Super Duper PSP shortages, Sony shipping less than said??? Also, the coming battle..

J

Jr.

Banned
From lik-sang's news update on PSP:

Shortage and Chaos

While Sony is preparing huge propaganda and advertising campaigns, it is getting clearer and clearer that the available quantity for launch will be ridiculously low. Insiders in Japan confirm that SCEJ pretends that 200.000 units will be ready for launch, with 100.000 more units reaching the market every week afterwards, bringing the aggregate quantity of units sold before end-year to half a million. The very same contacts who passed this claim to us, all told us right after that they were quite skeptical about these numbers. Professional reporters, they have contacted local retailers to check their facts, and the info they get from the streets is quite different. From their rough calculation, it could even very well be that the market will be limited to even less than that. It is all speculations but worse come to worst, the PSP might turn into a very rare piece of jewelry for rich people and lucky Japanese campers only -- at least during the first few months. Lines will definitely start in front of the shops the day before the release, and the most patient and luckiest people will get themselves a precious.
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That doesn't sound to good. maybe they (lik-sang) is just saying this to justify a porice hike!

Advertising Campaign and Propaganda

The buzz has started and Sony is throwing its communication expertise into the battle. Apart from the numerous press releases and interviews about the price point, shortages and alleged explanations for these shortages, the paid advertising campaign has started as well in Tokyo. As with the PlayStation 2 launch, Sony makes sure that the hype is strong enough, despite the shortage. Demand outnumbering demand generates long queues in front of the shops which are quite eye-catchy for the reporters on the ground and leave gamers worldwide with the impression that PSP is too popular and everybody wants it in Japan, when looking at the launch coverage picture. For sure the Nintendo offensive approach with its NDS has forced Sony in making its own strategy more aggressive, using all dirty artifices you are generally more used to witness during presidential campaigns...
A couple of days ago, Sony Computer Entertainment revealed a gigantic replica PSP hanging in the main hall of Tokyo Station, where thousands of commuters will see it as they pass by on their way to the trains each day. You can also find billboards in various Japanese subways featuring final hardware embedded within them. The campaign also includes attractive ladygirls dishing out flyers at relevant subway entrances explaining what the PSP is and what's on the rolling demo. Of course the TV commercials are also going strong at the moment, and we have collected a few links to feeds in download-ready format for you guys:
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psp-ad-japan1.jpg


Sounds like its gonna be a fierce fight, but if Sony can't get more units out it may not matter! Maybe they should have delayed it a little bit!

And a few other tid bits:

On the technical side of things, Sony has announced that the PSP will also be able to go online through mobile phones using IrDA infrared technology, next to the available 802.11b Wireless network. It has also been unveiled by the Japanese giant that its new handheld would be utilizing the XMB user interface already seen in the PSX. MP3 and USB 2.0 are also confirmed to be supported by the system.
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This is gonna be cool (if I get one), sounds like chaos may insue in the land of the rising sun!
 
Demand outnumbering demand generates long queues in front of the shops which are quite eye-catchy for the reporters on the ground and leave gamers worldwide with the impression that PSP is too popular and everybody wants it in Japan
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That was pretty much a given. Sony are masters of building up hype. Now all we need are the reports about PSP being too powerful to export. :D
 
seismologist said:
That was pretty much a given. Sony are masters of building up hype. Now all we need are the reports about PSP being too powerful to export. :D
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Yeah but saddam is in no shape to be using the power of this handheld! I wonder if Al Qaeda has their preorderd???
 
Lines will definitely start in front of the shops the day before the release, and the most patient and luckiest people will get themselves a precious.
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grotes_gollum.lordrings.lg.jpg
 
"Man, if the launch has only like 175,000 units...
...Japan will collapse in on itself!"

The rumours suggest that it's less than 175,000 units, but everyone here is shutting up until they see which of the rumours is true.

1 rumour is fairly nasty
the 2nd rumour is VERY nasty
and the 3rd rumour is that there will be more than 200k units.

.... lol - covering all the possibilities there! ;)

But what do i know? I'm just a bullshit artist anyways.
 
DCharlie said:
"Man, if the launch has only like 175,000 units...
...Japan will collapse in on itself!"

The rumours suggest that it's less than 175,000 units, but everyone here is shutting up until they see which of the rumours is true.

1 rumour is fairly nasty
the 2nd rumour is VERY nasty
and the 3rd rumour is that there will be more than 200k units.

.... lol - covering all the possibilities there! ;)

But what do i know? I'm just a bullshit artist anyways.
Click to expand...

Can you please elaborate on #1 and #2?
 
#1 closer to 150,000
#2 closer to 20,000 due to a late hardware bug

I think #1 is more likely of the two (if any) , as i'm sure scenario #2 would have caused the unit to be totally delayed.
 
