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Microsoft / Activision deal prevented to protect innovation and choice in cloud gaming

sainraja

Member
Because it's hilarious too see delusional fanboys rage and how it would change the outlook of everything. To me it's irrelevant who buys them. I work in the industry so it doesn't affect me in any shape or form. I work with publishers, so it's not affecting me as a consumer.
Well, that is still happening. You didn't need the deal to go through for that. Regardless, you obviously feel differently, but it's a weird way to feel good about something.
 

Three

Member
So part of the rationale is Nintendo not getting an equal version of COD on Switch? No kidding. Switch is much less powerful. So it's better to have no version on Switch (current Activision) than a Switch quality version. Who knew.

As for cloud, it's a great option since MS is really the only game maker that has really tried gunning for it so people dont have to buy new hardware. That should be a consumer benefit not a detriment.
That's not the rationale for blocking that's just them seeing through MS' bullshit to get this deal.
 
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Well, that is still happening. You didn't need the deal to go through for that. Regardless, you obviously feel differently, but it's a weird way to feel good about something.
Yes, drama is still happening, but I wanted too see the blue side cry, those usually are the funniest. Again, it's just dumb silly personal reasons for entertainment value. Nothing serious.

Don't take this too seriously lol. It's really not the end of the world.
 
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dem

Member
Wow, did not not expect that... so much so that I think MS win on appeal.

From what's been written about the process... it doesn't sound like there is anything to appeal.

They will appeal because they've invested so much and they're on the hook for 3 billion if it fails anyway. But the odds are basically zero of this going forward.
 

STARSBarry

Gold Member
My assumption is the bribe amount was too small, Microsoft thought they could low ball Brexit Britain.

Don't they know it's a 20% of the purchase amount? That poultry 15% bribe gets you this.
 
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They can try but I'm sure a combination of Phil, Greenberg and Brad Smith constantly mouthing off in the press will result in it getting blocked.
They went about it all wrong. They should have watched how Donald Trump handles himself in the 2016 debates and just do that.

Jim Ryan: that deal is wholly inadequate
Phil Spencer: hey Jim, that deal just got 5 years shorter, and now you're gonna pay for it.
 
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DarthPutin

Member
Holy shit! I expect it to still pass somehow, but it's some good news finally (I'd rather some serious good news but I'll take a smile when I can).
Please learn to manage your many amazing studios first and don't try to buy out industry.
For XBOX fans, it could work out great for you as they will no doubt buy other stuff instead. Not for 70 Bil, but just about anything would be more exciting than Activision IMHO for average GAF gamer.
I consider it a positive move for the health of the industry nonetheless.
 

VAVA Mk2

Member
Which rounds back to their cloud concerns, plus Nintendo didn't agree to bring gamepass to the switch, they just said "sure, you can release cod on switch"
Microsoft already said they would let other cloud services have it like GeForce Now and some other smaller ones.
 

GHG

Member
They went about it all wrong. They should have watched how Donald Trump handles himself in the 2016 debates and just do that.

Jim Ryan: that deal is wholly inadequate
Phil Spencer: hey Jim, that deal just got 5 years shorter, and now you're gonna pay for it.

Huh? Do you jest?

The way they went about things (in tandem with Lulu and Kotick at Activision) had all the hallmarks of how Trump tended to handle his campaigns.

So yeh, if you're being serious, doubling down on the very strategy that didn't work for them doesn't seem to be too wise.
 

FUBARx89

Member
See MS are still going "b-b-b-but 150million devices! Streaming! Nintendo!"

When CMA just like "yeah. We saw evidence Activision would put their stuff on streaming anyway"

Not really a good look for MS to keep parroting that line.

Not gonna lie. I really did think it would pass though after consoles where dropped.

Kotick & Co also need to really keep their mouths shut now aswell. Alot of the PR chest banging got them into a shitty situation. It won't make it better. Least Spencer has only retweeted what his boss said, rather than opening his mouth.
 
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Huh? Do you jest?

The way they went about things (in tandem with Lulu and Kotick at Activision) had all the hallmarks of how Trump tended to handle his campaigns.

So yeh, if you're being serious, doubling down on the very strategy that didn't work for them doesn't seem to be too wise.
was joke
 
  • Praise the Sun
Reactions: GHG

GHG

Member

Denzel Washington Reaction GIF
 

Majukun

Member
i'm curious what will become of actibliz and of the 70 bln now...the owner of actibliz were looking for a door out and now that door closed.
for the latter, technically now microsoft has a lot of capital burning a hole in its pocket, but as much as i don't care for actibliz game, their franchises have worldwide recognition and huge following, so it would be difficult to find an equally effective purchase
 

vkbest

Member
Microsoft already said they would let other cloud services have it like GeForce Now and some other smaller ones.
Sure, they let COD in other platforms, but everyone will subscribe to MS because they have much more games because they basically are buying publishers, CMA didn’t buy that.

