A recent story in the New York Times talked aobut how fake Twitter followers can be purchased, and really exposed the entire statistic of Twitter followers, like trending on Twitter, to be terribly misleading at best, and often a scarm.
The story noted you can purchase 1,000 fake followers for only $5. In a world where some people equate Twitter followers with importance, others using it as a metric to sell company or personal value to, that can be a cheap price to pay.
In UFC, there are fighters who equate Twitter followers with star power, and there is a correlation between the two. Jon Jones in a recent press interview was talking about how hes not one of the more popular UFC fighters citing the number of fighters with more followers. Some fighters have talked about not wanting to fight fighters with a substantially lower number of twitter followers, believing they have nothing to gain beating non-stars.
In addition, UFC gives out Twitter bonuses to fighters who are the most creative on twitter, but also for those with the most followers and for those who during a particular quarter increase their number of followers by the highest percentage.
However, among the 17 who have received UFC bonuses, five had significant numbers of fake followers according to a survey done by Ingrained Media, most notable of which was Roy Nelson. Nelson is listed as having 566,458 Twitter followers, but of those, about 464,500 are either spambot drones or people who have fake profiles. Another 62,300 were from people who are no longer using Twitter, so his actual number of followers was closer to 39,600.
Similarly, of Dana Whites 2,517,324 twitter followers, the number of real followers is closer to 705,000. Of Anderson Silvas 3,301,511, the number of real followers is about 694,000. For Junior Dos Santos, of his 599,987 followers, only about 114,000 are real. For Georges St-Pierre, of his 678,834 followers, about 237,600 are real.
That doesnt mean the fighters are necessarily trying to defraud the promotion to get bonuses, or that the fighters themselves even know. How fake followers happen isnt necessarily the person involved. One day I went to bed with 10,000 followers and woke up with 26,000. Luke Thomas, who writes for MMAFighting.com, the same MMA site I write for, had a similar change on the same morning. I have no idea how it happened, and it certainly served no purpose. Currently, of my 16,405 followers at press time, only about 7,050 are real and active. But I wouldnt have known better and it wasnt as if I could care about inflating numbers to look important to the outside world.
The WWE twitter account lists 2,599,025 followers, but the number of real followers is about 286,000. For a lot of the talent, the percentages are similar. It sounds impressive when The Miz or Zack Ryder talk about one million followers, even though the reality is nothing even close to that ballpark.
What this means is it explains why people in television have continued to be confused why they work so hard on Twitter promoting events that ratings dont move.
Within wrestling, in spots where one would expect to see a difference, which would be in greater quarter hour variances based on the immediacy of telling people that, say, Undertaker is wrestling right this minute for the first time in a TV match in years, its been confusing as to why it has no effect. The variances when top talent is on the screen is actually less, usually substantially, than it was three years ago.
A recently told story was from a few months back, during the NCAA basketball tournament, when ESPN had a U.S. national team soccer game going against the NCAA tournament. That night, those at ESPN were celebrating because the Twitter reaction to the game was through the roof, killing the basketball on the rival network. But the next day, when the ratings came out, there were 11 times as many people who actually watched the basketball game, and the soccer rating was the same as the soccer rating would have been expected to do. Upon further investigation, they realized that it takes 100,000 homes to make an 0.1 difference in ratings, but thats simply not a number social media can change. In WWE, there is a chasm, because the company is so geared in that direction, yet so many have noted there have been no results from it at all. The truth is, companies should use every marketing thing they can, and Twitter is one of them. But to expect it to replace other marketing, well, thus far, it hasnt been the case.
While both WWE and UFC big shows have done well, the reality is they arent doing any better than those same shows would have done a few years ago. And from a ratings standpoint, both products are down as compared to where they were before embracing social media. Social media is not the reason for the decline. Both are down in ratings because of market conditions, in the sense they are paid for hours of product and in doing so, to get the most hours and the most money, they dilute the actual value of the hours in quest of the money. Its not a bad thing, but it is something that leads to declines in everything but the top-tier events. Its a tool, like every marketing tool, but not a game changer, and from a marketing standpoint based on the results thus far, highly overrated.
