I mean, you'd really think that Ubisoft execs would be all like,
"Wow, we did absolutely nothing for the first game aside from the cost of printing the disks, and we made a pretty tidy profit on this retarded game that doesn't even have Tom Clancy in the title! I bet if we actually let people know this awesome sequel existed, we'd make even more profit!"
"lolz, just shit it out in stores the same day as a capcom fighting game and mass effect, and let's just hope it does the same as the first. And if if doesn't, we can just blame Nintendo."