ladder.
"The campaign is called Through Their Eyes, and its goal is to draw attention to the
issues that woman-identifying gamers have faced."
No, its goal is to sell Maybeline and increase their revenue. Lemme explain how this works; the corporations finance these influencers, and then the influencers go out with their scripted "experiment," and the corporations sit in their corporation buildings, and, see, they're all corporationy, and they make money.