But a main reason it is so overrated is because of the brilliance of the people who put it together, creating the situation where twitter followers is given a meaning, only for the numbers to be completely bogus.
WHICH IS FAIR, I SAY, BECAUSE IT'S NOT LIKE RUSH'S TWEETER IS REAL TO BEGIN WITH
The final numbers for the 4/20 show in San Jose were 11,794 paid, 13,439 in the building and $1,333,000. It was the largest MMA gate ever in San Jose because of the higher ticket prices than Strikeforce charged.
Final numbers for the 4/13 show in Las Vegas at Mandalay Bay were 5,382 paid, 5,918 total and $569,075. I believe those are all records for TUF finales. They set the building up for 6,141, but thats misleading, because they were going to set it up with however many they could fill since they knew going in it wasnt a show that was going to do 11,000 tickets in Las Vegas.
The television lineup for the 7/27 FOX special and match order, at least at press time, has been announced. The plan is to open the show with Miesha Tate vs. Liz Carmouche, which may be the most anticipated fight on the show. The winner is likely to get a shot at Ronda Rousey, since the feeling is they are the two best known challengers. But with Cat Zingano in December, and if Rousey wins that one, by that time Cris Cyborg will likely be able to make 135 because were probably talking March or April of next year. Then there is also Sara McMann, so the winner is probably going to have to win another fight or two, but its not good for the loser. Rousey has expressed interest in another fight with Tate, who is the UFCs second most popular woman and someone who can have the second biggest grudge match with Rousey (behind Cyborg). For ratings purposes, Id have put these two in the semifinal spot. Second is scheduled to be Tarec Saffiedine, who was Strikeforces welterweight champion when the company went down, facing Robbie Lawler. The semifinal will be Jake Ellenberger vs. Rory MacDonald, where the winner should be in line for a shot at the GSP vs. Johny Hendricks match. However, if the winners are GSP and MacDonald, who knows if that will happen since both have said they wont fight the other. The main event is Demetrious Johnson vs. John Moraga for the flyweight title. Moraga is probably the least known title challenger for a UFC belt in years. Hes 13-1, with his only loss being to John Dodson via decision in 2010. He had never fought for a major organization until signing with UFC. Hes had two fights in UFC, and he looked impressive in winning both, but they both aired on Facebook prelims. Moraga was a teammate of Cain Velasquez, Ryan Bader and C.B. Dollaway on the Arizona State wrestling team, where he competed from 2004 to 2007. The problem with putting the match that may have the most appeal first is the last shows ratings pattern didnt see the audience kick in to any meaningful number until 8:45 p.m., and granted, that was Josh Thomson vs. Nate Diaz, but its been a pattern when it comes to Raw, Impact and UFC shows at 8 p.m. now that the weather is good is a late arriving audience.
Also on that show, in a match that will air on the FX prelims, Matt Mitrione faces Brendan Schaub. That match was a big surprise when announced, given Mitrione was just announced as being on suspension 16 days earlier. The official company word is that when Mitrione made the remarks he did on the 4/8 edition of The MMA Hour about Fallon Fox, the transgender, that he was suspended pending an investigation. Once the investigation was completed, the company took him off suspension, although they never made that public, which made it look to the outside world like their punishment was non-existent. Dana White said Mitrione was given a major fine, although he has not said the amount. White also said that Mitrione apologized, but did so privately, as White claimed if he told him to publicly apologize, its not a real apology so wouldnt mean anything. Mitrione called Fox a, Lying sick, sociophathic, disgusting freak. And I mean that. The next day, Mitrione did a public apology, saying, I want to apologize for my hurtful comments about Fallon Fox and a group within our society which, in truth, I know nothing about. I know now theres an important line between expressing an opinion on a subject and being hurtful and insensitive. I crossed that line by expressing my views in an ugly, rude and inappropriate manner. I know there are people who look up to UFC athletes and I let them and myself down by setting a very poor example. I also want to apologize to Lorenzo Fertitta, Dana White and everyone associated with the UFC. Anyone can say `Im sorry, to get themselves out of trouble. Thats not the kind of person I want to be. I am embarrassed I chose to express myself in such a fashion and am looking forward to living up to this apology through my future actions, words and conduct. The UFC, though Executive Vice President and Chief Operating Officer Lawrence Epstein, said that Mitriones comments represented a breach of the UFCs code of conduct for its athletes. As a result, Mr. Mitrione received a significant monetary penalty. Further, he will be required to make amends to the community he hurt by working with the LGBT (Lesbian, Gays, Bisexuals and Transgender) community.
