Nintendo says many more Nintendo Direct events between now and E3

I'm down, 3ds has been my favorite thing to game on for that last few months. Just got fire emblem in the mail and its great so far.

Was wondering where all the platformers and jrpg's were and then I found 3ds.

BRING IT ON lol
 
cyberheater said:
So they can keep on saying sorry for no games on WiiU?
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EloquentM said:
What are you even talking about?
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wdR6lvi.png
 
Axispowers said:
I like this! E3 demos plz. What's the likeliness of this happening?
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Pretty low in reality. They've had the capability on both Wii U and 3DS for a while, and they've not done it yet. Mainly because the gaming press are more perceptible to a game needing improvement in a demo version than the general public.
 
I understand why they are doing this, but it's still kind of a weird strategy to me. Like, I get that the gaming enthusiast press has turned against Nintendo, and the main stream press and investors have been dour as well, and they haven't gotten the coverage they had during Wii's launch... so what do you do? You double down on your base, you cater to them directly, in the hopes you can up-convert them to additional product to make up for the shortfall. But what they are doing is effectively cutting out the broader audience completely. The ND's have been super successful with that double down strategy, and they obviously get to control the entire conversation (both tone and message), but it's only speaking to their base. Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
 
John Harker said:
I understand why they are doing this, but it's still kind of a weird strategy to me. Like, I get that the gaming enthusiast press has turned against Nintendo, and the main stream press and investors have been dour as well, and they haven't gotten the coverage they had during Wii's launch... so what do you do? You double down on your base, you cater to them directly, in the hopes you can up-convert them to additional product to make up for the shortfall. But what they are doing is effectively cutting out the broader audience completely. The ND's have been super successful with that double down strategy, and they obviously get to control the entire conversation (both tone and message), but it's only speaking to their base. Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
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Hmm I think perhaps phase 2 would be to begin broadcasting these on more than just the internet perhaps.
 
I think NDs are a great idea, but after they happen, do they get pushed to the front of the Wii U's menu when you start it up or something? As was mentioned by someone else, only the hardcore people like us know about them ahead of time and watch them. Once they happen, how do they make sure the less informed people see it?
 
John Harker said:
Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
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How do we find out information about e3... through the press. Nintendo is still going to do events just for the press. Gaming websites are still going to get their exclusive sneak peaks, and first looks, but now they will be paired with Nintendo Directs so that the "evangelicals" (people who are hardcore Nintendo and are heavy in the word of mouth to other people) get more attention as well.

In short, the press will get their first looks ahead of time, be able to write up all the articles they want, but be put under NDA to prevent leaks, then once the ND's hit the press can bombard consumers via their websites with additional information.
 
MasterBalls said:
Pretty low in reality. They've had the capability on both Wii U and 3DS for a while, and they've not done it yet. Mainly because the gaming press are more perceptible to a game needing improvement in a demo version than the general public.
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Cut the gaming press out of the picture and show the fans what you got. If you give IGN a review that reaches what? hundreds of thousands. You upload that to the eshop you have potentional for millions easily.
 
MasterBalls said:
Pretty low in reality. They've had the capability on both Wii U and 3DS for a while, and they've not done it yet. Mainly because the gaming press are more perceptible to a game needing improvement in a demo version than the general public.
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I don't really think they would be doing it for feedback purposes. It would be for marketing, letting people preview a game months early and telling others about it rather than just reading someone else's impressions online or in a magazine.

Honestly, if they have builds of games running on the actual hardware and not just dev kits, I'd say it makes a lot of sense to have E3 demos available with Miiverse integration. Tons of potential word of mouth going on there.
 
Zen_Arcade said:
I hope they do a Direct during E3 as well. I took off work.
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I don't see why they would considering that that's when they'll actually have these new announcements playable and then there's also much more news coming from pretty much every player in this industry.
 
scitek said:
I think NDs are a great idea, but after they happen, do they get pushed to the front of the Wii U's menu when you start it up or something? As was mentioned by someone else, only the hardcore people like us know about them ahead of time and watch them. Once they happen, how do they make sure the less informed people see it?
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They are pushed to the front of the 3DS shop menu, honestly haven't checked the Wii U shop after NDs... but I believe they get the option to download/view them directly from the shop as well.
 
John Harker said:
I understand why they are doing this, but it's still kind of a weird strategy to me. Like, I get that the gaming enthusiast press has turned against Nintendo, and the main stream press and investors have been dour as well, and they haven't gotten the coverage they had during Wii's launch... so what do you do? You double down on your base, you cater to them directly, in the hopes you can up-convert them to additional product to make up for the shortfall. But what they are doing is effectively cutting out the broader audience completely. The ND's have been super successful with that double down strategy, and they obviously get to control the entire conversation (both tone and message), but it's only speaking to their base. Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
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They are holding events for both press and distributors along with Directs for the core so I really don't see the big deal here in not holding the typical press conference. Anything major that happens will still be reported by the mainstream media. And any causal owners they are going to win over with Wii Fit U, Wii Sports U, etc. will be done through advertising before their release. It's obvious to me now that Nintendo is completely banking on the casual and the Nintendo core to "save them", and not really caring about fighting for the dude-bro gamer who has most likely already made their decision to go PS4/720 this generation instead of WiiU.
 
