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Sony strategy this E3

mrklaw

MrArseFace
I'm curious how much Sony need to show this year to counter Xbox.

Yes, they follow their own plans / don't get pushed around by anyone yada yada. But MS is clearly a threat and if Sony don't launch until next fall, then thats a whole year given over to MS.

Normally they'd do maybe some video footage and get ready for a big blowout next E3. But can they afford to do so little?

They could show a little, and then some more concrete details / Japanese press launch around US Xbox360 retail date. But by then MS might have lots of preorders.

Or are this years X360 sales just to us crazy nutters, so it doesn't matter in the longer term?


Sorry nintendo fans. Revolution is interesting, but its less critical this time round for Nintendo as they are on another planet / alternative path.
 
All they have to do is show video of GT5 and FFXIII looking a generation ahead of what MS is showing, show some exagerated specs, and they will have all the hype they need to stop one-console-buyers from going the MS route.
 
I expect Sony to push their exclusives and games, announce a price drop on the PS2, etc..
The same things they have done to counter MS every year including last year when MS had Halo 2.
 
Sony has disappointed at E3 for nearly 5 years in a row now. And it hasn't made a lick of difference. "Winning" E3 is vastly overrated, I'd say.
 
all sony has to do is announce it.

I expect:

Ps3, blu-ray support, backwards compatibility w/ 2 generations of games, best hardware on the market.... MS/Nintendo gameover power point. :)
 
border said:
Sony has disappointed at E3 for nearly 5 years in a row now. And it hasn't made a lick of difference. "Winning" E3 is vastly overrated, I'd say.
Agreed. Sony doesnt have to do a damn thing as the work is already done. They could skip E3 entirely and still have people saying "I'll wait for PS3".
 
byproduct said:
All they have to do is show video of GT5 and FFXIII looking a generation ahead of what MS is showing, show some exagerated specs, and they will have all the hype they need to stop one-console-buyers from going the MS route.
Oh, is *that* all they have to do? :lol I'm rooting for solid PS3 hardware as much as the next gamer, but it producing games that look a "generation ahead" of X360 games isn't going to happen.
 
I expect next few years to be quite weird if Sony sticks to 6 year console cycles and MS sticks to 4 year cycles.

Xbox 360 - 2005
PS3 - 2006

Xbox 720 - 2009
PS4 - 2012

Xbox 1080 - 2013
PS5 - 2018

Xbox 1440 - 2017

All this overlapping will make it completely unobvious what generation is what, what is going on with the technology, what generation software is being deployed where. Did anyone thought about this? Seems kinda weird to me.
 
They'll remark they're the market leader with a new power point presentation,for the first time also with handhelds numbers :lol ,and will already label Xbox360 as Xbox 1.5 claiming PS3 is the only real next gen system.Then they'll show a few amazing tech demos with among of them one made by Square and nVidia (they have already worked together for a FF:TSW demo on Geforce cards) with a list of tech specs exeeding people expectations.Then it's time to announce some exclusive deals for PS3 games and the PS2 and PSP lineup.I think they'll do this :D :)
 
I still believe that Sony will not disclose many hard details on the PS3. Previously they've said that they wanted this E3 to be focused on the PSP and the PS2 with the rest of its lineup for software this year looking pretty good.... could that change? Of course... but has any Sony unit been seen by the public for the first time at an E3? I can't remember but I don't think so....
 
kaching said:
Oh, is *that* all they have to do? :lol I'm rooting for solid PS3 hardware as much as the next gamer, but it producing games that look a "generation ahead" of X360 games isn't going to happen.

They might not be able to produce games on the console that look a gen ahead of MS but they can produce videos that "represent" what will be on the console. Really they can show anything they want if it's not playable and say it's PS3. Sony are real good at leading you to believe they are releasing something much greater than what they actually end up with.
 
byproduct said:
All they have to do is show video of GT5 and FFXIII looking a generation ahead of what MS is showing, show some exagerated specs, and they will have all the hype they need to stop one-console-buyers from going the MS route.
ROTF.
 
An article in USA Today has a report issued by Jupiter reports, where the Xbox is expected to be the market leader in 2010. By like 38% to 32% PS3.

Of course, they say that the Xbox currently has 19% market share vs 43% market share for Sony which are numbers I can't get to jive with the installed numbers at any point in this cycle and certainly not with shipped numbers. Maybe they were true for a particular month this year and were generalized.
 