Jon Jones ripped on Mitrione for what he said. I think Fallon Fox, thats a strong person. Despite what the person has gone through in their life, thats a strong person. Im a fan of that person because of what theyve gone through and what theyre willing to go through. People like Matt Mitrione are scumbags. Hes a scumbag. I dont care if hes off suspension or doesnt fight again, hes a ridiculous person.
After last week apologizing for saying Chael Sonnen had done steroids, Jones pretty much said he thought it again. I dont know that Sonnen threatened legal action against him (Sonnen has threatened legal action in the past against reporters), but Sonnen did say that if Jones hadnt have retracted it he would go after him in an interview. I think he does drugs. I dont know.
He just seems crazy. He just keeps going with it. The other quote is, I had no evidence to prove that Chael Sonnen did steroids throughout his prime. You know? And I know a lot of guys, not personally, but I know a lot of guys are probably doing it. And I think its a shame. Especially for parents that have athletes. It ruins the code, the honor code. It ruins everything. Its not right. And I had a feeling through hearing stories throughout the grapevine that Chael is a guy who has secretly done steroids throughout his career. You look at some of his earlier fights and some fights he had extraordinary muscle tone and other fights he just didnt. And Id also heard that when you do steroids, when youre younger, in your early years, you dont produce testosterone naturally. Which hints to Testosterone Replacement Therapy. So I came up with the conclusion that he had done steroids, made lots of money, and he does it now to continue making lots of money. Which isnt fair. It cheats the cycle of life, the circle of life. The next guy needs his turn to be great, but, like if I did steroids now, Id be a beast. And then I do steroids, five years for now, Id still be a beast. Its not fair, Im stealing all the glory. So I think its not fair. When you get old, you need to step aside and let the next kid thats working his tail off be great. So, to answer your question, I had no concrete evidence to prove that he had done steroids so I shouldnt make that allegation. And so, I apologized.
Dana White indicated that should Junior Dos Santos beat Mark Hunt, that he would get a rematch with Cain Velasquez. If he doesnt, then theyd likely wait for the Fabricio Werdum vs. Antonio Rodrigo Nogueira fight on 6/8 in Fortaleza, Brazil. If Werdum wins, he may get the shot. If not, then theres probably Alistair Overeem if he wins his next fight, or Hunt.
In an analysis of the UFC television audience, they found a shockingly high percentage of viewers, as in 22%, came from the Pacific Northwest. Only 15.7% came from the Northeast even though if you compare the respective populations, that wouldnt seem possible.
White went to Boston after Saturdays show and said during the week that he, the UFC and FOX, would all be writing checks to the victims of the Boston Marathon bombing. He also said he wanted to meet with the people. He later went to Boston and said that he donated personally, Lorenzo Fertitta and Frank Fertitta donated personally, the UFC as a company donated money as did FOX. But he said he backed off on meeting with the victims, saying after looking into it, People are really emotionally trying to deal with whats gong on, so I backed off a bit.
Matt Hughes in a Q&A said that he personally called B.J. Penn and Rich Franklin and told them not to retire.
The Nevada Attorney Generals Office sent word to the camp of Gabriel Gonzaga that they would not overturn the result of his 4/13 fight with Travis Browne on FX. Gonzagas camp protested, claiming Brown used illegal elbows to the back of the head in the fight, which he unquestionably did. Its had to make a conclusion that Gonzaga was knocked out by the legal elbows, or the illegal ones, because they came in a split second sequence.
Satoshi Ishii placed second in the U.S. national judo championships two weeks ago. Hes now signed for an MMA fight with Pedro Rizzo on 5/26 in Tokyo as part of Antonio Inokis next IGF pro wrestling show.