NVIDIA frustrated by Nintendo, is Working On Brand New SOC For Gaming Handhelds & Consoles

M

McRazzle

Member


"According to @XpeaGPU, it looks like we might soon see NVIDIA returning to the console gaming segment. The leaker states that MediaTek is developing a next-gen gaming handheld SOC that'll feature NVIDIA's GPU IP as the company sees good potential in this segment. It is also stated that the SOC will be different than the other semi-custom stuff that NVIDIA is working on with MediaTek and that several Chinese clients are already showing interest in these chips."

"NVIDIA also made it official during GTC 2024 that MediaTek's upcoming Dimensity SOCs will use the next-gen RTX & AI GPU IP based on the Blackwell architecture. These Dimensity SOCs are aimed at the automotive segment but we can see how both companies are evaluating different opportunities at the moment."
source:
https://wccftech.com/nvidia-mediatek-soc-gaming-handhelds-console/

Nvidia looking at the Steam Deck like, "It should have been us"
 
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"Frustrated with the dumptrucks of cash they'll make from Nintendo's Switch 2, Nvidia try to make more hardware and cash."

Probably NVIDIA frustrated Nintendo doesn't want to launch a 600+ dollar handheld.
 
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And the cycle continues if this is true.

First was MS with Xbox, then Sony with PS3, now Nintendo with switch 2.

Maybe… just maybe … it's not the console makers and it's just you Nvidia are shit ?

They probably trying to charge Nintendo 209$ per SoC lol
 
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Would be interesting to know why. But I have no problem believing Nintendo is annoying to work with. Especially post Switch when they probably feel they can make actual demands/have some leverage in negotiations.
 
lh032 said:
probably not willing to pay high price unlike the PCMRs.
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To be fair, Nvidia are notorious when it comes to deals like this. Which is why Sony and MS have opted to not use Nvidia-based hardware in their consoles for quite a while.

Back when the deal was made for Switch, they reportedly were very pleased with the prospect of just getting rid of their Tegra chips that they overproduced, so Nintendo managed to get a good deal out of it. Now, with the Switch being a massive hit, Nvidia are back with being asshats and unfortunately for them, Nintendo's dealmakers are also asshats.
 
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I can't imagine why a company that likes to fashion itself as a cutting edge tech house would be frustrated by a customer whose whole strategy has been for decades to only buy withered technology at rock bottom prices.
 
lh032 said:
probably not willing to pay high price unlike the PCMRs.
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but they will make a ton of cash if it sold well. just like switch.
well, seeing nintendo, we dont know yet. but still, nintendo will order a lot, rather than pcmr. maybe can be on par, maybe can be less, but still. this is company who buy/order things from company, they wont buy in small, they buy in bulk. if its because older hardware, it is still funny to be frustrated, since they are not giving the product free, they still be bought.

but, i was asking why they are frustrated, the reason from the twitter post i mean.
 
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Hudo said:
To be fair, Nvidia are notorious when it comes to deals like this. Which is why Sony and MS have opted to not use Nvidia-based hardware in their consoles for quite a while.

Back when the deal was made for Switch, they reportedly were very pleased with the prospect of just getting rid of their Tegra chips that they overproduced, so Nintendo managed to get a good deal out of it. Now, with the Switch being a massive hit, Nvidia are back with being asshats and unfortunately for them, Nintendo's dealmakers are also asshats.
Click to expand...
I suspect that NVIDIA has more leverage here. They can simply end the partnership if it becomes too "frustrating". Not sure what Nintendo can do. They'd have to develop a new chip in that case.
 
Robb said:
Would be interesting to know why. But I have no problem believing Nintendo is annoying to work with. Especially post Switch when they probably feel they can make actual demands/have some leverage in negotiations.
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yep, this is what i'm also asking. the headline is kind of clickbait, imo.
 
Goalus said:
I suspect that NVIDIA has more leverage here. They can simply end the partnership if it becomes too "frustrating". Not sure what Nintendo can do. They'd have to develop a new chip in that case.
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Probably. Nvidia also know that they have Nintendo by the balls when it comes to backwards compatibility, which is something important now that everyone wants to trap people in their digital ecosystems.
 