Marconelly said:
I expect next few years to be quite weird if Sony sticks to 6 year console cycles and MS sticks to 4 year cycles.

Xbox 360 - 2005
PS3 - 2006

Xbox 720 - 2009
PS4 - 2012

Xbox 1080 - 2013
PS5 - 2018

Xbox 1440 - 2017

All this overlapping will make it completely unobvious what generation is what, what is going on with the technology, what generation software is being deployed where. Did anyone thought about this? Seems kinda weird to me.

I've thought about it, but what's missing from that equation is this:

- MS is not gonna keep pushing out new Xboxes if every one of them is going to be a loss affair.

- Should MS manage to overthrow Sony, they're not gonna be as desperate to get out new hardware.
 
I remember that time when Sega "won" E3 :lol I think it doesn't matter nearly as much as it once did, since gaming is now more mainstream and not as influenced by the actual "gamers" exclusively.
 
byproduct said:
They might not be able to produce games on the console that look a gen ahead of MS but they can produce videos that "represent" what will be on the console. Really they can show anything they want if it's not playable and say it's PS3. Sony are real good at leading you to believe they are releasing something much greater than what they actually end up with.
The only ones getting led to believe something about Sony hardware greater than reality are the ones not paying attention to details. So far, Sony has yet to produce a tech demo for their hardware that hasn't been running within the limitations of that hardware.
 
it sounds like numbers in the US and not worldwide.
That doesn't sound like US numbers at all. It just makes no sense.

43% for PS2 and 19% for Xbox, would leave 38% share for Nintendo, which is of course not true.
 
Marconelly said:
That doesn't sound like US numbers at all. It just makes no sense.

43% for PS2 and 19% for Xbox, would leave 38% share for Nintendo, which is of course not true.

yer right
 
Ceb said:
I've thought about it, but what's missing from that equation is this:

- MS is not gonna keep pushing out new Xboxes if every one of them is going to be a loss affair.

- Should MS manage to overthrow Sony, they're not gonna be as desperate to get out new hardware.
Bingo. And should the tables turn, it could be Sony going with a 4 year cycle instead. Kinda far fetched tho.
 
whose 2 say they won't compromise n just merge in the future? MS can invade the livingroom inside of sony/playstation hardware.
 
Marconelly said:
I expect next few years to be quite weird if Sony sticks to 6 year console cycles and MS sticks to 4 year cycles.

Xbox 360 - 2005
PS3 - 2006

Xbox 720 - 2009
PS4 - 2012

Xbox 1080 - 2013
PS5 - 2018

Xbox 1440 - 2017

All this overlapping will make it completely unobvious what generation is what, what is going on with the technology, what generation software is being deployed where. Did anyone thought about this? Seems kinda weird to me.

But are MS sticking to a 4 year cycle? This is only their 2nd machine, and Sony's 3rd? Its just as likely that MS want to shortcut Xbox 1 to get a lead on Sony. So they could switch back to 5/6 year cycles for Xbox 2.
 
Doube D said:
whose 2 say they won't compromise n just merge in the future? MS can invade the livingroom inside of sony/playstation hardware.

That's what MS wanted to do when Sony was developing PS2 but they didn't accept to develop a system based on their OS and around DX.
Who knows in the future...if MS continues to struggle and lose money as a console maker they could try to make a serious partnership deal with Sony.
 
SCEA reveals surprise game of the show:
C-12: Final Resistance 2!!!!!omgbbqwtfles
 
Doube D said:
Ye, E3 is basically pointless w/ regard to influencing the global market.

I don't know about that... I'd say it's more a case of a correct assessment rarely being given regarding who have "won" past E3s.

E3 obviously has some significance to the mass-market (at least the ones who browse gaming sites and read gaming magazines). We just have to learn to not analyze the displayed content through a "hardcore" gamer's eyes.
 
Marconelly said:
That doesn't sound like US numbers at all. It just makes no sense.

43% for PS2 and 19% for Xbox, would leave 38% share for Nintendo, which is of course not true.


GBA?
 
It was a smart move forcing MS to show their hand first. Now Sony will be left with the last impression.

They shouldnt show too much though wait until TGS to reveal all so it gives MS little chance to backpedal.
 
