Ubisoft Carves Out Top Games Unit - Valuation of €4 bln, Tencent to get 25% stake, manages 3 big IPs (Assassin's Creed, Far Cry and Rainbow Six)

Mato

Member
Official press release from Ubisoft

PARIS – March 27, 2025 – Today, Ubisoft announced that it is accelerating its transformation by taking an important step in rapidly evolving its operating model with the creation of a dedicated subsidiary based on its Assassin's Creed®, Far Cry®, and Tom Clancy's Rainbow Six® brands. Following the formal and competitive selection process initiated by the Group earlier this year, Tencent's will invest €1.16bn for a minority stake in the new subsidiary. This new subsidiary will focus on building game ecosystems designed to become truly evergreen and multi-platform. Backed by greater investment and boosted creative capacities, it will drive further increases in quality of narrative solo experiences, expand multiplayer offerings with increased frequency of content release, introduce free-to-play touchpoints, and integrate more social features.

This transaction values the entity at a pre-money Enterprise Value of c.€4bn, implying a FY23-FY25E average sales multiple of around 4x. It highlights the strong value of Ubisoft's IPs, significantly reinforces its balance sheet, and enables the company to continue its efforts to become a more agile organization, unleash the full creative potential of its teams and better align its resources with the constantly evolving expectations of players.

The binding agreement with Tencent follows the formal and competitive process in exploring and assessing different strategic options announced earlier this year. Based on the careful consideration of several expressions of interest received from diverse parties, and its duty to act in the best interests of all Ubisoft stakeholders, the Board of Directors, upon recommendation from the ad hoc Committee, determined that this transaction crystalized the best value for Ubisoft's assets and unanimously approved the proposed transaction on March 27, 2025. The Board of Directors has, upon ad hoc Committee recommendation, appointed Finexsi acting as independent expert in view of the issuance of a fairness opinion.

In parallel to the creation of this new entity, Ubisoft will focus on nurturing the development of iconic franchises including Tom Clancy's Ghost Recon® and The Division®, accelerating the growth of top performing titles and leveraging disruptive technologies on selected new IPs, while continuing to deliver state-of-the-art production game engines and online services. More details on the Group's future operating model will be shared at a later stage.

"Today Ubisoft is opening a new chapter in its history," said, Yves Guillemot, Co-Founder and Chief Executive Officer. "As we accelerate the company's transformation, this is a foundational step in changing Ubisoft's operating model that will enable us to be both agile and ambitious. We are focused on building strong game ecosystems designed to become evergreen, growing high-performing brands and creating new IPs powered by cutting-edge and emerging technologies."

"With the creation of a dedicated subsidiary that will spearhead development for three of our largest franchises and the onboarding of Tencent as a minority investor, we are crystalizing the value of our assets, strengthening our balance sheet, and creating the best conditions for these franchises' long-term growth and success. With its dedicated and autonomous leadership team, it will focus on transforming these three brands into unique ecosystems."


Guillemot concluded, "We are committed to building a sharper, more focused organization-one where talented teams will take our brands to the next level, accelerate the growth of emerging franchises, and lead innovation in next-generation technologies and services, all with the goal of delivering enriching, memorable games that exceed players' expectations, and create superior value for our shareholders and other stakeholders."

Martin Lau, President of Tencent, said "We are excited to extend our longstanding partnership with Ubisoft through this investment, which reflects our continued confidence in Ubisoft's creative vision and exceptional talent to drive sustained success in the industry. We see the immense potential for these franchises to evolve into long-term evergreen game platforms and create engaging new experiences for gamers."

Relationship between the new subsidiary and Ubisoft Entertainment:
o The new subsidiary would include the teams developing the Tom Clancy's Rainbow Six, Assassin's Creed and Far Cry franchises based in Montréal, Quebec, Sherbrooke, Saguenay, Barcelona, and Sofia as well as the back-catalog and any new games currently under development or to be
developed.
o The new subsidiary would be granted by Ubisoft a worldwide, exclusive, irrevocable, perpetual license in respect of the intellectual property and similar proprietary rights owned or licensable by Ubisoft in relation to Tom Clancy's Rainbow Six, Assassin's Creed and Far Cry in exchange for a royalty.

