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PlayStation brand ‘is in decisive decline in Japan’, research firm claims
- Thread starter IbizaPocholo
- Start date
- Opinion Business Analysis
x@3f*oo_e!
Member
This guy :
is a gem
is a gem
Men_in_Boxes
Snake Oil Salesman
Jim Ryan is shifting resources away from unproductive parts of the company, towards more productive parts of the company.
You can like quirky Japanese games all you want, but they're not needle movers.
We need to learn to separate what we personally like, and what's good for a global business.
losslessFlac
Member
The PS5 launch titles are not attractive to a Japanese audience. That's all.
MagnesG
Banned
Sony should've ban pedo bait Fate/Grand Order following their internal censorship board in California.
captainraincoat
Banned
I always see that Japan is only really pulled out it console war arguments......the reality is its still a very small market with some very small niches that western devs dont cater for
with sonys gaming arm becoming more western and woke its inevitable that there would be a decline and switch will continue to decimate the sales charts
Mobile and cloud gaming is where things are going
with sonys gaming arm becoming more western and woke its inevitable that there would be a decline and switch will continue to decimate the sales charts
Mobile and cloud gaming is where things are going
Stooky
Member
nah, not with the PS5 launch numbers
Stooky
Member
Just remember Sony is a 74 year old Japanese company. You're making all these assumptions over a 2 month pandemic time span......carry on
RebellYell
Banned
Japanese people in general have far better tastes than people in the West so it's no surprise they have ditched Sony in favour of the superior brand Nintendo.
It's a world Nintendomination at this point.
It's a world Nintendomination at this point.
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D
Deleted member 17706
Unconfirmed Member
It's not a Japanese game company anymore. Hasn't been for a good while, to be honest.
Even the PS5 Japanese interface and store and shit feels like it's been translated and features more western content front and center since that's where the big titles come from.
Even the PS5 Japanese interface and store and shit feels like it's been translated and features more western content front and center since that's where the big titles come from.
carlosrox
Banned
I musta missed the panties and school girls in BOTW and other games Nintendo makes.
VN1X
Banned
All Software PS3 2006 Q4:
PS3 HARDWARE TOTAL: 466.716
All Software PS3 2007 Q1:
PS3 HARDWARE TOTAL: 362.647
All Software PS3 2007 Q2:
PS3 HARDWARE TOTAL: 166.986
All Software PS3 2007 Q3:
PS3 HARDWARE TOTAL: 233.292
All Software PS3 2007 Q4:
PS3 HARDWARE TOTAL: 443.422
TOP 10 2007
PS3 2007 HARDWARE TOTAL: 1.206.347
Best case scenario next year for PS5,
- FFXVI >400K
- GTA V, Resident Evil: Village, Gran Turismo >200K
- Ghostwire: Tokyo, Yakuza 7: Like a Dragon >100K
- Ridge Racer 7(Bandai Namco) - 98.616
- Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
- Resistance: Fall of Man(Sony) - 72.694
- Armored Core 4(From Software) - 48.521
- Genji: Days of the Blade(Sony) - 36.534
- MotorStorm(Sony) - 25.857
- Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 HARDWARE TOTAL: 466.716
All Software PS3 2007 Q1:
- Dynasty Warriors: Gundam(Bandai Namco) - 248.761
- Virtua Fighter 5(Sega) - 65.835
- Pro Baseball Spirit(Konami) - 18.584
- Enchanted Arms(From Software) - 14.417
- Virtua Tennis(Sega) - 11.503
PS3 HARDWARE TOTAL: 362.647
All Software PS3 2007 Q2:
- Ninja Gaiden(Tecmo) - 53.150
- Folklore(SCE) - 16.629
- Call of Duty 3(Spike) - 14.117
- Rainbow 6: Vegas(Ubisoft) - 10.225
PS3 HARDWARE TOTAL: 166.986
All Software PS3 2007 Q3:
- Hot Shots Golf(SCE) - 322.140
