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Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'

Krathoon

Member
I love this "gimmy yer money" mentality these game companies have these days. They expect you to pay over a $100 for a damn video game!

The movie industry is way less obnoxious, demands less money, and does just fine.
 

Myths

Member
There is when you’re trying to claim that the entirety of a broad demographic ‘people who play games’ happen to have you as their near one to one totem. Sorry bud.

The fact of the matter is that there are millions if not billions of ‘gamers’ all with different beliefs and values and certainly ones that do not believe ‘evil ideologies’ are being pushed. XD
This. It’s god damn annoying and deserves a spiderman.jpeg.
 

Three

Gold Member
Serious question, why would a consumer care if a company fails at all? Happens everyday in the world if you do not produce a product people want.
I'm not sure, it's slightly strange behavior to want something to die when you can just ignore its existence. Unless it's a threat to you, or something you like. For example I can see not wanting microtransaction games in a franchise you like or some business model that is a threat to another one or whatever but wanting a company to die because of a product they made that you don't like, what does that gain you?

Simply not buying the product is always an option. It's like me wishing Apple dies because they made the iphone. I have no interest in their product or their closed off ecosystem but I simply just ignore it. I don't call Apple scum that should die hoping people lose their jobs. If the product doesn't sell and they go bankrupt I would still be completely indifferent, I really wouldn't care, but wanting that to happen is just hatred.

Why would anyone care for the persons feelings at all? I care about his product, not him, his family, or even his dead grandma.

He can have all his feelings all he wants, but when you go against your core base, then you will run into people who will be straight up and say they do not want a company around that does that.
In my job, I’ve been spit on repeatedly, shot at on a daily basis, called a baby killer, had two teeth knocked out by folks who disagreed with me, blown up in a desert far away from home and I just smile and laugh. I volunteered for my job, just as they did.Go to work, make a good product. People will buy it or not and give their company crap or not. This caring about feelings of some corporation and its people is crazy town.
Sure I agree he could do with thicker skin but I'm sure you don't appreciate that hostile behaviour either. Especially if your existence doesn't cause anybody harm. I suspect you're in the armed forces so that's a little different to simply creating a product and trying to sell it and people being hostile towards you. Hating their existence is just weird. I haven't bought many Ubisoft products and I'm not interested in their work but I'd never cheer on them going under.
 
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Not my problems.

And to add in that he's now acted counter to the reason for his job... that's all on him.

I, we, won't take responsibility for his actions.
You don’t have to take responsibility for anything but your own actions, which includes wishing harm and hardship on anyone (if you are).

Is I/we the they/them equivalent for the mob?
 

StreetsofBeige

Gold Member
I'm not sure, it's slightly strange behavior to want something to die when you can just ignore its existence. Unless it's a threat to you, or something you like. For example I can see not wanting microtransaction games in a franchise you like or some business model that is a threat to another one or whatever but wanting a company to die because of a product they made that you don't like, what does that gain you?

Simply not buying the product is always an option. It's like me wishing Apple dies because they made the iphone. I have no interest in their product or their closed off ecosystem but I simply just ignore it. I don't call Apple scum that should die hoping people lose their jobs. If the product doesn't sell and they go bankrupt I would still be completely indifferent, I really wouldn't care, but wanting that to happen is just hatred.


Sure I agree he could do with thicker skin but I'm sure you don't appreciate that hostile behaviour either. Especially if your existence doesn't cause anybody harm. I suspect you're in the armed forces so that's a little different to simply creating a product and trying to sell it and people being hostile towards you. Hating their existence is just weird. I haven't bought many Ubisoft products and I'm not interested in their work but I'd never cheer on them going under.
People who are truly pissed at gaming companies (and not a sideline gamer trolling for laughs) probably come from the fact past products were good and werent political. So when they get offered a new product that they dont like it pisses them off. Gaming is a unique industry because studios typically make one game at a time. So if it stinks, they hope 5 years later the next game improves which might not be true. Other industries, a tried and true product keeps selling, where any offshoot products are also made. And if those stink it's not a big deal because the classic product is still sold and enjoyed. Gaming is also different that you arent going to play the same game forever like buying milk and cheese. So gamers want the new product they like to keep going. Dont rock the boat too much please with the sequel.