Main terms of the binding agreement with Tencent:
o Tencent would invest in the new subsidiary which is headquartered in France and 100% owned by Ubisoft immediately prior to the transaction. Specifically, at closing of the transaction, Tencent would invest a total amount of EUR1.16bn for an approximate 25% economic interest in the New subsidiary, that will be used to strengthen Ubisoft's balance sheet by significantly reducing its consolidated net debt position, accelerate the Group's transformation, and sustain growth of selected franchises. After closing of the transaction, the new subsidiary would remain exclusively controlled and consolidated by Ubisoft.
o Conditions precedent to the transaction:
− Issuance of a fairness opinion from Finexsi acting as independent expert
− Completion of the carve-out to create the new subsidiary
− Obtention of the necessary regulatory clearances
Ubisoft can unilaterally waive the issuance of the fairness opinion as a condition precedent.
o Completion of the transaction is expected before the end of 2025.
o The new subsidiary would have a dedicated leadership team, supervised by a Board of Directors, focused on enhancing creative vision and streamlining operations, with the authority to make swift, high-impact decisions across development, marketing, and distribution, to ensure these brands continue to evolve, attract new audiences, and deliver groundbreaking gaming experiences for years to come.
o Tencent would benefit from customary minority protection veto rights as well as certain consent rights on the disposals of the important new subsidiary assets
o Other provisions in relation to Tencent's shareholding in the New subsidiary notably include:
o A 5-year lock-up undertaking on New subsidiary shares held by Tencent, unless Ubisoft no longer owns a majority of New subsidiary voting rights and share capital
o Ubisoft may not cease to hold a majority of New subsidiary voting rights and share capital for a 2-year period
o Customary share transfer provisions, including, a right of first refusal to the benefit of Ubisoft, a right of first offer to the benefit of Tencent, tag-along right to the benefit of Tencent, and drag-along right to the benefit of Ubisoft (subject to certain conditions)
o Call option to the benefit of Ubisoft and put option to the benefit of Tencent in the event of certain change of control of Ubisoft approved by its Board of Directors – [Exercise price will be the higher of (i) the fair market value of New subsidiary shares and (ii) the same EBIT multiple as that in the change of control transaction of Ubisoft; it being
specified that for the call option there will be a specific minimum price protection during
the first 4 years following closing of the transaction with Tencent.




That's interesting, right?


Edit - non paywalled:

investing.com
Investing.com -- Ubisoft Entertainment SA (LON:0NVL), the French video game company, announced on Thursday that it is forming a subsidiary with an enterprise value of approximately €4 billion ($4.3 billion). This new entity will include popular game franchises such as Assassin’s Creed, Far Cry, and Tom Clancy’s Rainbow Six.

Chinese multinational conglomerate Tencent Holdings Ltd (HK:0700) (F:NNND). is set to invest €1.16 billion for a 25% stake in this newly formed subsidiary. In exchange for a royalty, the new entity will hold licenses for the intellectual property of the games.

Ubisoft (EPA:UBIP), established by the Guillemot family in France, has been actively seeking new investors for its video game properties. The value of this new unit exceeds the current enterprise value of Ubisoft, indicating a significant milestone for the company.

Ubisoft CEO Yves Guillemot shared his enthusiasm about this development, stating, "Today Ubisoft is opening a new chapter in its history. This is a foundational step in changing Ubisoft’s operating model that will enable us to be both agile and ambitious."

The new subsidiary will not only include the teams working on the mentioned titles but will also manage the back catalog and any forthcoming games under development. This strategic move by Ubisoft and Tencent’s investment marks a significant moment in the gaming industry.
 
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MMaRsu

Gold Member
Its paywalled..