- Bladestorm: The Hungered Years War(Koei) - 103.731
- Boku no Natsuyasumi 3(SCE) - 36.775
- Elders Scrolls IV(Spike) - 22.988
- Wangan Midnight(Genki) - 17.995
- Record of Agarest War(Compile Heart) - 9.024
PS3 HARDWARE TOTAL: 233.292
All Software PS3 2007 Q4:
- Dynasty Warriors 6(Koei) - 332.168
- Winning Eleven 2008(Konami) - 239.347
- Gran Turismo 5: Prologue(SCE) - 158.376
- Lair(SCE) - 51.792
- Ratchet & Clank Future(SCE) - 39.806
- Imabikisou(Sega) - 39.299
- Uncharted: Drake's Fortune(SCE) - 38.242
- Heavenly Sword(SCE) - 37.236
- Ghost Recon: Advanced Warfighter 2(Ubisoft) - 22.771
- Call of Duty 4: Modern Warfare(Activision) - 20.692
- Eye of Judgement(SCE) - 7.531
PS3 HARDWARE TOTAL: 443.422
TOP 10 2007
- Hot Shots Golf(SCE) - 372.895
- Dynasty Warriors 6(Koei) - 332.168
- Dynasty Warriors: Gundam(Bandai Namco) - 306.114
- Winning Eleven 2008(Konami) - 239.347
- Gran Turismo 5: Prologue(SCE) - 158.376
- Bladestorm: The Hungered Years War(Koei) - 118.079
- Virtua Fighter 5(Sega) - 97.321
- Boku no Natsuyasumi 3(SCE) - 76.869
- Ninja Gaiden(Tecmo) - 76.095
- Pro Baseball Spirits 4(Konami) - 68.831
PS3 2007 HARDWARE TOTAL: 1.206.347
Best case scenario next year for PS5,
- FFXVI >400K
- GTA V, Resident Evil: Village, Gran Turismo >200K
- Ghostwire: Tokyo, Yakuza 7: Like a Dragon >100K
- I don't believe PS5 will be able to surpass 750K sales for 2021 with the current price and line-up
- FFXVI will have a huge decline if it's PS5 exclusive and launches in 2021
- Honestly for GTA V, RE: Village and Gran Turismo those are optimistic prediction considering my opinion on 2021 hardware sales
Black_Stride
do not tempt fate do not contrain Wonder Woman's thighs do not do not
Those Japanese games you speak of sell better in "Not Japan".
So Square and every other major Japanese dev will still be making them because they still make money.
Will more smaller devs focus on the Switch and Super Switch.....most likely, but bigger studios who understand business will still be making games for Playstation and getting them localized ASAP because they know the rest of the world will eat them up.
If Sony was to say careless about Japan simply because it isnt as big a market for them anymore, that doesnt mean the products from there would cease to exist.
Its the marketing push and number of units shipped to Japan that would be reduced.....which as the poster you quoted pointed out....is actually fine.
If your product sells better in region X has a much higher attach rate in region X, and is loved to death in region X; focus on region X......if region Y is on a decline even after you released an absolutely stellar product and tried your damndest with the PS4....fuck it.
P.S I seriously cant believe the PS3 outsold the PS4 in Japan.
All Software PS3 2006 Q4:
PS3 HARDWARE TOTAL: 466.716
All Software PS5 2020 Q4:
PS5 HARDWARE TOTAL: 255.000
Overall PS3 had issues out of the gate but nothing as bad as the PS5,
PS5 is Sony's lowest launch both in terms of hardware and software sales by a pretty huge margin.
- Ridge Racer 7(Bandai Namco) - 98.616
- Mobile Suit Gundam: Crossfire(Bandai Namco) - 96.714
- Resistance: Fall of Man(Sony) - 72.694
- Armored Core 4(From Software) - 48.521
- Genji: Days of the Blade(Sony) - 36.534
- MotorStorm(Sony) - 25.857
- Need for Speed: Carbon(Electronic Arts) - 18.994
PS3 HARDWARE TOTAL: 466.716
All Software PS5 2020 Q4:
- Marvel's Spider-Man: Miles Morales(Sony) - 21.833
- Demon's Souls(Sony) - 21.489
- Call of Duty: Black Ops - Cold War(Sony) - 6.045
- Godfall(Playism) - 5.342
- Assassin's Creed: Valhalla(Ubisoft) - 4.227
PS5 HARDWARE TOTAL: 255.000
Overall PS3 had issues out of the gate but nothing as bad as the PS5,
PS5 is Sony's lowest launch both in terms of hardware and software sales by a pretty huge margin.
