Tobimacoss
Member
Well, when trying to create a paradigm shift, there's bound to be confusion. Xbox branding sure beats the "ROG Ally Gamepass device"It is a Windows PC device created by a partnership between ASUS and Xbox. It plays the exact same games as any of the non-Xbox branded Windows handheld devices do. The only difference is this one launches into big picture mode which comes to all of the others next year. Nobody says they can't use Xbox branding, that is what partnerships are for. However, it does not make it any less confusing to a lot of people that do not follow this stuff.
MS just wanted something they could use in marketing promos when advertising Gamepass and Xbox ecosystem. Asus loves the free marketing they get, it's a win win.
This is purely a device meant for Gamepass users first and foremost, rest are secondary to that.