Why do people think they're entirely cutting out the press? It's like you forgot about that press even directly taking place after the 3DS ND just LAST WEEK.
 
MasterBalls said:
Retro Direct

Pokemon X & Y Starter Evolution Direct

Wii U: Please Don't Sell it for Booze Money Direct



Nintendo used to be like Willy Wonka's Chocolate Factory, no news came out of there but for once a year. Nintendo Directs changed all that, for the better considerably I think. Bayonetta 2 and LttP2 means that nothing's off the limits for them pretty much.
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LOL, awesome!!
 
John Harker said:
I understand why they are doing this, but it's still kind of a weird strategy to me. Like, I get that the gaming enthusiast press has turned against Nintendo, and the main stream press and investors have been dour as well, and they haven't gotten the coverage they had during Wii's launch... so what do you do? You double down on your base, you cater to them directly, in the hopes you can up-convert them to additional product to make up for the shortfall. But what they are doing is effectively cutting out the broader audience completely. The ND's have been super successful with that double down strategy, and they obviously get to control the entire conversation (both tone and message), but it's only speaking to their base. Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
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Phase Two is giving the Choir tools to sing directly to the unconverted, a literal Ambassador Program. Nintendo may currently feel like the enthusiast press is lost to them (and really after decades of giving them nothing to work with who can blame them), and the casual crowd via mainstream press is out, so they have to find new messengers.

We've seen a first roll out just yesterday with Miiverse now showing up on PC's, an aspect of which means easily grabbable WiiU screenshots to post in forums across the land. In the other topic, I've speculated that Nintendo won't be showing up on stage at E3 because instead they'll be releasing the trade show demos to WiiU owners at the same time. The first time to play Mario 3D, Kart, Smash, Bayonett 2 etc, perhaps even some in Challenge Map form ala Rayman. Unify that buzz behind upcoming products, give hardcore fans the weapons to fight the good internet fight (its a shame WiiU can't create gifs, because then X.gif would be a literal indicator of the gif wars going ahead) and hope that viral route to converting the unbelievers will succeed beyond whatever IGN or Game Informer is rating dudebroeist game of the show.

This is all just speculation from probably reading too much into "new ways to get the message to home users", but I can't personally believe they'll just sick up a few Nintendo Directs before E3 and not have some "A-HA!!!" moment, because Sony already seems to do the whole UNVEIL THINGS FOR NO REASON month run up to E3 themselves.
 
Good. This is awesome. I hate having to wait for E3 to find out about shit. It's fun, but they're videogames. Announce and show them when they're ready to be and at their own convenience. I can't imagine how much more positive the initial reveal of Skyward Sword would have been with a more unique and controlled method, instead of trying to sell the game based on the motion controls and the motion controls not working in front of a live audience.

I hate information droughts. This will help, so good on them. In the situation the Wii U is in right now, a steady flow of information and Directs to look forward to is a lot more intelligent to me than showing up at E3 with some good looking games, but pitted against Sony and Microsoft's stuff which will be more exciting at the time.
 
Meh. I dont think Nintendo Direct is all that successfull in driving sales. All this change does is cutting out our yearly Hypetrain.
 
Nintendo Directs are great. All the recent E3 conferences have been disappointing because they are 70% pandering to shareholders and 30% focused on games. With the Directs, its all games all the time, baby!
 
Coolwhip said:
Meh. I dont think Nintendo Direct is all that successfull in driving sales. All this change does is cutting out our yearly Hypetrain.
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And a virtual fireworks display was? It's not like E3 is a publicized event outside of the gaming community and maybe America.

Yearly hypetrains? Fuck that, BI-MONTHLY HYPETRAINS!
 
John Harker said:
I understand why they are doing this, but it's still kind of a weird strategy to me. Like, I get that the gaming enthusiast press has turned against Nintendo, and the main stream press and investors have been dour as well, and they haven't gotten the coverage they had during Wii's launch... so what do you do? You double down on your base, you cater to them directly, in the hopes you can up-convert them to additional product to make up for the shortfall. But what they are doing is effectively cutting out the broader audience completely. The ND's have been super successful with that double down strategy, and they obviously get to control the entire conversation (both tone and message), but it's only speaking to their base. Broader gamers/consumers/non-Nintendo owners do not receive this message. They had an opportunity to speak to this audience at E3, but they are largely non-competing, so mindshare will be even smaller. I wonder what phase two of this approach is? It seems like a good idea - look, it gets us, the core, excited - but they have a dwindling core base, so it seems more bandaid/short term than a sustainable solution.
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They are probably well aware they are going to be overshadowed by Sony and Microsoft's new consoles at this E3.