Gaming is also different because you get political messages and employees battling them on social media which you dont get in most industries. So not only is the product itself meh, but piled on are employees who badmouth gamers on Twitter.

Even moreso, unless you get lucky with a digital refund, it's an industry where the norm is no refunds (especially discs). So if a product sucks you are stuck with it unless you hurry up and submit a refund request to Steam or MS etc... With other stuff you buy, most things are refundable in 30 days no problem. Believe it or not books are even refundable. As long as you dont crumple the book. You can technically read over a week and return it.

Like any business out there, make a good product at a good price with no BS, politics or employees battling customers and guaranteed the customer complaints will drop like a rock.
 
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Tajaz2426

Psychology PhD from Wikipedia University
I'm not sure, it's slightly strange behavior to want something to die when you can just ignore its existence. Unless it's a threat to you, or something you like. For example I can see not wanting microtransaction games in a franchise you like or some business model that is a threat to another one or whatever but wanting a company to die because of a product they made that you don't like, what does that gain you?

Simply not buying the product is always an option. It's like me wishing Apple dies because they made the iphone. I have no interest in their product or their closed off ecosystem but I simply just ignore it. I don't call Apple scum that should die hoping people lose their jobs. If the product doesn't sell and they go bankrupt I would still be completely indifferent, I really wouldn't care, but wanting that to happen is just hatred.


Sure I agree he could do with thicker skin but I'm sure you don't appreciate that hostile behaviour either. Especially if your existence doesn't cause anybody harm. I suspect you're in the armed forces so that's a little different to simply creating a product and trying to sell it and people being hostile towards you. Hating their existence is just weird. I haven't bought many Ubisoft products and I'm not interested in their work but I'd never cheer on them going under.

I personally just do not care if a company survives at all. People have opinions and with the invention of social media, everyone now has a chance for their opinion to be heard.

There are billions of gamers in the world and each one of them has an opinion, there are going to be people that have opinions that are going to hurt little feelings and it really doesn’t matter. Just a small amount of shitbirds can seem like a lot when there are billions of people in a hobby.

It could be as simple as people are tired of opening up games to see constant store fronts that want to take their money, the crazy developers that believe most people want to be a 500 pound woman that we can be by eating at McDonalds, etc.

Like I said as long as someone isn’t threatening someone with violence, then they can call that person a retard for life and nothing was lost.

I look at game developers the same I look at the guy who made my pants, my underwear, the fruit juice I drink, the toilet paper I use. I do not care about them or who they work for and it is always going to be that way.

He needs some serious thicker skin, stop acting like a swaddled baby, clean his face and make something I want to buy or they do not. Either way, it doesn’t affect me.
 

StreetsofBeige

Gold Member
I personally just do not care if a company survives at all. People have opinions and with the invention of social media, everyone now has a chance for their opinion to be heard.

There are billions of gamers in the world and each one of them has an opinion, there are going to be people that have opinions that are going to hurt little feelings and it really doesn’t matter. Just a small amount of shitbirds can seem like a lot when there are billions of people in a hobby.

It could be as simple as people are tired of opening up games to see constant store fronts that want to take their money, the crazy developers that believe most people want to be a 500 pound woman that we can be by eating at McDonalds, etc.

Like I said as long as someone isn’t threatening someone with violence, then they can call that person a retard for life and nothing was lost.

I look at game developers the same I look at the guy who made my pants, my underwear, the fruit juice I drink, the toilet paper I use. I do not care about them or who they work for and it is always going to be that way.

He needs some serious thicker skin, stop acting like a swaddled baby, clean his face and make something I want to buy or they do not. Either way, it doesn’t affect me.
That UBI guy is on thin ice. Thats why he's pissed. The company is going down the toilet, with a possible last gasp of Chinese Tencent overtaking them.

