Here's the situation with the Euro against the Dollar:
The euro is now stronger against the dollar than it was last year when Sony raised their prices and it has maintained it's strength since it started it's recovery last September, but yet they are still raising prices in across the Eurozone.
US inflation (which is what will concern them), peaked in June of last year and has been gradually coming down since. This impacts how much it costs them to conduct business.
So yes, you are right when you said the market is "completely different", according to all measurable economic metrics it's
better now than it was when Sony raised their prices. In fact, as a business they stand to gain more from doing these price increases now compared to when Sony did theirs. Funny that.