At what point did they start to really fuck up Xbox? It looked so promising for the first half of the 360 era, I’d say about then the first party offerings started to either dry up or dive in quality leading to the Xbone launch fiasco.
They don’t seem to be interested in trying to complete by making better products since about then, I honestly have no idea what their goal in this industry is anymore. So many wasted studios and IP, they’re like a bed blocker in a hospital.
I was there for those early 360 days. I was one of those guys who literally camped outside a Best Buy back in 2006 overnight for launch, no joke. That first year experiencing HD gaming for the first time with Dead Rising and Gears of War was memorable. Dead Rising was the game that killed my launch 360, Gears 1 ended up being the one which killed my second. My 3rd 360 was the one that I have to this very day, it's in a closet somewhere in my house. All hail the RRoD, genocider of early 360's.
They had all this goodwill built up from the first couple years of 360. But somehow MS completely squandered their early lead even though they had help from Sony completely fumbling the PS3 launch. But Sony really worked hard to turn it around, by the time I got my PS3 + MGS4 bundle, things had really started looking up for Sony and somehow they not only recovered they went on to take 2nd place at the end of that gen behind the runaway meme success of the Wii because 360 fell off a cliff.
MS decided instead of trying to build on what worked with the 360, they tried to chase Nintendo with the Kinect even though even Nintendo saw that motion gaming was a total fad and would soon be forgotten and then it was TV TV TV and Always Online/No Used Games with the XBone and they completely killed it before it even launched. By the time the XBone and PS4 launched, the XBone was stillborn because Sony had learned a lot from the mistakes made with the PS3 and the PS4 was a complete turnaround for them.
Since then, MS has seemed very uninterested in the Xbox, they basically sent XBone out to die and then followed up with the equally listless XSX/S which has almost no first party game support. After an entire gen of PS4's dominance, 3rd parties also seem very wary of XSX/S and aren't willing to do timed exclusive deals with MS anymore after they saw how timed exclusives for Titanfall killed that nascent franchise before it could even be born and also Tomb Raider which almost killed that venerable franchise.
MS really has shown a complete lack of care after the first few years of 360, which is one reason I'm baffled by why they should suddenly decide to blow $70 billion to acquire Activision Blizzard when they could hardly bother to support the XBone and XSX/S. The behavior of monopolists in competitive markets is always confusing, I guess.