Since he's got a monetization nickel and dimer job, his revenue metrics will drop like a rock the worse and worse UBI games sell. So it looks bad on him and the company. He wont be able to brag about absolute dollar metrics (dollar growth). When absolute dollars sink into the sand, his best metrics to promote will be % based like mtx revenue per gamer or % of gamers who bought mtx instead of raw dollars like $1,000,000 vs last year at $850,000. He wont have enough pure user base as sales units of stuff like Skull & Bones, Outlaws and very likely AC Shadows are low.
 
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Tams

Member
You don’t have to take responsibility for anything but your own actions, which includes wishing harm and hardship on anyone (if you are).

Is I/we the they/them equivalent for the mob?
Bruh, you're almost as bad as him.

We did literally nothing, yet apparently we bear a share of the responsibility. Fuuuuuuuck oooooofffffff.

People need to grow thicker skins. I don't care about the lives of the people who make most of what I buy and use, and in turn I'm fine with them not caring about my life. Authorities exist to do that caring, and my contribution and responsibility is and ends at voting and paying my taxes.
 
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Mister Wolf

Member
If Ubisoft gotta fall to prove a point, then I say good riddance. These merchants have become too arrogant. They've forgotten that the customer is always right. And what's with all this crying about "wishing"? If we don't buy their products then they fall. That's not a wish, it's an inevitable.
 
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DryvBy

Gold Member
GZDk7tLbYAAnyjh
Tell your company to stop being racist.
 

SmokedMeat

Gamer™
It's actually better to have a good "monetization director" who has experience and know his stuff. Because to make game earn money with a good faith from players is tricky and if it's a some novice random guy who are in charge of financial side you are much more likely to see predatory practices (as they are obvious "easy money" and require knowledge to understand their long-term detrimental impact) or financial failure of a game, both of them are bad.

What makes you think he’s not a novice? Ubi Soft is one of the worst offenders when it comes to monetization. They tried pushing NFTs down our throats too.
 

Wildebeest

Member
I can't tell you how many times I woke up in the morning feeling extreme joy at just being alive because the monetisation director at Ubisoft was so uplifting.
 
Bruh, you're almost as bad as him.

We did literally nothing, yet apparently we bear a share of the responsibility. Fuuuuuuuck oooooofffffff.

People need to grow thicker skins. I don't care about the lives of the people who make most of what I buy and use, and in turn I'm fine with them not caring about my life. Authorities exist to do that caring, and my contribution and responsibility is and ends at voting and paying my taxes.
Not sure what you’re struggling with here - I’m not saying you need to care, I’m saying it’s cunty to wish bad things on people. Just generally.
 
What a piece of shit. You earn peoples money by selling a product they want, if you don’t deliver, you won’t earn their money. The entitlement is insane.

I hope this costs them even more sales, they just deserve to continue to crumble at this point.
 

StreetsofBeige

Gold Member
What a piece of shit. You earn peoples money by selling a product they want, if you don’t deliver, you won’t earn their money. The entitlement is insane.

I hope this costs them even more sales, they just deserve to continue to crumble at this point.
The counter argument to that by the typical video game employee will be like:

"But we poured hearts into it for years working long hours! If it stinks and sells bad, we might lose our jobs. All because you gamers are picky bigots. So can you do us a favour and buy our games?"
 

Felessan

Member
What makes you think he’s not a novice? Ubi Soft is one of the worst offenders when it comes to monetization. They tried pushing NFTs down our throats too.
I am not telling that this particular guy is seasoned professional. If he cry on internet over negatve customer feedback he has some issues.
But telling "this profession should not exist" is wrong. Monetization is an important part of game as it defines how much money game will earn and thus - how much budget will be allocated for game. And higher budget usually means higher quality game. And it's not like monetization is necessary excessively intrusive - deluxe and dlc are part of monetization too. And if deluxe edition/dlc have some good value - people will buy them (even though both are overpriced usually).
 

Stu_Hart

Banned
I don't care about woke, non-woke in this particular case. Going against the people who pay your bills is a dumb mindset. Moreover, when the business success depends a lot on creating a community. Antagonizing and dividing the fandom achieves no good. People are not attacking identified devs, but the company as a whole. This dude entering the chat like an elephant in a convenience store is putting himself in the spotlight just for brownie points. You can't get dumber than that.

