Press shot of Apple iPhone 5C (budget model) leaks

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I wonder what the official smug Apple justification for this device's existence will be. They've never officially had a "we've lowered our standards for our poverty-stricken customers" device before, but there's no obvious form-factor cop-out with the 5C.
 
The 5C / 5S situation is unprecedented to Apple. Never before have they had products that are essentially industrial design variants with minor spec differences. Always before the spec and positioning of the products have been very different.

Consider

MacBook Pro vs MacBook
iPod vs iPod Mini
iPad vs iPad Mini
Mac Pro vs iMac

The 5C and 5S are a completely different case. They have essentially same dimensions, same screen size, same interaction methods, same basic components aside from a couple minor details.

Like muddream wrote, it will be interesting to see how they position the 5C.
 
I wonder what the official smug Apple justification for this device's existence will be. They've never officially had a "we've lowered our standards for our poverty-stricken customers" device before, but there's no obvious form-factor cop-out with the 5C.
"Instead of still selling the 4S, we want everyone to have the tall screen and lightning connector." That's all this is.
 
Okay guys, simple question. HTC One X or this?

wait for more info... but i wouldn't bet on the One X.



I wonder what the official smug Apple justification for this device's existence will be. They've never officially had a "we've lowered our standards for our poverty-stricken customers" device before, but there's no obvious form-factor cop-out with the 5C.

"we're remixing a classic design that we started and giving people the opportunity to once again make a personal choice on color while also bringing the amazing, durable and no mistakes lightning port to all of our customers"
 
"Instead of still selling the 4S, we want everyone to have the tall screen and lightning connector." That's all this is.
The problem there is the iPhone 5. You basically will have 5S which will be the next big shiny thing, then 5 which will be last year's model decreased in value and then 5C. Now the 5C seems to be replacing 5 but then that would suggest that 4S will still stick around. If 5C replaces 4S then 5 would logically still had to be produced but that doesn't seem to be the case going by the reports. So you're creating a gap in the portfolio.
 
Also, the 5C will supposedly come in a myriad of colours.

screen-shot-2013-08-22-at-9-22-10-am.png

I like the colours but it looks kinda cheap. Like a toy or something. I think it's the way the edges curve and the kind of plastic it looks to be made of.
 
The problem there is the iPhone 5. You basically will have 5S which will be the next big shiny thing, then 5 which will be last year's model decreased in value and then 5C. Now the 5C seems to be replacing 5 but then that would suggest that 4S will still stick around. If 5C replaces 4S then 5 would logically still had to be produced but that doesn't seem to be the case going by the reports. So you're creating a gap in the portfolio.

i don't see the logic in the 5C replacing the 5, but see tons of sense in it replacing the 4S, i dunno why some speculation has it the other way around, but i guess we'll know soon enough.
 
I wonder what the official smug Apple justification for this device's existence will be. They've never officially had a "we've lowered our standards for our poverty-stricken customers" device before, but there's no obvious form-factor cop-out with the 5C.

My guess is that it is targeted for the BYOP/PAYG market, and the most popular phones there are in the $300 range.
 
The problem there is the iPhone 5. You basically will have 5S which will be the next big shiny thing, then 5 which will be last year's model decreased in value and then 5C. Now the 5C seems to be replacing 5 but then that would suggest that 4S will still stick around. If 5C replaces 4S then 5 would logically still had to be produced but that doesn't seem to be the case going by the reports. So you're creating a gap in the portfolio.

I haven't read any reports saying the 5 won't stick around. This year it's all about getting everyone on 4" screens and Lightning connector devices. I would expect the 5C to be on the new low end (replacing the 4), the 5 to be the mid-tier, and 5S to be the new top-end.

Just like they've done in previous years the 5 and 5C will be available in one storage capacity (probably 16GB for 5 and 8GB for 5C), and the 5S will be available in the 16, 32, 64 configs. Without contract the 4 and 4S are still pretty pricey at the moment - I'm imagining that the 5C will be available without a contract at a price lower than those are currently being offered at.
 
It's not a bad idea at all on Apple's behalf, but if it's that priced, then no chance.

People will buy it. Why? Because it's Apple and it has a logo on the back of it, that's why.
 
I would love it if all these leaks were wrong, and Apple pulled out something completely different. I won't happen, but it'd be funny.
 
I would love it if all these leaks were wrong, and Apple pulled out something completely different. I won't happen, but it'd be funny.

"People asked, "Where is the iPhone 5S!?" and we say, you aren't gonna get it.

CUZ YOU BE GETTING THE IPHONE 6. With amazing new features like a thinner font on the logo on the back."
 
I would love it if all these leaks were wrong, and Apple pulled out something completely different. I won't happen, but it'd be funny.

