Watch.
'well obviously they had to increase the price of games in line with everyone else eventually'
'well obviously they have to increase the price of Game Pass from £10.99 considering all the £69.99 games you get on it, it's still the best value in gaming™'
'well obviously they had to increase the price of games to £79.99 to match PS6 games, what did you expect?
'well obviously they have to increase the price of Game Pass from £17.99 considering all the £79.99 games you get on it, it's still the best value in gaming™'
Just mix in some 'look at their overheads with ABK, of course they have to increase prices' and you're golden.