//DEVIL// said:
And the cycle continues if this is true.

First was MS with Xbox, then Sony with PS3, now Nintendo with switch 2.

Maybe… just maybe … it's not the console makers and it's just you Nvidia that are shit ?

They probably trying to charge Nintendo 209$ per SoC lol
Click to expand...

can't be that shit considering they dominate dGPU, AI and the market rates them the 3rd most powerful company in the world.
 
Unlike Sony and Microsoft, Nintendo has to make profit from the hardware sales right from the beginning with cheap but efficient components. Meanwhile Nvidia by now it became used to huge profit margins from their hardware sales. The two collaborating by having drastic market philosophy differences it can't be easy at all.
 
In the handheld realm, really hard to call anything outdated/cutting edge.

I just hope they use latest nodes and don't worry about tera flops. So we can get best power efficiency. 1080p high graphics while using 5-7 watts would be cutting edge I believe.
 
Switch 2 is going to be so underwhelming in terms of hardware. People talking 4K and DLSS and 120hz - and I'm like.

Cracking Up Lol GIF by Originals
 
How is this going to work?

AFAIK windows arm emulation depends on Qualcomm designing the chips just like Apple did to facilitate the transition.
 
tommib said:
Switch 2 is going to be so underwhelming in terms of hardware. People talking 4K and DLSS and 120hz - and I'm like.

Cracking Up Lol GIF by Originals
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Haven't Nintendo pretty much had a hit-miss-hit-miss history for the past few generations maybe Switch 2 will break the mold (I have a feeling Switch 2 may be a miss though so long as Switch 1 is still around and games are made for it but that's on them to cut off Switch 1 owners and not make cross gen games which in itself could annoy the fan base at least for the first year or two)
 
Goalus said:
I suspect that NVIDIA has more leverage here. They can simply end the partnership if it becomes too "frustrating". Not sure what Nintendo can do. They'd have to develop a new chip in that case.
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Tell the shareholders you walked away from a deal with Nintendo after selling them 150 million chips last gen. These are chips that run on older nodes too so its basically free money. So what if they can't sell them a 3nm SoC expensive SoC, that capacity can go into AI cards that fetch $1000s while they push out something that was state of the art in 2020.
 
Goalus said:
I suspect that NVIDIA has more leverage here. They can simply end the partnership if it becomes too "frustrating". Not sure what Nintendo can do. They'd have to develop a new chip in that case.
Click to expand...
Nintendo will just go buy another off-the-shelf chip. I'm sure Qualcomm or Mediatek would be happy to throw one of their chips at them for a low price. Nintendo do not give a rats ass about ultimate performance. Just low costs and high margins.
 
The long and short of it is that they are frustrated with Nintendo because they aren't opting for chips that will display Nvidia's latest tech, so from Nvidia's perspective they are a poor partner.

KungFucius said:
Tell the shareholders you walked away from a deal with Nintendo after selling them 150 million chips last gen. These are chips that run on older nodes too so its basically free money. So what if they can't sell them a 3nm SoC expensive SoC, that capacity can go into AI cards that fetch $1000s while they push out something that was state of the art in 2020.
Click to expand...

The landscape has drastically changed since the development and launch of first switch and Nvidia now have much bigger fish to fry. Whatever they will make from Nintendo going forwards will represent a tiny proportion of their overall revenue so they likely feel that they no longer need to keep the relationship going in the long run.

Silver Wattle said:
This is his reply:


Personally I think he's plucking this out of his butt.
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The $1 thing is a gross exaggeration.
 
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I'm sure this little boy was there with Jensen when he offered a blackwell GPU for just $1 dollar more and Furukawa said "No! I like it old!!
 
"With our new mobile solution you will be able to give your customers state of the art graphics and you will be able to turn a profit if your SKUs start at 750$"
"Our whole marketing strategy relies in offering comparatively inexpensive hardware in comparison to our competitors, so we'll have to pass. Now about that Tegra X1 tho..."
"☹️ WE'RE FRUSTRATED"
 
Nintendo would be smart to invest a little more than usual for the Switch 2 chip. I believe this PS5 generation will be the longest of all, lasting close to a decade.
 
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