Unfortunately Apple is too big now for them to properly hide a secret or surprise. Their habit of releasing within days of announcing doesn't help either, because it means that the devices have to be massively produced (and exposed to thousands) before being unveiled.
 
Yeah, it's not like the original iPhone where they kept it secret by not sending it to the FCC until after it was revealed and launched it like 6 months later. Up until that reveal, it was still just the same silly Apple Phone rumor people had been spouting for years.

And did anyone see the original iPod coming?
 
Yeah, it's not like the original iPhone where they kept it secret by not sending it to the FCC until after it was revealed and launched it like 6 months later. Up until that reveal, it was still just the same silly Apple Phone rumor people had been spouting for years.

And did anyone see the original iPod coming?
I believe there were just rumours of apple making a PDA or a continuation of the Newton. This was when creative and Rio were making grounds
 
On a slightly unrelated note, why can I not find the Share button in the new iOS YouTube app?

Edit: Nevermind, found it. Weird.
 
I think it will be this

5S - gold or graphite 32gb/64gb/128gb 199/299/399


5C - 8gb/16gb free/99$

The 5 goes away.
The 5S I can see. But I only want to believe they'd make the low end 32GB. I mean they only recently got rid of the 8GB models for the high end. 16GB is the most I've ever had. And the lowest you can get now.

The 5C I can see completely. But I also want to believe the low end would be 16GB. Fuck 8GB. It should be killed off completely. Just go 16GB across the board for all iPhones. Heck, even the iPod shuffle is 16GB now. But I guess if they have to save money somewhere, I guess the 5C would be the place.

I just hope they set the unsubsidized price correctly. That Free/$99 price is for contract. As are your prices for the 5S. You need to be talking about the unsubsidized prices. That's where it really matters. Especially with the 5C which will benefit more in the prepaid phone market since it will mean prepaid users can get an iPhone without spending $600+. So a good price will really make all the difference here. $300 at most for at least the bottom one will work.
 
It won't be $300. Even flagship Xiaomi phones are over $300.
The 5C isn't a flagship though. That's the whole point of it existing. Hence the removal of aluminum for plastic and older processors and probably lesser cameras and stuff.

You want a flagship iPhone, you get the iPhone 5S. Not the 5C.
 
The 5C / 5S situation is unprecedented to Apple. Never before have they had products that are essentially industrial design variants with minor spec differences. Always before the spec and positioning of the products have been very different.

Consider

MacBook Pro vs MacBook
iPod vs iPod Mini
iPad vs iPad Mini
Mac Pro vs iMac

The 5C and 5S are a completely different case. They have essentially same dimensions, same screen size, same interaction methods, same basic components aside from a couple minor details.

Like muddream wrote, it will be interesting to see how they position the 5C.

Was this a joke post? I honestly couldn't tell. Because what you described sounds exactly like the MBP vs MB.
 
The 5C isn't a flagship though. That's the whole point of it existing. Hence the removal of aluminum for plastic and older processors and probably lesser cameras and stuff.

You want a flagship iPhone, you get the iPhone 5S. Not the 5C.

Yes, but they want to compete with flagship Xiaomi phones, which sell for $320 or so.

I really don't think that the two models will differ in price by over $350.

We know the next flagship iPhone will start at $650 unsubsidized. You really think that the 5C will cost at most $300. Even the iPhone 4S costs $450 today. The iPod Touch with a crap battery and no cell antenna costs $300.
 
Unsubsidized.
Kay. Maybe the 5C will be $400. I dunno. I don't care. I just want it to be the 10th already. I hate this long period between rumors and release where it's all speculating and you just want it to happen already so people can move on to bitching about why it's not what they wanted.

Bring it on, September.
 
The 5C is designed to take the low-end spot in Apple's lineup that the 4 currently occupies and that the 4S would hypothetically occupy after the 5S comes out, for the sake of getting every iOS device on a 4-inch screen and a Lightning connector with LTE. It's not designed to compete on off-contract price against Xiaomi phones or whatever the hell is being speculated.
 
The 5C is designed to take the low-end spot in Apple's lineup that the 4 currently occupies and that the 4S would hypothetically occupy after the 5S comes out, for the sake of getting every iOS device on a 4-inch screen and a Lightning connector with LTE. It's not designed to compete on off-contract price against Xiaomi phones or whatever the hell is being speculated.

The iPhone 4 has been competing in that off-contract space. That's why it's been supply constrained recently despite being over 2 years old.

I think they will make it to be a bigger deal than just saying "this now occupies the 4S space." That's why there are the colors and all the speculation about a cheap price.
 
