Ive been thinking a lot about Nintendo and third parties. I was wondering how Nintendo can possibly heal the chasm between them in a way that retains either of their dignities.
But first I think its proper to analyze the situation of years past. The best way I can describe Nintendos relationship with third parties for the majority of the Wiis life is the situation of being in a hawt chicks friend zone. She has all the control in the relationship, and can treat you as she sees fit. People tell you youre lucky to even be talking to her, and if you raise a single objection or move towards a more intimate relationship she freezes you out and cuts you off forever for being too demanding. Similarly with Nintendo, their only third party support for the Wii is mostly that of crappy knockoffs to games that come free with the system. And most of these games are very bad. And most of them sell poorly too. And they cause externalities to legitimate projects by casting doubt on the reputations of both the developers and the Wii. But if Nintendo were to object and say third parties should step up their game and institute quality assurance measures, they would counter-object, pack up and leave, and I daresay not a single media outlet would take Nintendos side in the matter. In fact this is precisely what Nintendo did with WiiWare where they instituted a sales quota as a quality control measure. In exchange for higher revenues and less royalty from Nintendo, your title has to sell 7,000 or some such number.
And only recently weve had two games fail to reach that number, Lilt Line and *ahem* ****** ******, a pair of sub-par games that got the sales that they deserve. Both developers took umbrage in contracts they read completely when they signed and both appealed to the internet for support and criticism of the WiiWare platform that they understood fully when they signed up. Guess whose side most took?
So Nintendo is stuck with no quality assurance program and an avalanche of third party shit justified by Wii Sports being packed in and Wii Play coming with an extra controller.
You can see the effects here:
http://pietriots.com/2010/12/17/the-3rd-party-wall-of-shame/)
Guess who gets blamed for the Wii being a shovelware platform, though?
Whats past is prologue, and without throwing daggers at histories I think its best to concentrate and going forward. But even here presents problems that may prove insurmountable. The main complaints about the Wiis market from third parties typically go like this.
1. There is no existing market for hardcore games (whatever the malleable definition it is this time, but Ill settle for M-rated shooter, first or third, and RPGs)
2. Nintendo does not attempt create a market for hardcore games
3. People only buy Nintendos games
4. The system is not powerful enough
5. The online functionality isnt robust enough
If youre quick you can already see my point coming a mile away. Both #4 and #5 are being dealt with and will probably reach Good Enough levels for most developers and customers, and in an economical fashion. But the first three create a cycle of hell that will require a change in attitude on the third parties parts before anything changes. Consider the following scenarios.
Scenario 1 Nintendo rebuffs on making M-rated third person shooters, leaving the entire market segment to third parties to exploit as they wish. Here the third parties would claim #2 and say there is no market because Nintendo didnt create games in that style.
Scenario 2 Nintendo creates a game like they did with Eternal Darkness on the GC. This game does not do exceptionally well. Instead of seeing Nintendo trying to create a market of M-rated games, they will claim #1 because, Nintendo just proved it, didnt they?
Scenario 3 Nintendo creates a game like Zelda: Twilight Princess. Major success, clearly has created a market for T or M-rated Action Adventure games in epic settings or otherwise. But here third parties switch gears and claim #3, admitting that there is a market
but Nintendos gobbled it up already, the fiends.
Marketing Strategies for increasing the presence of third parties sales are daunting too. If Nintendo has too many of their own titles at launch, they will overshadow third party titles greatly (especially if third parties like UBISoft just flood the place with rushed titles.) If Nintendo elects to hold back on complete titles in order to give third parties a chance, the current reality is that the platform may suffer because third parties still havent stepped their game up. Take the 3DS for example. That is considered a weak launch lineup, and its mostly because theres no mega-hit game yet. As a lesson from that launch, the current top sellers are SSFIV and Layton, two third party games that are highly reviewed and well-constructed. At least the 3DS seems to be off on the right foot, so long as third parties learn that lesson.
For Café, I think the best strategy would be to get current season 360 or PS3 games ported as launch games well as vie for HD Digest collections of the best games from the 360 and PS3. Like a Call of Duty collection or both Mass Effects in one SKU, with all of their DLC included and such along with some extra content. This would show prospective consumers and Nintendo buyers that third parties arent going to try and trick them this time and potentially create a market for such games without Nintendos influence, and it allows developers to toy around with whatever Café is going to offer as well as shore up some easy revenue for completed software.
But the only issue is whether third parties will actually go the other half when dealing with Nintendos attempts to meet them halfway.