When someone treats gamers as "outsiders" it's crystal clear who doesn't belong in the gaming industry.
You care about it a lot which is why you got triggered by my posts to begin with, so don't be ashamed now. You and many others don't like him and ubisoft because of ideologies. Even if they didn't disrespect the gamers by not putting out the statements that put them in bad light, you would have hated on them anyway, so who are you kidding? Oh, and gamers don't pay the bills of some company staff because they don't write their paycheck. Why not say you are giving them benefits and raises too, yeah? Who are you again? You can't be that naïve and self-entitled.
 
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Boss Mog

Member
Keep crying more. It's a naïve and weak statement. The reality is that companies don't cater to gamers. Gamers don't draw the line on how the game is being made. There are many stakeholders influencing company decisions that can make or break a company far worse than some butthurt gamer complaining about ideologies..
I'm stating facts, the only ones butthurt are you and your ilk. If certain games are underperforming or overperforming, it's because gamers are the ones who decide what to spend their money on, period. Investors like Blackrock can push companies to promote the message all they want, but if the companies want to make money they ultimately have to make a product gamers want to buy. If you can't understand that much, then maybe just stick to playing Dustborn.
 

Stu_Hart

Banned
I'm stating facts, the only ones butthurt are you and your ilk. If certain games are underperforming or overperforming, it's because gamers are the ones who decide what to spend their money on, period. Investors like Blackrock can push companies to promote the message all they want, but if the companies want to make money they ultimately have to make a product gamers want to buy. If you can't understand that much, then maybe just stick to playing Dustborn.
Gamers spend money, but they don't decide on the salaries of developers nor do they help developers pay bills like some weirdos have others believe. There is no such thing as only pro-gamer. That's the reality.
 
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Tangerine

Banned
Mentally unstable people + social media is usually a mistake. Oh sorry, 'neuro divergent'.

The game is shit. Take the L.

Scapegoating fuck.
 
Gamers spend money, but they don't decide on the salaries of developers nor do they help developers pay bills like some weirdos have others believe. There is no such thing as only pro-gamer. That's the reality.
Games that lose money doesn't magically pay CEOs their bonuses. As for developers, they will get paid when they make games people want to buy. Economics doesn't care about anything else but supply and demand.
 

SJRB

Gold Member
Ubisoft: "We're gonna delay our game to February so the negative sentiment towards us will blow over and won't harm our game sales as much"
Also Ubisoft, for some reason: "Gamers are non-decent human beings. Also FUCK them for voicing their opinions and not buying our games"


What is this strategy called?
 
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Mister Wolf

Member
Ubisoft: "We're gonna delay our game to February so the negative sentiment towards us will blow over and won't harm our game sales as much"
Also Ubisoft, for some reason: "Gamers are non-decent human beings. Also FUCK them for not buying our games"


What is this strategy called?

37fo00l02o841.webp
 

Stu_Hart

Banned
Games that lose money doesn't magically pay CEOs their bonuses. As for developers, they will get paid when they make games people want to buy. Economics doesn't care about anything else but supply and demand.
Economics is just 1 element. There are also paid royalties from online stores and publishing, stocks, ad revenue, investment, data monetization, etc...
 

Mokus

Member
I assume they are angry about not getting any Christmas bonuses this year and the culprits in their eyes are the gamers.
 

kyussman

Member
Ubisoft are on the way down,this much is obvious at this point.......the beginning of the end was when they declared all their major releases would be open world going forward.....problem was they only had one template for open world games and people got fucking sick of it.Blaming gamers ain't gonna turn things around for them.....should have made more interesting games.
 

fbnaulin

Neo Member
He is right. Now, Ubisoft could analyze games and companies that produce positive interactions, and ask themselves why it's not their case.

They can contribute to a better clime, releasing full, innovative, high quality products, rationally priced, that create value for the costumer free time, and without politics pandering, since there are different users that live according to diverse sets of values, and beliefs, and don't play games to be lectured.
 
