Eggo said:
Half the game purchases, I can see. It's called moms during Christmas shopping season. The 39% figure sounds like utter bullshit. Playing Tetris, Bejeweled, or Ms Pac Man once does not make you a gamer.
I think you're talking out of your ass.
Considering the amount of women at both the GDC and E3...
If we switch over to anime instead of games for a moment, as most of my importer friends say, it's women who are the repeat/loyal customers, not men. A big percentage of the women who buy from them because of something they thought was cool usually start ordering from them online or from every show in that area they attend. (That's why one of them doesn't personally want to stock the Yaoi goods, but since that's what most of his customerbase demands...)
I can easily see the #of women gamers being in the mid 20's or low 30's range. 39 is a little high, but a portion of that could be as you said. You just have to step back and notice it... many people don't. I'm sure game store employees have better insight on it.