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GHG
Gold Member
The one who has actually experienced what it's like to play games via xcloud.
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Hemingwayoffbase
Member
Why is so much content these days aimed squarely at no one?
Sushi_Combo
Member
I can assure Microsoft that people without an Xbox aren't living in fear.
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Magic Carpet
Gold Member
Fire stick is 60 bucks and comes with a remote.
How much to replace the remote with a controller?
How much to replace the remote with a controller?
Unknown?
Member
If you're subscribing to GamePass you aren't buying anything anyway, just renting.
ReBurn
Gold Member
I'm renting a fire stick and a controller?
GHG
Gold Member
Unknown?
Member
You're renting all of the content you're playing on it.
Sorcerer
Member
This ad is so weird. The way she has to exclaim I don't have an Xbox makes it seem like She has no interest in Xbox at all. That just comes across as a bad messaging. It would be hilarious is she said Sony or Nintendo.
Also that you have to terrify someone to try your console/platform is bizarre.
But once she picks up the controller she seems like a confident enough gamer.
I wish Phil Spencer was revealed to be the voice on the other line. LOL!!!
Also that you have to terrify someone to try your console/platform is bizarre.
But once she picks up the controller she seems like a confident enough gamer.
I wish Phil Spencer was revealed to be the voice on the other line. LOL!!!
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chilichote
Member
Well, that's probably why they gave up on building a streaming console - via Fire TV Stick they make it into significantly more households^^
Heisenberg007
Gold Journalism
Way to undervalue your own product by telling others you don't really need it lol.
Also, what a terrible ad!
Also, what a terrible ad!
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Mr Reasonable
Completely Unreasonable
Not a great ad.
I'm not sure why they didn't just say "you loved watching Fallout, now play Fallout in the same place." Or something like that.
I'm not sure why they didn't just say "you loved watching Fallout, now play Fallout in the same place." Or something like that.
Heisenberg007
Gold Journalism
Yeah, would have been MUCH better than this crap of an ad.
They are clearly targeting people who watch TV but don't necessarily game / own a gaming console. Should have shown Fallout and Halo TV shows, the viewer watching the show, and then switching to playing the Fallout and Halo games, seamlessly.
DenchDeckard
Moderated wildly
You're telling me people don't buy one of the amazing Xbox controllers that are released each week, just to have them?
The whole idea of GP, PC Day 1 and XCloud is that you don’t need really need a console to play Xbox games. They’ve been pushing that for a while now, so this is nothing new.
The product they’re pushing is the software. Not exactly being ‘undervalued’ by this ad, is it?
Ad could be more engaging, agreed. But it does the job and pushes the message across. ‘Terrible’ is usually reserved for when the ad fails to showcase the product.
Schmick
Member
I played Forza Motorsport (2023) on my Xbox One the other day, played really well without any noticeable lag and the image quality is pretty good. I like to flip from GeForce Now (PC) and xCloud (living room).
If only MS would allow Minecraft on xCloud, then I would probably get rid of the Xbox.
If only MS would allow Minecraft on xCloud, then I would probably get rid of the Xbox.
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DenchDeckard
Moderated wildly
Pretty fun advert tbh.
MujkicHaris
Member
Not for me but casual gamers will get to discover some amazing games. Better than wasting time and money on mobile "games".
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TrebleShot
Member
I ordered a firestick to try this. Hopefully can load GFN to it too.
Had the shield for a while but it's a shitty UI.
Had the shield for a while but it's a shitty UI.
Darkness_Arises
Member
While this product and cloud streaming in general is not for me, I recognize that this allows MS to reach a large untapped userbase. Some relatives recently came over to my house and had fun playing some multiplayer games on the Switch (FastRMX, Mario Party, Puyo Puyo Tetris). Their son wanted a game console of his own. They asked me if this is a good idea. They wanted to be sure as the Switch costs "nearly 200GBP". I said first of all the Switch that can play games on the TV actually costs around 250 GBP, and the games will set them back another 60 GBP or so. They said that it is a bit too much as they are not sure if their son will use the device enough to justify the expense. They then talked about gamepass on their Samsung TV. They already had an old 360 controller (Kinect purchase) and downloaded the 1 GBP 14 day GP trial. Their son is having fun playing the Lego Star Wars Skywalker saga on the telly and they might get GP Ultimate.
I realize that this is a personal anecdote and not indicative of broader market trends. I hope that Nintendo and Sony also try making more universal streaming apps/services to reach more users.
I realize that this is a personal anecdote and not indicative of broader market trends. I hope that Nintendo and Sony also try making more universal streaming apps/services to reach more users.
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PatientGamer
Gold Member
Talk about downplaying your own product. It seems like Microsoft has well and truly admitted they've failed to sell consoles so they're now brute forcing their way into the living room. All the acquisitions make sense now.
I have a Amazon Fire stick, but never owned an Xbox because their content just isn't up my street. But with all their acquisitions; if their exclusive stuff ends up being decent, then I may consider it.
