cormack12
Gold Member
Source(s) https://www.removepaywall.com/searc.../content/307f7a2e-a755-4f6e-badc-9bc119f185df
www.eurogamer.net
Following the investment splurge, Sony’s top executives argue the group needs to be more directly involved in creating content at an earlier stage to get higher returns.
“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” said chief financial officer Hiroki Totoki, who is widely seen as Yoshida’s successor, in a separate interview.
“We’re lacking the early phase (of IP) and that’s an issue for us,” he added, noting Sony has historically been better at finding a global audience for content that have already become popular in their home market.
“One thing that you need is IP, that is step one,” Goyal said. “And if you don’t start creating or buying in those that do, then the risk is someone else will do it. So the risk is not doing anything.”
But Purini estimated the average cost of producing anime had gone up between 40 per cent and 60 per cent over the past few years because of the increasing pricing power of creators in Japan as well as a limited supply of animators.
In response, Crunchyroll, which has 15mn paid subscribers, and Sony are trying to co-produce shows. The companies are also working to train more animators, while making the creative process more efficient using digital tools and new software.
Totoki said Sony also wanted to use its knowhow from its PlayStation Network service including payments, security and data analysis to improve engagement with Crunchyroll subscribers, and expand business opportunity through joint promotions.
“About 30 per cent of PlayStation Network service customers watch anime, but only about 5 per cent have Crunchyroll accounts,” Totoki added.
As Concord flops, Sony exec says company doesn't have enough original IP
PlayStation maker Sony doesn't have enough original franchises which it has "fostered from the beginning", exec says.
www.eurogamer.net
Following the investment splurge, Sony’s top executives argue the group needs to be more directly involved in creating content at an earlier stage to get higher returns.
“Whether it’s for games, films or anime, we don’t have that much IP that we fostered from the beginning,” said chief financial officer Hiroki Totoki, who is widely seen as Yoshida’s successor, in a separate interview.
“We’re lacking the early phase (of IP) and that’s an issue for us,” he added, noting Sony has historically been better at finding a global audience for content that have already become popular in their home market.
“One thing that you need is IP, that is step one,” Goyal said. “And if you don’t start creating or buying in those that do, then the risk is someone else will do it. So the risk is not doing anything.”
But Purini estimated the average cost of producing anime had gone up between 40 per cent and 60 per cent over the past few years because of the increasing pricing power of creators in Japan as well as a limited supply of animators.
In response, Crunchyroll, which has 15mn paid subscribers, and Sony are trying to co-produce shows. The companies are also working to train more animators, while making the creative process more efficient using digital tools and new software.
Totoki said Sony also wanted to use its knowhow from its PlayStation Network service including payments, security and data analysis to improve engagement with Crunchyroll subscribers, and expand business opportunity through joint promotions.
“About 30 per cent of PlayStation Network service customers watch anime, but only about 5 per cent have Crunchyroll accounts,” Totoki added.
