The inflation rate as an argument for the price increase is horsesh*t because there's another entertainment industry (in this case, movies and home video) that isn't taking inflation into consideration despite making more money than ever and films being even more expensive to produce than before.
Why should it be any different for videogames?
This is exactly my point. Answering this question introduces all kinds of unknowns, speculation and opinion. The very video you reference acknowledges movies went up with inflation, but in his opinion, it's dumb to compare it anyway. Why? I don't know, ask him. Everyone is going to have their own take on this.
I could go on for thousands of words about the multitude of potential differences between games and movies. But I don't want to because it's a frivolous exercise. It's like saying "the price of an apple hasn't changed, why should the price of an orange be any different? After all, they're both fruit." Well, there are a million possible reasons. What we do know for sure is that they ARE different and there are infinite variables at play. So trying to compare movies and games directly is a crappy way of trying to
prove anything, it's all just conjecture and talking points.
If you want my opinion, and that's all it is because none of us know for sure, the reason movies and tickets haven't gone up as much (even though tickets DID go up, they just hit a wall eventually) is because home theater is really good and cheap, streaming services make it easy, and COVID disarmed movie theaters. People just got used to staying home and watching movies, and though theater isn't dead, it was a catalyst that took a lot away from it. That's why you have so many direct to Disney+ movies now, many of them don't even come out at the theater at all. The market shifted.
Now you could say "the gaming market shifted too" but expecting these two massively different markets to shift in a 1:1 fashion is insane. The number of variables at play it stratospheric, to the extent it just comes off as silly. Even your man in the video think they don't have enough to do with each other. So I'm not sure how you're using that video to support one idea, while parading another idea that he doesn't even think is valid.
What this guy did was take a bunch of points from real gaming websites, which are generally nonsense anyway, and try to dispel it with even more nonsense, while admitting it's all apples and oranges anyway. So the "gaming media" is spewing a bunch of bullshit, what else is new. They could have tried using real data instead of dumb ass comparisons to make their points (like the inflation rate) but maybe that will happen the day that their reviews make sense.
TLDR: Gaming journalists use garbage ideas to make their points that are easy to dispel, even by a Youtube personality who admits his own methods are shitty.