Honestly, if MS gets itself into a position of most console sold this coming gen, they won't sit back on their asses until at LEAST 70% of the market is their console.
 
All Sony has to do is show a video with the Grand Theft Auto and Metal Gear Solid 4 logos flashing, then say something like "Join all your old friends, and some new ones........." then flash the names & logos of whatever new surprise games they have in store(Team Ninja?), with some background music, PS3 logo.
 
I'm expecting something of a cross between PS2's first debut and it's first TGS showing - aka non-playable demos, for the most part (maybe one or two at the conference or behind closed doors), but with some actual game announcements. Plus hardware details, but no launch details.
 
evil ways said:
All Sony has to do is show a video with the Grand Theft Auto and Metal Gear Solid 4 logos flashing, then say something like "Join all your old friends, and some new ones........." then flash the names & logos of whatever new surprise games they have in store(Team Ninja?), with some background music, PS3 logo.

Bingo. :)
 
evil ways said:
All Sony has to do is show a video with the Grand Theft Auto and Metal Gear Solid 4 logos flashing, then say something like "Join all your old friends, and some new ones........." then flash the names & logos of whatever new surprise games they have in store(Team Ninja?), with some background music, PS3 logo.

I'm starting to get the sinking feeling that GTA may have already been sold to the highest bidder and that will be announced at E3.

I wonder who had the deepest pockets? [/rhetorical question]
 
MS is not gonna keep pushing out new Xboxes if every one of them is going to be a loss affair.
I think they would actually, MS was never in this as a money making opportunity. And since the Xbox is their most successful foray into the living room all their other efforts like WebTV etc. are going to be integrated into Xbox Live making it even more important.
 
sonycowboy said:
I'm starting to get the sinking feeling that GTA may have already been sold to the highest bidder and that will be announced at E3.

I wonder who had the deepest pockets? [/rhetorical question]

Nah, Rockstar aren't retarded. GTA is a big enough franchise to stand on it's own without whoring itself for a quick exclusive cash in like Resident Evil. Rockstar knows they stand to make a shitload of money from both the Playstation and Xbox fanbase.

Besides, the Houser brothers seem pretty happy and pleased with the sales on Sony's console and don't have a whiny ass bitch vendetta against Sony.
 
If I was MS I would definatly try and get GTA. If not an exclusive deal at least get it to debut on 360.

Really I think the less sony shows the better (not good for fans of course) but from a strategy standpoint, its better to have some mystery going for it. Show some awsome PS2 and PSP games so people have no reason to upgrade. MS is the one that really has to impress, they want people to upgrade this year. Sony still has time to hype people up, they just have to plant the seed that the PS3 is on the horizon.
 
mrklaw said:
Sorry nintendo fans. Revolution is interesting, but its less critical this time round for Nintendo as they are on another planet / alternative path.

I've always wanted to be on another planet...

*goes and plays metroid prime*
 
YellowAce said:
I've always wanted to be on another planet...

*goes and plays metroid prime*

Does nintendo really need to do much? I think they pretty much assume thier fans will buy thier next console. The latest N strategy seems to be to go after 'non-gamers'. Since 'non-gamers' have no idea wtf E3 is, none of them will see the games announced to target them anyway.
 
Flo_Evans said:
Does nintendo really need to do much? I think they pretty much assume thier fans will buy thier next console.

Considering how fast their fanbase is shrinking, they can't rely on Nintendo fans much longer.
 
To tell developers to practice on the 360 and get more adept at programming nextgen software. Then they can move the bulk of the support to Sony's machine once it comes out. It worked with the dreamcast.
 
mrklaw said:
Normally they'd do maybe some video footage and get ready for a big blowout next E3. But can they afford to do so little?

They could show a little, and then some more concrete details / Japanese press launch around US Xbox360 retail date. But by then MS might have lots of preorders.

Or are this years X360 sales just to us crazy nutters, so it doesn't matter in the longer term?

360 is going to sell its first couple of shipments pretty quickly no matter what happens, and those will go mostly to us crazy nutters. E3 doesn't mean much in the long run, so I imagine they'll show some impressive video and maybe talk a little about specs, but hold back some stuff for TGS or a press event near the 360 launch. Why blow your load all at once?

Plus, there is only so much focus to go around. Hype the PS3 too much, it could hurt PS2 sales. Don't spend enough time talking up the PSP, and it could fall further behind the DS.
 
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