I have a Amazon Fire stick, but never owned an Xbox because their content just isn't up my street. But with all their acquisitions; if their exclusive stuff ends up being decent, then I may consider it.
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King Dazzar
Member
Xbox: The Burger King of fine cuisine gaming.
Varteras
Member
Spot on. You ever been so fucked up that you're legally retarded and wanted a Rodeo Burger to puke up later? That's Xbox at this point.
PauloRoberto
Neo Member
Given the fact that a Fire Stick is one of the worse streaming sticks I've even used... can't even imagine how the UX is gonna be :-D
Mibu no ookami
Demoted Member® Pro™
What people don't realize is that Xbox is pivoting here as Nintendo pivoted. And similarly, they're pivoting towards their strength.
They acknowledged they weren't going to outconsole Sony and Nintendo. That's a quote from Phil (brushed off for reasons).
Microsoft knows that they're early to the market on cloud, but that cloud is likely the future. Sony realizes this as well and they're focusing more on the backend. They've yet to go all in. Cloud streaming is on PC, but not Mac, iOS, Android, SmartTV, PS Portal. I think PS Portal will be the first to get PS5 streaming, because Sony wants more control over your streaming experience, i.e. to buy a PlayStation product. I think we'll see PS streaming via Android, since Sony's strategy is clearly so Android focused. PS Portal runs on Android and Sony TVs run on Android TV.
Again, the only difference is Sony is taking their time, while Microsoft is clearly making a strong pivot because they've already acknowledged that their hardware sales are in decline.
Microsoft isn't selling enough hardware, software, or subscriptions to justify staying on course.
They acknowledged they weren't going to outconsole Sony and Nintendo. That's a quote from Phil (brushed off for reasons).
Microsoft knows that they're early to the market on cloud, but that cloud is likely the future. Sony realizes this as well and they're focusing more on the backend. They've yet to go all in. Cloud streaming is on PC, but not Mac, iOS, Android, SmartTV, PS Portal. I think PS Portal will be the first to get PS5 streaming, because Sony wants more control over your streaming experience, i.e. to buy a PlayStation product. I think we'll see PS streaming via Android, since Sony's strategy is clearly so Android focused. PS Portal runs on Android and Sony TVs run on Android TV.
Again, the only difference is Sony is taking their time, while Microsoft is clearly making a strong pivot because they've already acknowledged that their hardware sales are in decline.
Microsoft isn't selling enough hardware, software, or subscriptions to justify staying on course.
Punished Miku
Human Rights Subscription Service
This isn't undervaluing anything, but of course that's the take here. This is less of an entertainment type of prestige commercial, and more just an ad hitting the points they want. By repeating a few times that she doesn't have an Xbox she is specifically targeting people's attention who don't have an Xbox. If you haven't gotten an Xbox before, you see an ad for Xbox and know that's not for you and stop listening. This subconsciously forces you to listen even if you don't have an Xbox so they can make their sales pitch. It's not some amazing ad, but it communicates the core message over and over. If you don't have an Xbox, you can play this. That's it.
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ChorizoPicozo
Member
"have no fear"?... darling, people have disgust, rejection, apathy.
Mibu no ookami
Demoted Member® Pro™
I once bought every major streaming device on the market.
- Apple TV 4K
- Roku Ultra
- Nvidia Shield
- Amazon Fire Stick 4K
I gave away the Roku Ultra and returned the Nvidia Shield and the Fire Stick. The Fire Stick is EASILY the worst of the bunch. The few advantages it had were hampered by its poor UX and poor performance.
Honorable mention for native WebOS which is better than a Roku Ultra, but not as good as Apple TV 4K.
It’s a weird mix from MS. Advertising XCloud and pushing for free Fortnite, but being too lazy to improve the streaming quality and experience. At the very least, they should be swapping out the Series S blades for XSX modules and streaming in 4K for paid subscribers.
No reason why they can’t be close to GFN in quality.
tommib
Member
I didn’t know they were streaming Series S quality video. No wonder my experiences with it were pretty poor for image quality.
ChuckeRearmed
Member
Curious if there is a different from a regular cloud app on TV. I guess it works the same?
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ChorizoPicozo
Member
that would be odd, undermining the concept and benefits of cloud gaming altogether. it has to work the same in any hardware avaliable.
ChorizoPicozo
Member
just a reminded. PS Now was on Samsung TVs already
King Dazzar
Member
To be fair, by fire stick, I'd expect this to also be available on the 3rd Gen Cube. And the cube is a more relevant comparison to the likes of the Apple 4k. In which case they are very quick. I hate the way its ui has gone and lots of other things Amazon are doing. But hardware wise, you'd likely be impressed with a cube.
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ThisIsMyDog
Member
Sadly Xcloud image quality is closer to 720p than 900p, let alone 1080p, lol.
UltimaKilo
Gold Member
They need to fire the ad agency that made this. WTF?
Next gen is current gen.