I said before, Sony focused in COD, when there are multiple reasons why this deal shouldn’t let be.
 
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ShaiKhulud1989

Gold Member
i'm curious what will become of actibliz and of the 70 bln now...the owner of actibliz were looking for a door out and now that door closed.
Can't say about ATVI (they will continue to print money on all platforms possibly w/o Bobby and Lulu), but those 69bn minus the the fall-through tax, will be invested in AI almost ASAP. For example, atm ChatGPT running daily costs are floating around $750K and that's a hole that you can cover with already written-off money for almost 3 months in advance.

It will be interesting though how fast MS will adandon the chest-pounding and simply declare the deal dead. My bet, it will be after EU's refusal.
 

Yoboman

Member
They will just go buy GTA now. Ms isn’t going anywhere and will continue to fuck shit up. Ubisoft as well. They are very cheap and produce far more games than ABK.

But good news for the industry regardless.
I mean if Strauss wants a free 3 billion fee when Take2 deal fails as well that's good

The best news is neither Sony or MS will be able to acquire Take 2, EA or ABK now. Basically anything big enough to be considered an essential input
 

Banjo64

cumsessed
Microsoft, a company that has used shell companies in Ireland to avoid paying tax on €260b profit and we have to sit here whilst dipshits from Activision, a mega company themselves, try and spoon feed us on what’s good for us :messenger_tears_of_joy: tempted to never buy another Xbox/ABK product again after this. It’ll certainly effect my purchasing decisions even if I don’t outright boycot.
 

Tams

Member
The concern is about what those companies think, it's about what they provide and are seen as likely to provide in the future.
 

Yoboman

Member
Ok didn't impact the stock opening too much, they're executing on all fronts except for Xbox which frankly isn't that important to their business

I do have to wonder about their dedication and future of it if this doesn't go through
If I'm an MS investor I am happy this deal fails. Xbox is just a drag on the whole business and not worth a 70 billion investment. If I'm an MS investor I can envisage a large chunk of that now going to AI development (for better or worse)
 

bitbydeath

Member
That's not how game development works. You don't just throw money at something to make it develop faster. That theory has been flawed ever since it was used as an excuse to console war.
I mean, they could create a second team to work on Elder Scrolls right now, money does afford you that.
 

MarkMe2525

Gold Member
If they promises something that's not possible?
Who is the authority on the matter that determines the feasibility of such things? The conclusion they came to seems arbitrary. Now in saying that, I don’t have the complete picture of the information used to come to this stance. The CMA criteria for what would qualify as a ‘similar standard of quality’ is, at this point, undefined to us. CMA could also be rejecting the notion that a cloud solution used by games such as Kingdom Hearts and Control are not sufficient. Considering that I am a frequent xcloud user, I would argue against that stance; but again, we are not working with all the information.
 
Ah yes, the technology that literally no one uses and half the world still needs to catch up on infrastructure-wise to support. The billion pound theoretical market is hilarious too, considering the biggest server provider, Google, came and went in the cloud market with a wet fart.

There's a time for appropriate clamping of anti-competitive behaviours in markets, and there is a time for common sense that is appropriate to the relevant markets. This just screams old people not knowing gaming listening to the ones not wanting it because they currently have the majority lead and favouring said leader. People pretending that this decision will force MS to be more competitive and fight against Sony through Sony's tactics are ignorant of the landscape right now.

You have the world leader in gaming getting massive gains because they are the leader, with concession in place due to popularity and ease of sales. How are you suppose to compete with that outside of first party games that now take longer to develop and cost more, all with the potential of your game not hitting big when it does come out? Heck, how are you suppose to compete third party wise when the other contender gets cheaper deals?


That's not how game development works. You don't just throw money at something to make it develop faster. That theory has been flawed ever since it was used as an excuse to console war.
You act like the Switch doesn't exist and isn't in competition with Sony and MS. There is more to gaming than just Sony vs Xbox. You also just came out and said it, MS needs/wants ABK to be more competitive.

It's so absurdly dumb. MS not getting ABK only prevents fanboys from dunking on Sony fanboys. Nothing about owning an Xbox will change when it comes to ABK output, they've lost nothing other than shit talking points. MS has so many resources with Xbox, they're just mismanaged as can be and pathetic in their output.

People should be mad at Xbox for repeatedly shitting the bed for no apparent reason. It's embarrassing to see people straight faced boast about gamepass and the fact that Xbox controllers take AA batteries.
 
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oldergamer

Member
I don't know why people think that's it and it's over. This decision will be challenged in court which was always the path they would have taken at a decision against the merger. It's happened before and will again.

They are excluding android and iOS cloud gaming. Which is already huge. Not only that but they ignored the deals they made for other cloud services.

This will all be overturned by a judge. This seems like the weakest area of argument by the cma
 

bitbydeath

Member
I don't know why people think that's it and it's over. This decision will be challenged in court which was always the path they would have taken at a decision against the merger. It's happened before and will again.