Rean no Kiseki
Banned
Yes charts that factor nothing of the circumstances that lead to this decline like Japan's declining interest in home consoles and preferance for mobile and handheld platforms, and of course the big obvious one COVID-19.
PuppetMaster
Member
They are tracking physical retail only. Not digital. Which is like PS5 SW attach rate looks low compared to PS3.
GeorgPrime
Banned
PlayStation brand ‘is in decisive decline in Japan’, research firm claims | VGC
Sony accused of “not taking Japan seriously” as PS5 reportedly records lowest launch sales…www.videogameschronicle.com
The PlayStation brand has been called “in decisive decline” in Japan, as PS5 reportedly recorded “by far the lowest” launch sales of any Sony home console in the region.
Citing Famitsu sales data in an article published on GamesIndustry.biz Japan, Ace Economic Research Institute analyst Hideki Yasuda said PS5 sold some 240,000 units in Japan in its first six weeks of availability – less than every other PlayStation console during the same timeframe, barring PSP.
Yasuda claimed that the figures showed that “Sony is not taking Japan seriously” and that the PlayStation brand “is in decisive decline” in the company’s home country.
“Total sales of 240,000 are by far the lowest in the history of PlayStation home consoles,” the analyst wrote. “If this were to continue, lifetime sales of PS5 would perhaps end up at less than half of PS4.”
He added: “Based on this graph, can one really sense that Sony (SIE) has plans for success in the Japanese market? ACE Economic Research Institute cannot see it.”
PS4 has sold fewer than 10 million units in Japan, according to Famitsu.
Its just too big for japanese tastes. They like their consoles like their....
...noses. Small!
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The Pleasure
Gold Member
Your joycon drift probably prevents you from peeking under zelda.
silpheed-mcd
Member
This guy :
is a gem
These numbers too
7 weeks
WonderSwan: 259.589
PS5: ~254.962
Thx Celine
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Digital is not a big factor in Japan since it actually costs more than buying the game physically in many cases - especially at launch when retailers provide discounts for Software.
Software sales are absolutely dire compared to the PS3 even if PS5 had 50% digital which it doesn't
x@3f*oo_e!
Member
Why are you replying to me ?These numbers too
7 weeks
WonderSwan: 259.589
PS5: ~254.962
Thx Celine
I don't even understand what you are trying to say.
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sunnysideup
Banned
Japanese have less children than before and japanese stop playing real vidya games when they enter adult life.
So games are either aimed at kids(nintendo crap) or time wasters(mobile crap) and the odd retard otaku(reset era games).
What sony should do is try to normalize gaming for ordinary adults.
So games are either aimed at kids(nintendo crap) or time wasters(mobile crap) and the odd retard otaku(reset era games).
What sony should do is try to normalize gaming for ordinary adults.
silpheed-mcd
Member
What you said was funny, these numbers too, nothing else.
carlosrox
Banned
Love watching Sony fanboys squirm.
West Texas CEO
GAF's Nicest Lunch Thief and Nosiest Dildo Archeologist
Did anyone ever explain why there are two threads titled :
PlayStation brand ‘is in decisive decline in Japan, research firm claims
x@3f*oo_e!
Member
ok I just woke up .. give me a couple of hours
silpheed-mcd
Member
Radical_3d
Member
You can see how the PS4 sold worse than the PS3 even being the former way more successful than the later. Is not hard to assume that trend will continue as Japan Studio is slowly dismantled for dismay of Japanese style games lovers.
SIE
InDaGulag
Member
Yeah. Lolis and waifus are not mainstream in Japan. Otakus are viewed as weirdos. Just like hardcore nerds here.
Anyone who claims the decline of PlayStation is because of a lack of or censorship of sexualized anime schoolgirls is showing themselves to be out of touch.
carlosrox
Banned
Marcus Aurelius
Yes Sony is definitely the king
Maybe if you move the goalposts a certain way!