DCharlie said:
#1 closer to 150,000
#2 closer to 20,000 due to a late hardware bug

I think #1 is more likely of the two (if any) , as i'm sure scenario #2 would have caused the unit to be totally delayed.
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#2 sounds implausible imo. 20,000? Sony will get bombed and ninjas will attack Ken Kutargai (?)


I do think they will have enough units. Sony = spin meister. limit supply = >demand. I think that's what they're aiming for.
 
It may well be #3 with sony from the begining feeding the idea that they had reservations on the demand for the new device and consistently telling the press that they would only build 200,000 for hype reasons.
 
#2

Would have probably already show up in the hands on reviews from those who got one early through the auction.
 
Demand outnumbering demand generates long queues
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Damn, the demand is bigger than the demand! OMGWTF! Sony hype machine works magic even if there is no supply AT ALL!
 
PS2 launch redux. There were late rumors that they wouldn't ship a million b/c of some late hardware bug, but that was a load of bull. AFAIK, Sony still shipped what they claimed, although they were also counting online sales, which didn't ship out for a week or so. I expect the same here. 200K might well include online orders, which will ship after the fact. I don't think they should have delayed, just prepared more units. No doubt part of this is strategy to create inflated demand, but I think they should do better than this lame 100K per week bullshit. The PS2 stayed sold out in the Japan for months after it was launched, and the same thing happened here. I had to wait until February to get my PS2, and not for lack of effort. New shipments of 30-100 would come in weekly and be gone in an hour b/c soccer moms can smell new electronics coming into a store. :( Get more units out there, I don't enjoy the hype that surrounds these launches. It's really unnecessary IMO. PEACE.
 
TheGreenGiant said:
can someone post the UK/US launch where guys jumped the counter to get a PS2? :)
Click to expand...
Oh, the video that looked like a rave gone bad? :lol That was great, those employees were so in over their heads that day. :lol PEACE.
 
tahrikmili said:
irda is like.. so dead.. Why these things don't ship with bluetooth beats me senseless.

Or.. wait, does PSP have bluetooth?
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No but, well, it's got Wi-Fi Ad Hoc. Do you really need BT if you have Wi-Fi?
 
Bluetooth is only handy for a connection with a cellphone so that you can use the phone to connect to the internet through GPRS, and browse the net on the PSP's screen. Internet through GPRS is painfully slow though, so I can't say I care. I can do the same thing right now with my cell and bluetooth equipped Pocket PC, but I never do.

Good IRDA sensor can be used for a universal remote control though (for TV, DVD player, etc.) - someone only has to make the software.
 
I still think they'll launch with 200k units, but that they'll actually release more than the scheduled 100k per week after. That way they maintain the "demand by limiting product" thing on launch day, but can explain away the more than 100k per week for each ensuing way as being able to somehow crank more out of their factories than expected during a crunch.
 
"Your tag suggests otherwise ;)"

naaa - if they shipped with the hardware bug that was described, they'd get cruxified as it would show up with one particular game very quickly.

I doubt sony would do that (PSX issues were with software :) ) , and if they did have the low PSP production capacity (supposedly significantly below what they are making out - which i *don't* believe) , then they would have definitely delayed. And i'm sure they'd have announced the delay before now, so i don't believe that the info regarding #2 is totally accurate.

It's just a case of when they fixed the bug and what their capacity to create PSPs really is , i guess.

If they can produce 300,000 a month, then they should be able to hit around 150k.
 
"Remember the old shit from "so called" insiders: PSP = 300$$"

as i said, believe what you want.
And actually, i said PSP = 48000 yen , as did several other people.
All originating from multiple well placed "so called insiders"
 
Very convienient that it's Lik-Sang reporting this big news of a shortage, while I haven't seen this reported elsewhere. Likely excuse for why they'll have 2 units for the 300 preorders they took. And to cover their asses when they are asking for ebay type prices.
 
DCharlie said:
"Remember the old shit from "so called" insiders: PSP = 300$$"

as i said, believe what you want.
And actually, i said PSP = 48000 yen , as did several other people.
All originating from multiple well placed "so called insiders"
Click to expand...

You thought the PSP would be 450 dollars? Hahahahahahaa...
 
I think this is more of a marketing strategy than anything.

Creating a shortage like that will create a mini-hysteria of people lining up like crazy trying to get a unit.
 
"You thought the PSP would be 450 dollars? Hahahahahahaa..."

Yes, in terms of relative price, a number of people had heard from very good sources that that would be the price in Japan.

Hell, Chris Deering must have been hearing the same given he put the UK price in the 250 GBP area (around 48,000 yen) ;)

This wasn't something people were pulling out of their ass, this was coming from several reliable sources. Needless to say, it was somewhat naive to think Sony would finally launch at that price given the competition from DS and their drive to take the handheld market, but hey, they shocked a lot of people with the price they decided on.
 
