CharlieDigital said:
McCain's message has basically been shitting on conservatives principles left and right. Just check out Republican GAF's reactions; his message doesn't jive with his parties basic premises and this, more than anything, has failed him.
No.
In 2000, McCain ran on a moderate, (somewhat) anti-evangelical campaign. After a successful smear campaign by the far right (and Limbaugh), McCain was defeated and seen as distrustful by the hardcore conservatives. In 2004, he even entertained the idea of joining Kerry as a potential VP pick (!!).
In his lead up to this election he has moved further to the right, turning off some of the moderates that supported him in 2000. But many of the hardcore from 2000 that distrusted him then, distrusted him today (which is why a guys like Huckabee was able to have success).
So, it's not really what he has done this year ... but rather what he has done in the past 8 years that have painted him into this corner he can't get out of. His only chance was to galvanize Republicans by making Obama such a distrustworthy choice that they would come out to the polls in droves to make sure he wasn't elected. But by doing that (going on the attack) he turns off independents that are on the fence. As you have seen, an angry, attacking McCain is not a likeable McCain.
I guess you can say that his choice of Palin was a big mistake, but it was also a necessary one to try and win back the hardcore base that was distrustful of him. But, in doing this, he turns off many more of the moderates and independents at the same time. It's literally the choices of 2004-6 that have undone McCain. Not what he has done this year.
McCain's big chance was in 2004 .. but he chose to be the good party lackey instead.