Ubisoft Entertainment SA will carve out a unit including Assassin’s Creed, Far Cry and Tom Clancy’s Rainbow Six into a subsidiary with an enterprise value of about €4 billion ($4.3 billion).
Tencent Holdings Ltd. will invest €1.16 billion to acquire a 25% stake in the new entity, which will have licenses for the intellectual property of the games in exchange for a royalty, the French video game company said in a statement on Thursday.

“Today Ubisoft is opening a new chapter in its history,” said Ubisoft Chief Executive Officer Yves Guillemot. “This is a foundational step in changing Ubisoft’s operating model that will enable us to be both agile and ambitious.”

The subsidiary will include the teams working on the titles and will control the back catalog and any new games under development. The deal is expected to close by the end of 2025.
 

Kacho

Gold Member
F0hIqEyXgAE06mD.jpg
 

Ozriel

M$FT
So Shadows didn't save them. I figured they'd sell off the weaker stuff not their stronger brands.

A 25% stake isn’t a sell off.

Total. Chud. Victory.

Eh? This keeps Ubisoft’s most prized assets afloat. It’s far from the shutdown weirdos wanted.

The subsidiary will include the teams working on the titles and will control the back catalog and any new games under development. The deal is expected to close by the end of 2025.

Yves remains in charge and the teams are still there.
 
A 25% stake isn’t a sell off.



Eh? This keeps Ubisoft’s most prized assets afloat. It’s far from the shutdown weirdos wanted.



Yves remains in charge and the teams are still there.
This is Tencent gaining a huge amount of influence in the company for a crazy low price. Ubisoft desperately needed the cash infusion to keep the lights on from the look of it.
 

Loomy

Thinks Microaggressions are Real
I am failing to understand the impact it will have - apart from the initial cash injection.
What about everyone in main part of the company?

Thousands of jobs just became a lot more expandable. And when they do get around to firing all those people, it will not affect the valuation of the new subsidiary. If anything, it'll increase it.

To be clear, this was the main reason behind all the drum beating from Ubisoft about how supposedly successful AC: Shadows' financial performance has been.
I highly doubt 3 million people playing AC in 1 week had much of an effect on this deal.

Remember when they fought so hard to stave off a take over?
They still own it.
 

CamHostage

Member
Interesting move. I get that they're protecting themselves or doing funny financing by establishing a spin-off that Tencent can buy into without controlling the company.

What I don't get is... what is the rest of Ubisoft without these brands? Just the Frenchy stuff like Just Dance (which has fallen off in recent times) and Rayman (which is sadly MIA for now)? They still seem to have kept the racers (The Crew and Riders Republic) and the licensed games (Avatar and Star Wars) and the strategy games (The Settlers and Anno) plus a number of the GAAS products (For Honor, Trackmania, Skull and Bones, The Division... BTW, seems like Massive is not involved in the Tencent subsidiary,) so there's still stuff. However, most of these remaining titles aren't synonymous with the Ubisoft company and expandible into other mediums the way Assassin's Creed or Far Cry is, so it's a curious risk.
 
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Reizo Ryuu

Gold Member
This seems like a smart business-ey loophole way of keeping the value of the product high, able to accept a large cash infusion without giving up a controlling stake in that product, and being able to restructure the main entity without affecting the valuation on the product.
Think About It GIF by Identity
 

Topher

Identifies as young
Interesting move. I get that they're protecting themselves or doing funny financing by establishing a spin-off that Tencent can buy into without controlling the company.

What I don't get is... what is the rest of Ubisoft without these brands? Just the Frenchy stuff like Just Dance (which has fallen off in recent times) and Rayman (which is sadly MIA for now)? They still seem to have kept the racers (The Crew and Riders Republic) and the licensed games (Avatar and Star Wars) and the strategy games (The Settlers and Anno) plus a number of the GAAS products (For Honor, Trackmania, Skull and Bones, The Division... BTW, seems like Massive is not involved in the Tencent subsidiary,) so there's still stuff. However, most of these remaining titles aren't synonymous with the Ubisoft company and expandible into other mediums the way Assassin's Creed or Far Cry is, so it's a curious risk.

