When you are booking that hard against your fanbase something is wrong.
WWE does this all of the time. They don't want talent that's organic, they simply want to push who they want and expect the audience to fully buy into it. The problem is, typically for WWE, they've had a very,
very bad trend where their projections never matched with what fans wanted. You can really look at how John Cena turned out, as in any crowd with enthusiastic fans, they now start singing to his song about how much he sucks. They keep pushing him as the underdog when he literally has pushed down the careers of
many up and comers than anyone else on the roster. Rusev is the next guy who looks like a powerhouse, a legit player in the company, who will lose almost all of his momentum to lolCenawins. Look at the Shield members; Romans is the
least ready guy, yet he's the one the company things is the major player. So, they've tried feeding Rollins to Cena for many weeks (who's only really looked good now thanks to Lesnar) and Ambrose has lost matches due to
himself. It's as if they're trying to protect the super strong guy even though the ones not being nearly as protected still look like bigger players. It's baffling to see.
Compare this to New Japan where a lot of the people they end up pushing have talent, and you can get with who's the champ and who's not a lot of the time. When AJ Styles joined the company and won the title in the first match there, it didn't come off as "force feeding" a talent down your throat, as you used a guy who's proven himself to be an incredibly talented performer, who only proved his worth with whatever the company gave him to work with. It's how someone like him, who's supposed to be a heel, gets active "let's go AJ chants" from an audience that
rarely does that. The crowd can get behind the talent because it's organic, they can get with it because it clicks well with the quality of the product and what the fans dig. Get a guy who can do well with what he's given and let that climb him to the moon. Don't force feed and protect your characters and hope that you can push them, rather than allow them to climb of itself.
WWE somehow falls into a "here's what WE want and you BETTER like it" kind of thing, and that's a very poor way to promote a product: you play with the interests of people. It doesn't help that the company is losing money and as of last night, an apparent boatload of Network subscribers when they need that now more than ever. They're so disconnected in doing things organically, and really giving fans what they want. They do their own thing and hope fans enjoy the forced feeding. Last night was proof that will never work, because they accidentally turned their desired big guy into one of the biggest accidental heels in the company. Again.