Pie and Beans said:
[...] I've speculated that Nintendo won't be showing up on stage at E3 because instead they'll be releasing the trade show demos to WiiU owners at the same time.
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I seriously doubt this is going to happen.
 
Pie and Beans said:
Phase Two is giving the Choir tools to sing directly to the unconverted, a literal Ambassador Program. Nintendo may currently feel like the enthusiast press is lost to them (and really after decades of giving them nothing to work with who can blame them), and the casual crowd via mainstream press is out, so they have to find new messengers.

We've seen a first roll out just yesterday with Miiverse now showing up on PC's, an aspect of which means easily grabbable WiiU screenshots to post in forums across the land. In the other topic, I've speculated that Nintendo won't be showing up on stage at E3 because instead they'll be releasing the trade show demos to WiiU owners at the same time. The first time to play Mario 3D, Kart, Smash, Bayonett 2 etc, perhaps even some in Challenge Map form ala Rayman. Unify that buzz behind upcoming products, give hardcore fans the weapons to fight the good internet fight (its a shame WiiU can't create gifs, because then X.gif would be a literal indicator of the gif wars going ahead) and hope that viral route to converting the unbelievers will succeed beyond whatever IGN or Game Informer is rating dudebroeist game of the show.

This is all just speculation from probably reading too much into "new ways to get the message to home users", but I can't personally believe they'll just sick up a few Nintendo Directs before E3 and not have some "A-HA!!!" moment, because Sony already seems to do the whole UNVEIL THINGS FOR NO REASON month run up to E3 themselves.
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And let's not forget MS is also going to basically do a unveiling a few weeks before E3 as well. And while on one point, I get them ignoring the presser stage show crap, it makes sense, but on another, I guess it's the nostalgia in me that liked seeing the "Big 3" all put on their horse and pony shows, trotting out random celebs to say how great their product is and watching all the crazy reactions.

I believe now though, looking back, Nintendo Directs were their way to test if simply going directly to the fans, bypassing the middle man was feasible, and it seems like it is. And I also think Nintendo LIKES to have their spotlight, their own control of every aspect of the conversation. at E3 they dont control any of that. during their own events, they do which is why I bet eventually we'll see these Nintendo Directs televised or pushed on random tech and "causal" centric websites.
 
KillerTravis said:
Yeah, I bet that event was like a test, and it worked out for them.
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Ooooh. Yes, yes, that makes a lot of sense. There was a lot of buzz with the Zelda reveal and then positive press with the hands-on videos. It sounds similar to what would happen at E3.

This allows them to have one presentation (ND) for the fans and another one for the press, optimizing the content of each presentation instead of having to balance things the general press would be excited about and things fans want.
 
KojiKnight said:
How do we find out information about e3... through the press. Nintendo is still going to do events just for the press. Gaming websites are still going to get their exclusive sneak peaks, and first looks, but now they will be paired with Nintendo Directs so that the "evangelicals" (people who are hardcore Nintendo and are heavy in the word of mouth to other people) get more attention as well.

In short, the press will get their first looks ahead of time, be able to write up all the articles they want, but be put under NDA to prevent leaks, then once the ND's hit the press can bombard consumers via their websites with additional information.
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But the topic is doing a bunch of ND's prior to E3, and that's exactly my core point, in that it defleats the actual reach of these announcements.

I like the idea of the guy above who says they'll push out trade demos to everyone at the same time at E3. That seems a little unlikely, but Nintendo IS on a 3 month marketing platform now, so I suppose it's possible they'd have something ready.
 
MasterBalls said:
And a virtual fireworks display was? It's not like E3 is a publicized event outside of the gaming community and maybe America.

Yearly hypetrains? Fuck that, BI-MONTHLY HYPETRAINS!
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We aren't on a hype train anymore, we're on a hype roller coaster... with all the ups and downs associated with it.
 
Jocchan said:
They are probably well aware they are going to be overshadowed by Sony and Microsoft's new consoles at this E3.


I seriously doubt this is going to happen.
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So do I, but I seem to be the only person considering it, and for me its the only way to rationalise the insanity of not having a big presser where Nintendo just say "GAMES" and shit is wall to wall footage of upcoming big hitters. We've already seen the diluting effect Sony achieves by announcing some bizarrely large megatons just before E3.

I'll bookmark my thoughts so if it happens I can be the undisputed "INSIDE IWATA'S HEAD" guy.
 
Cool, I vastly prefer the Nintendo Direct (or any independent presentations for that matter) format to the E3 hype-jerk. Keeps them focused mostly on games instead of roughly 50% numbers I don't care about.
 
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