You'll probably see them shift strategy somewhat and spend more of the $$$ on registering Republicans & GOTV other than carpet-bombing states with ads.
Again, pretty similar to the Dems after '04.
I dunno. Democrats focus on GOTV because they have an advantage in the unlikely voter universe -- if everybody in America voted they'd win every time, so GOTV pays off disproportionately for them. The Republican base is mostly people who already do vote.
The reality is that the biggest problem the GOP is facing in terms of political expenditures is a buggy whip problem -- too many people don't see political ads on television any more. I haven't watched a TV ad for four years, probably. Print is even worse! But something like 90% of political advertising expenditure is done on television ads -- in both parties.
At the same time, though, there's a fundamental problem in reaching the undecided voter on the internet -- because traditional targeted ad strategies look for people who are going to want to click your link. Undecided and swing voters often want to avoid political advertisements altogether! That's another reason that Obama's internet strategy focuses so heavily on energizing the Democratic base rather than converting independents.
I think that this election will be seen, at least partially, as the end of television as the go-to advertisement strategy for politics -- which means that it's hard to know WHAT the billionaires will be spending their money on in 2014. Something disruptive, no doubt.
http://www.nytimes.com/2012/04/02/u...ds-adapt.html?pagewanted=all&_moc.semityn.www