They are excluding android and iOS cloud gaming. Which is already huge. Not only that but they ignored the deals they made for other cloud services.

This will all be overturned by a judge. This seems like the weakest area of argument by the cma
Apparently it goes to CAT and if they find something it goes back to CMA who can just block it again. CMA can’t be overruled, only re-review.
 

Fabieter

Member
Who is the authority on the matter that determines the feasibility of such things? The conclusion they came to seems arbitrary. Now in saying that, I don’t have the complete picture of the information used to come to this stance. The CMA criteria for what would qualify as a ‘similar standard of quality’ is, at this point, undefined to us. CMA could also be rejecting the notion that a cloud solution used by games such as Kingdom Hearts and Control are not sufficient. Considering that I am a frequent xcloud user, I would argue against that stance; but again, we are not working with all the information.

I would argue that talking about a potential cloud streaming version of a competitive online shooter isnt actually to consider as similar quality.
 

Banjo64

cumsessed
I don't know why people think that's it and it's over. This decision will be challenged in court which was always the path they would have taken at a decision against the merger. It's happened before and will again.

They are excluding android and iOS cloud gaming. Which is already huge. Not only that but they ignored the deals they made for other cloud services.

This will all be overturned by a judge. This seems like the weakest area of argument by the cma
it can’t go to court, where Microsoft can try and tangle the procedure up and create huge legal fees. it goes to a tribunal who decide if the CMA didn’t follow their process correctly. if that’s found to be the case it goes back to the CMA.

that’s it. that’s the appeal process in its entirety.
 
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I don't know why people think that's it and it's over. This decision will be challenged in court which was always the path they would have taken at a decision against the merger. It's happened before and will again.

They are excluding android and iOS cloud gaming. Which is already huge. Not only that but they ignored the deals they made for other cloud services.

This will all be overturned by a judge. This seems like the weakest area of argument by the cma
the question is.....if Xbox is even going to exist next year 😉
 
it can’t go to court, where Microsoft can try and tangle the procedure up and create huge legal fees. it goes to a tribunal who decide if the CMA didn’t follow their process correctly. if that’s found to be the case it goes back to the CMA.

that’s it. that’s the appeal process in its entirety.
So essentially the appeal is just a committee more or less determining if the CMA did their due diligence, and if they did, then that's that? The deal with the CMA is now closed with no further recourse?
 
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Tams

Member
So essentially the appeal is just a committee more of less determining if the CMA did their due diligence, and if they did, then that's that? The deal with the CMA is now closed with now further recourse?
For this deal in the UK? Yes, done and dusted.

Now elsewhere in the world, or if they try a different deal (splitting ActivisionBlizzard up, etc.), those are different matters.
 
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MarkMe2525

Gold Member
I would argue that talking about a potential cloud streaming version of a competitive online shooter isnt actually to consider as similar quality.
What would that argument consist of? The only practical difference is the addition of 60-120ms of latency. A consumer can find themselves with greater amounts of latency simply by sticking with the "out of the box" settings on the television. My Vizio that I replaced a couple of years ago had an image latency of over 100ms in its gaming mode (according to rtings.com).

Edit: My point being that while it may not be the ideal experience, it is absolutely sufficient to enjoy the product. If someone were attempting to play competitively then they would not be on the Switch.
 
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DJ12

Member
Apparently it goes to CAT and if they find something it goes back to CMA who can just block it again. CMA can’t be overruled, only re-review.
They don't look at the evidence at all, MS have to prove the CMA acted in bad faith or irrationally.

Even if they win, which they wouldn't, it would still go back to the CMA and they would come to the same conclusion only removing the supposed "irrational" or "bad faith" reasoning

the question is.....if Xbox is even going to exist next year 😉

Xbox is dead, long live Microsoft Gaming, coming to a PlayStation near you next season.

If you cannot beat them, join them.

MS should just come get some of that PlayStation money and finally turn a profit on their gaming business.
 

GHG

Member
This does nothing but prevent cod from being on cloud gaming. That is not a win for gamers

Anything that prevents Microsoft from accelerating (*cough* forcing *cough*) gaming towards a dystopian cloud future where they control the majority of the market is a win for gamers.

You guys need to get more creative if you're going to argue that this was somehow going to be a win for gamers when Activision provided evidence that they were eventually going to make their franchises available via cloud anyway.
 
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Fabieter

Member
What would that argument consist of? The only practical difference is the addition of 60-120ms of latency. A consumer can find themselves with greater amounts of latency simply by sticking with the "out of the box" settings on the television. My Vizio that I replaced a couple of years ago had an image latency of over 100ms in its gaming mode (according to rtings.com).

That 60 to 120ms is on top of it and would be a worse experience than xbox/playstation or pc.

Besides the streaming differences they implied that it will be ported
 
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