Not trying to make anyone upset, just stating some real facts. All my nephews (who are middle class down there) have pirated games. Not one single legit copy of anything.
My wife who went to the best college in her city of a million people, ALL her college books were copied.
You think this crap doesn't hurt anyone? Get your head out of the sand.
I won't deny that here in Brazil there is a culture of piracy. But you're being extremely colse minded! First of all, if there's a culture, or a costume of buying pirated stuff, you can be sure that's not because people simply "don't care". I'm sure we can go back to history, analyze the political, economical and social aspects till this date and understand why is that!
Also I know many people, from my university and my life out of it, that likes to buy many original books even though most of them sometimes indeed search for pirated copies for whatever reason (and I, myself, I won't deny the fact and be a hypocrate). In my law university we buy original books every semester. At my house and my girlfriend's home, there are a bunch of original books of every kind, and we're not exceptions in that regard.
Not only that, even videogames today are changing in that regard. A time ago (like 15 years ago), when I was a kid, all my PS1 and PS2 games were pirated, the same of every single cousin and friend of mine, that time it was a really common thing. Nowadays however, all my cousins and friends owns a PS3, PS4 or Xbox One, and guess what, they buy only original games, physical or digital! And I'm from some internet videogames groups, and I'd say 90% of the users in those communities also only buys original games to their PS3/X360/PS4/XB1.
Take care with what you're saying. You're talking too much knowing nothing about the actual circumstances.