The iPhone 4 has been competing in that off-contract space. That's why it's been supply constrained recently despite being over 2 years old.

I think they will make it to be a bigger deal than just saying "this now occupies the 4S space." That's why there are the colors and all the speculation about a cheap price.

It's been competing in the off-contract space to an extent purely because it's the cheapest iPhone off-contract, but certainly they haven't been trying to compete in the $300-or-less price range people keep speculating the 5C will hit, and I don't expect that to change.

The reason for the colors is so that they have something positive to differentiate it from the iPhone 5 instead of just being a shittier model. "Sure, it's an iPhone 5 in a cheaper case, but it comes in ~colors~!".
 
It's been competing in the off-contract space to an extent purely because it's the cheapest iPhone off-contract, but certainly they haven't been trying to compete in the $300-or-less price range people keep speculating the 5C will hit, and I don't expect that to change.

The reason for the colors is so that they have something positive to differentiate it from the iPhone 5 instead of just being a shittier model. "Sure, it's an iPhone 5 in a cheaper case, but it comes in ~colors~!".
I don't think it will compete in the under $300 range, but every analyst from Gruber to Horace Dediu to Benedict Evans is saying it will be lower than the current iPhone 4 price of $450.

Why didn't they differentiate the 3GS and iPhone 4 when they were sold as cheaper models at $450?

Unlike the 3GS and iPhone 4/4S when sold at a lower price, this almost assuredly will have some marketing behind it.
 
Why didn't they differentiate the 3GS and iPhone 4 when they were sold as cheaper models at $450?

Because selling old models as cheaper models was practically an after-thought. They were never trying to push hard into the low-end part of the market, they just figured it's fairly cheap and easy to offer last year's model as a cheap alternative to the new one. Now they've realized that A) lots of people are buying those old phones, B) the iPhone 4S isn't going to be very competitive with $400 Android phones, especially without LTE, C) it would seriously suck for Apple if they kept selling devices with a 3.5" screen for another year (which means having to support that size in iOS for another year) and the 30-pin connector (which means slower adoption of Lightning by both customers and accessory makers). So they've realized it makes a lot of sense to design a phone specifically for that part of the market, and differentiating a lower-end product with color options to make it more appealing is common practice for Apple (see: iPods).
 
Because selling old models as cheaper models was practically an after-thought. They were never trying to push hard into the low-end part of the market, they just figured it's fairly cheap and easy to offer last year's model as a cheap alternative to the new one. Now they've realized that A) lots of people are buying those old phones, B) the iPhone 4S isn't going to be very competitive with $400 Android phones, especially without LTE, C) it would seriously suck for Apple if they kept selling devices with a 3.5" screen for another year (which means having to support that size in iOS for another year) and the 30-pin connector (which means slower adoption of Lightning by both customers and accessory makers). So they've realized it makes a lot of sense to design a phone specifically for that part of the market, and differentiating a lower-end product with color options to make it more appealing is common practice for Apple (see: iPods).

The iPhone 4S is already competitive at $550, they were about 30% of iPhone sales last quarter. LTE is a non-factor in most of the markets Apple sells in. It is still an appealing design. The iPhone 4 with the same design also did well. They make money on 30 pin accessories just as well as Lightning accessories, which is why they still sell iPads, iPods and iPhones with the connector for the past year.

You are arguing out of both sides of your mouth if you think they are making it more appealing to the lower end while doing the same thing they've always been doing.

The US market is already oversaturated and iPhone has a commanding share. This is targeted more towards European and Chinese markets.
 
The iPhone 4S is already competitive at $550, they were about 30% of iPhone sales last quarter. LTE is a non-factor in most of the markets Apple sells in. It is still an appealing design. The iPhone 4 with the same design also did well. They make money on 30 pin accessories just as well as Lightning accessories, which is why they still sell iPads, iPods and iPhones with the connector for the past year.

You are arguing out of both sides of your mouth if you think they are making it more appealing to the lower end while doing the same thing they've always been doing.

The US market is already oversaturated and iPhone has a commanding share. This is targeted more towards European and Chinese markets.

These cheap iPhones look so bad they will not move in the Euro/Chinese markets.

I wish there is a word for "Fisher Price", because calling them "ShanZhai" would be giving them credit.
 
I'm always surprised when people are startled by the idea of apple introducing color to a line of products. It's just always been what they do. It's pretty easy to predict their cycles of design. I have to see these 5c's in person to judge the particular hues of colors. The metallic iPod touches are really nice and from the photos the 5c's look kind of pastel-ey. They probably look better IRL.

Also, is it clear yet whether the front will be white or black? This photo seems to indicate white back/black front which is odd. An all white iPhone would be sexy as hell.
 
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