Would not be surprised if a bunch of that IP is sold off and what remains of the "rest of Ubisoft" withers away and dies. I believe I remember reading that due to laws in France, Ubisoft is not allowed to lay off workers without a great deal of difficulty. Someone can correct me if I'm wrong there. If that is the case then wouldn't this be a way to unload the "dead weight" and start fresh?
 

TrebleShot

Member
Soft Takeover.
Eliminates the family owning issue.

Sort of a roundabout way of Tencent owning that part which is the important bit and the other owning the overall company.

Similar thing happened with United And INEOS.
 

Atrus

Gold Member
The Guillemot family owns 14% and Tencent owns 10% before the deal so Tencent would have become the largest shareholder of the company if they didn’t spin it off. This way, Tencent is only the largest shareholder of the spun off IPs, which were what they cared about to begin with.
 
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So Shadows didn't save them. I figured they'd sell off the weaker stuff not their stronger brands.
It's probably their best performing title in a while I would imagine. That being said, they released two games based on huge IPs recently (Star Wars and Avatar) both of which didn't do well at all. You've got to fuck up pretty bad to have a star wars game not do too well I'd assume.
 

Zacfoldor

Member
Donald Trump Lol GIF by Election 2020

Edit:
I told you! I told you not to judge too early.

Just wait for the likely report in a few weeks/months saying how it "underperformed" to confirm this if you don't believe it yet. You are on the stages of grief. When that report drops we shall bump some recent posts and see what people have to say then.

The game sold less than the last one and also costs probably a TON more, look at Spider-Man 2. These woke devs costs have skyrocketed due to wokeness in employment. No way doing worse than the last game surpassed expectations. Still feeling confident fellas?
 
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Kazdane

Member
Looks like they didn't even want to wait to see if Shadows could turn the tide, which looks like a sign things were *very* bad and they just didn't want to take the gamble. The rumors about Tencent's acquisition/partnership started back in... December? So not surprising they've gone ahead, although it's disappointing to see no mention of Splinter Cell, and it'll also be interesting to see how much influence do the Guillemots have on this new unit. I guess it'll be plenty since Tencent is getting just a 25% stake.
 
Hopefully this partnership or deal or whatever the fuck with Tencent probably means that Beyond Good and Evil 2 has a higher chance of being released in the next 40 years. Good deal imo. Yves Guillemot cares.
 

TrebleShot

Member
The CEO brothers would rather go bankrupt than lose control
They have control over Ubisoft, which is the minory shareholder in the new holding which owns the important IP.
They wont have any control over those IP as Tencent is now majority shareholder in the new company.

Way I understand it.
 
They have control over Ubisoft, which is the minory shareholder in the new holding which owns the important IP.
They wont have any control over those IP as Tencent is now majority shareholder in the new company.

Way I understand it.
Tencent owns like 32% of the new carve out, so not control, but far more influence than before.
 

Zones

Member
I highly doubt 3 million people playing AC in 1 week had much of an effect on this deal.
It's not. 4 billion dollar investments are not made over the last 1 month and do not rely on marketing tweets.
This initiative seems to have been agreed on a few months back when there were official discussions of merger and acquisition between Ubisoft and Tencent. Here's an excerpt from October of last year:
According to Bloomberg, the company’s founders, the Guillemot family, have been in talks with strategic partner and fellow Ubisoft shareholder Tencent Holdings Ltd. (700.HK) about options including an acquisition. The report, quoting people with knowledge of the matter, said discussions were still at a preliminary stage. As of the end of April, Tencent held 9.2% of Ubisoft’s net voting rights while Guillemot held approximately 20.5%. Therefore, market regulators would regard the two parties as acting in concert for any buyout bid.

But then it appeared that talks were on hold due to disagreement on the value of the newly formed subsidiary.

jason.jpg



So naturally Ubisoft delayed ACS's release date to release the game in the best possible state and pushed to maximize the game's early financial performance in order to negotiate a better deal and extract more value in their IPs with Tencent, which I believe they were mostly successful on as they have been touting every new milestone that AC: Shadows has reached in a short period of time.
 
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