DCharlie said:
"You thought the PSP would be 450 dollars? Hahahahahahaa..."

Yes, in terms of relative price, a number of people had heard from very good sources that that would be the price in Japan.

Hell, Chris Deering must have been hearing the same given he put the UK price in the 250 GBP area (around 48,000 yen) ;)

This wasn't something people were pulling out of their ass, this was coming from several reliable sources. Needless to say, it was somewhat naive to think Sony would finally launch at that price given the competition from DS and their drive to take the handheld market, but hey, they shocked a lot of people with the price they decided on.
Click to expand...

Hey, I just find it funny how so many people lack perspective of the big picture. My prediction for the PSP price was always 199.99.
 
DCharlie said:
If they can produce 300,000 a month, then they should be able to hit around 150k.
Click to expand...

326850.jpeg


"And I think it's gonna be a long, long time 'till touchdown brings me 'round again to find..."
 
If you went by my crazy local game store, than #3 looks more likely as they still have 10 PSP value pack pre-orders left as of last night ^^;
 
Bebpo said:
If you went by my crazy local game store, than #3 looks more likely as they still have 10 PSP value pack pre-orders left as of last night ^^;
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R U serious?!?!? That is great news for us importers, I am very hopefull to get one for Christmas, and my fear is that it will be priced a lot more than what they are currently qouting. We can only hope! :)
 
SCEJ pretends that 200.000 units will be ready for launch, with 100.000 more units reaching the market every week afterwards
Click to expand...


Is that right? 200,000 thousand for launch?.. and a 100,000 each week after?...


THat mean that they only been making em for 2 weeks now?... Talk about a rush job.
 
Everyone with connections in Japan - EVERYONE - thought the price was going to be higher than 200.... or even 300.

Not that she would say otherwise, but the SCEJ marketing lady is interviewed in Dengeki PSP one-off saying something to the effect of she thought Kutaragi went crazy when she heard them discussing 200.

As far as the shortage rumors - I have heard the same things DCharlie has, probably from the same people. Rumor number 1 seems plausible, and downright likely considering amounts people at stores in my area have been quoting me.

The PSP situation has even brought out the 417 scammers. I got this email in regards to an ebay auction.
hello seller compliment of the season to u over there. am rely intrested in
5 of your items base in africa for an urgent purpose. am from uk but
currently am in african for a bussines. so this item is needed for
an urgent purpose
i want u to caculate the shipping fees and the items amount togerther so that
i will have to know the total amount for the shipping fees with the items
amount all togerther on time because there is know mush time to wast we are
urgently in need of the total amount ok so i will be paying u the
amount through
western union auction bid payment . i will want u to ship out thisto our
store address that i have provide for u.kindly ship the item upon an
confirmation reciept approval. if it is ok by u kindly give me your
contact address
bellow are the information that i will need from u.

like YOUR FULL NAME..............
ADDRESS............
CITY......
STATE.....
COUNRTY....
ZIPCODE.....
PHONE.....
TOTAL AMOUNT FOR YOUR ITEM WITH SHIPPING FEES VIA FEDEX EXPRESS SHIPPING SERVICE TOTAL AMOUNT

HERE IS MY STORE SHIPPING FOR U TO CACULATE THE SHIPING COST VIA FEDEX EXPRESS SERVICE WITH ITEMS AMOUNT ALL TOGETHER........................



plz note : do not reply to this mail if u did not accept payment thru via western union auction bidpay of cos this items is urgently needed and we dont want delay on it
regard
Click to expand...

If this thing continues, it might call out for a gay pac man.
 
"As I said before, time for new sources"

I trust my sources.
Things just change.
 
DCharlie said:
"You thought the PSP would be 450 dollars? Hahahahahahaa..."

Yes, in terms of relative price, a number of people had heard from very good sources that that would be the price in Japan.

Hell, Chris Deering must have been hearing the same given he put the UK price in the 250 GBP area (around 48,000 yen) ;)

This wasn't something people were pulling out of their ass, this was coming from several reliable sources. Needless to say, it was somewhat naive to think Sony would finally launch at that price given the competition from DS and their drive to take the handheld market, but hey, they shocked a lot of people with the price they decided on.
Click to expand...

Who expected Sony to sell the PSP's obvious higher manufacturer cost to DS's price point and lose millions when they are clearly being cautious out of concern about it(with the limited amounts of it being shiffed out)?
 
Kuturagi always stated that very few within Sony Japan knew what the PSP price was going to be. Even a couple days before it was unveiled. So I"m not sure how much stock I would put in those sources.
 
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