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Impotaku

Member
They have 1 job they make a product. If your product is shit an unappealing then people wont buy it the blame is on your own doorstep, it's the same for any industry but it seems movies & games are special in that respect as they seem to really hate their customers with a passion. Do they think that the identity parade buy any games at all to justify the amount of effort they put into pushing this shit?

It really is time for a lot of western devs to close and die out, i don't give a fuck about people losing their jobs maybe don't work for such a shit company in the first place. Thank fuck for indies at least the make western gaming interesting with them and Japan i can easily find amazing stuff to play without all the AAA normie shit that ubi and the others of their ilk shit out to the masses.
 
You care about it a lot which is why you got triggered by my posts to begin with, so don't be ashamed now. You and many others don't like him and ubisoft because of ideologies. Even if they didn't disrespect the gamers by not putting out the statements that put them in bad light, you would have hated on them anyway, so who are you kidding? Oh, and gamers don't pay the bills of some company staff because they don't write their paycheck. Why not say you are giving them benefits and raises too, yeah? Who are you again? You can't be that naïve and self-entitled.


Dude, my last Assassins Creed game was Origins and I have loved Ubisoft this far, what are you even saying?

I stopped liking Ubisoft when they dropped their quality and took copypasta and social media warring as their new brand identity.

I don't know/care how much their staff makes per month, who they are or which are their beliefs. Nothing of that matters if games are good.

Ubisoft is in trouble not because people attack on them on social media, they are in trouble because gamers don't buy their games anymore. I personally have the same little importance as everyone else who was once a customer and now isn't.
 

Stu_Hart

Banned
Dude, my last Assassins Creed game was Origins and I have loved Ubisoft this far, what are you even saying?

I stopped liking Ubisoft when they dropped their quality and took copypasta and social media warring as their new brand identity.

I don't know/care how much their staff makes per month, who they are or which are their beliefs. Nothing of that matters if games are good.

Ubisoft is in trouble not because people attack on them on social media, they are in trouble because gamers don't buy their games anymore. I personally have the same little importance as everyone else who was once a customer and now isn't.
Sure you don't care when you were the one who brought up going against gamers paying their bills after getting triggered. Gamers don't dictate salaries, first of all. Secondly, are they really gamers or are they fake fans who only care about cultural wars?
 

BigBeauford

Member
Look there boys, you see that man crying? That's the Ubisoft Monetization Director. He was well on his way to buying a gold plated shark tank bar until you bigots didn't buy his game.
 

Zacfoldor

Member
Maybe the people they are catering to can defend them.

Let me give them some advice. Start catering to us or we'll find someone who will.

Not catering to us? This is where he said the quiet part out loud. Who are they catering to exactly?

Honestly, this is the last straw. No more ubisoft games for me, ever.
 
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I'm not sure, it's slightly strange behavior to want something to die when you can just ignore its existence. Unless it's a threat to you, or something you like. For example I can see not wanting microtransaction games in a franchise you like or some business model that is a threat to another one or whatever but wanting a company to die because of a product they made that you don't like, what does that gain you?

Simply not buying the product is always an option. It's like me wishing Apple dies because they made the iphone. I have no interest in their product or their closed off ecosystem but I simply just ignore it. I don't call Apple scum that should die hoping people lose their jobs. If the product doesn't sell and they go bankrupt I would still be completely indifferent, I really wouldn't care, but wanting that to happen is just hatred.


Sure I agree he could do with thicker skin but I'm sure you don't appreciate that hostile behaviour either. Especially if your existence doesn't cause anybody harm. I suspect you're in the armed forces so that's a little different to simply creating a product and trying to sell it and people being hostile towards you. Hating their existence is just weird. I haven't bought many Ubisoft products and I'm not interested in their work but I'd never cheer on them going under.
Are you saying that because people feel differently than you do their feelings are "wrong" and they ought not to have them? So now you feel it necessary to not leave them alone to feel the way they do, instead you need to correct them, thus wipe those types of feeling out of existence, and in effect you are doing exactly what you scold them for.

As a sports fan, I mostly root for the teams that I like, but I also know other fans seems much more passionate about rooting for the teams they hate to lose. Both are equally valid forms of fandom expression.
 
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