No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?
Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million
Or all the shitty sports games that so many casuals buy Sony consoles for.There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.
I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.
Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit
?
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cormack12
Gold Member
Do they have the amount sold relative to amount shipped? I thought they acknowledged they had not supplied Japan with a lot of units and were shipping more in the new year?
www.neogaf.com
Digitimes: PS5 shipped 3.4 million units in first four weeks, expected to reach up to 18 million units in 2021
Source: Here PlayStation 5 shipped 3.4 million units in its first four weeks of sales, the highest ever for a PlayStation console, according to a Digitimes report citing “industry sources.” Production is expected to reach 16.8 to 18 million units in 2021 with the help of additional capacity...
Marcus Aurelius
Banned
Who would think a company that has always launched a handheld and home console and is 10 years longer in the gaming market would have more life time total sales. Wow such a surprise, doesn't change the fact Playstation is and has been king since they entered the market. Now nintendo is even losing the handheld crown to smartphones, really sad.
Yes Sony is definitely the king
No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?
Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million
There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.
I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.
Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit
But a mod closed the other thread so time to acknowledge your defeat, the facts won't change friend. Now go have fun with your bing bing wahoo games made for kids
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Ass of Can Whooping
Member
Yes Sony is definitely the king
No mention of software sales, critical acclaim, and general influence over the gaming industry as a whole eh?
Your precious PS2 beat the DS by like 5 million sales, and it only needed a hot new DVD player to do so. Maybe if the DS had a DVD player included it could have sold that extra few million
There's no world where Nintendo isn't the king of gaming at the end of the day, and we all know it.
I acknowledged the bullshit image that Sony projects and the morons who buy into it, nothing more.
Ps. Did you have fun with the Move? Or do you only buy FIFA and MLB shit
8 home consoles and only 317 million sales?
alabtrosMyster
Banned
Well, I would not bet the PS brand is in good shape over there, very few people buy Sony's consoles on Japan, this has been true since the PS3 days and Sony obviously knows it since they even released the PS4 later in Japan than in the US and other major gaming markets.This is the same analyst that predicted the Wii U would be incredibly successful.
Also, he predicted doom for the PS5 in Japan in his analysis documents for multiple quarters because... it's white. You can't make that up.
He just made his observations 15 years too late for them to be considered insightful.
carlosrox
Banned
Who would think a company that has always launched a handheld and home console and is 10 years long in the gaming market would have more life time total sales. Wow such a surprise, doesn't change the fact Playstation is and has been king since they entered the market. Now nintendo is even losing the handheld crown to smartphones, really sad.
But a mod closed the other thread so time to acknowledge your defeat, the facts won't change friend. Now go have fun with your bing bing wahoo games made for kids
Didn't know you could be the king with 200 million less system sales, not even a fraction of the software sales, or the same universe of critical acclaim and influence, being an almost non-factor in your hometown, and having other companies do all the heavy lifting for you on your own systems!
But you really showed me!
Oh I'll definitely have fun with a company that has a 35+ year legacy of making the greatest and best selling games of all time!
Have fun with Madden
And them's the facts!
Ps. 2 Portable Systems and only 90 Million Sold?
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Marcus Aurelius
Banned
Lol okay friend enjoy whatever you like.Didn't know you could be the king with 200 million less system sales, not even a fraction of the software sales, not even the same universe of critical acclaim or influence, being an almost non-factor in your hometown,
and having other companies do all the heavy lifting for you on your own systems!
But you really showed me!
Oh I'll definitely have fun with a company that has a 35+ year legacy of making the greatest and best selling games of all time!
Have fun with Madden
And them's the facts!
Woo-Fu
Banned
That original chart leads me to believe that it isn't the Sony brand but consoles in general that are slowly but surely being replaced by other forms of entertainment with the Japanese. I bet you can find a related chart that shows mobile gaming skyrocketing.
The dream of living room consumer electronics convergence died with the living room itself, folks.
The dream of living room consumer electronics convergence died with the living room itself, folks.
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