Wow. I'm really surprised at how many people in here are essentially calling this one of the "scariest games they've ever played." And it's not just GAF, but a lot of critics as well. I don't know if it's just pre-launch hyperbole to generate extra hype or genuine impressions, but I'm having a hard time believing it. Coming from somebody who is a complete and utter pussy, jumping and screaming at just about any horror game (Doom 3, Dead Space, Silent Hill series, Resident Evil 1-Veronica, F.E.A.R., etc), Alan Wake didn't even make me twitch. For those of you who plan on buying it with the intension of playing with the lights out that same night until you're too rattled to continue, you'll probably be disappointed.
I had a few friends over and we sat down playing the game, got about 4 episodes in and were honestly pretty bored; not a single scary moment that we can recall. Afterwards we popped in Penumbra and were practically shitting our panties. Yeah, yeah, anecdotal evidence and all that, but really Alan Wake is not a particularly scary game. Is it horror? Of course it's horror. But will it have you running to mommy? I'd say no.
It's horror in the same sense as The Darkness was horror, only with a significantly creepier atmosphere, which is often forced to take a back seat anyway due to the large number of enemies the game feels the need to throw at you throughout the course of the game. This is a shame, because the game starts off very promising with one "Taken" chasing you down, and I felt genuinely scared for my life, but then it immediately turns into Resident Evil 5 minus everything that made that game fun. And don't even get me started on the inappropriately placed bullet time moment.
Personally, I would have enjoyed this game a lot more if it eased up on the action. As it stands, both Alan Wake's action and horror elements are astoundingly average, which leaves only the story. Yeah, the story is good and executed pretty damn well, but I can't recall the last time I paid $60 just for a game's story. Oh yeah, I can: Never.