Ubisoft stock is tanking hard after disastrous earning report
- Thread starter Kotaro
- Start date
Astray
Member
Expectations are made vs forecasts and forecasts are always wrong by definition.
Also we dont know the exact figure for the game's budget.
Ubisoft's problem is it doesn't have more games that are performing like Shadows.
In this industry, hits continue to sell years after release, but flops don't. Ubisoft have had too many flops, ironically enough some of them were actually really good (POP: The Lost Crown was fantastic).
StreetsofBeige
Member
Hahaha. Well, that websites numbers might be off a bit but will be directionally true. If UBI said exceeded 3M gamers played, that's not 3M+ bought. So less than 3M sold sounds about right no matter how accurate that is and how it's split by platform.
Lets face it. If UBI said "exceeded 3M players", it sure doesn't mean 5M or 10M copies sold.
Lets face it. If UBI said "exceeded 3M players", it sure doesn't mean 5M or 10M copies sold.
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kevboard
Member
meanwhile. Valhalla sold like 20 million
which is insane given how awful that game was.
StreetsofBeige
Member
Crazy funny.Chuds vs woke AAA games
Meathead Space Marines 2 sales hit 4.5M last October 2024. Probably way past 5M by now. That's possibly more than all the other games in your pic combined. And if not, probably pretty close. A SP shooter with no traditional MP modes and not even hyped up much performed way better than expectations than any of those big budget wokey games.
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Walliwallipaloo
Member
Ubisoft has been a blight on the industry for years. God, they're the biggest reason E3 was such a cringe-fest.
Kill them. And don't even bother playing the "oh God oh man oh GOD" bit. Just kill them. (disclaimer: I'm doing a meme, not making an actual death threat)
Kill them. And don't even bother playing the "oh God oh man oh GOD" bit. Just kill them. (disclaimer: I'm doing a meme, not making an actual death threat)
NuclearDiarrhea
Member
Yves has found a way to save his company. No need to worry anymore.
StreetsofBeige
Member
UBI got blessed releasing that game as a multiplat cross gen game. Since it was one of the next gen showcase games at launch, tons of people naturally bought it on hype.
Keep it in the family folks.
As my bro always told us when it comes to buying stocks, always watch out for any company owned and run by family members. Always a lot of sketchy shit that goes on.
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kevboard
Member
yurinka
Member
They are reorganizing/'rethinking' the company, but focusing instead on what it works best for them:
- Until now they have been -with Sony- the AAA publisher that invested in more new IPs. They will now focus more in existing, top performing IP so will waste less money on (mostly new) IPs that thank.
- They make most of their money with single player open world AAA games and live service games (including mobile), so will focus there instead of in -something that generates less way money for them- AA.
- Comparing to companies with similar outpout and revenue generated, they are -and specially were- a bloated company in terms of manpower. So are reducing cutting costs (down from 20K+ to 18K so far) but without huge layoffs, instead not renewing some temporary workers, incentivated early retirements, incentivating/helping to find a new company to some people who are ok to move, relocating existing staff instead of hiring new one for new positions needed, reducing the amount of games being developed at the same time by cancelling some games and greenlighting less, etc.
- As company the main issue by far they had in terms of finances (other than the lack of big releases due to delays and cancellations) was the big debt. Once this Tencent investment in the new Ubisoft subsidiary gets completed by the end of this year, they debt will be almost zero.
Loomy
Thinks Microaggressions are Real
This right here is what the fuck is wrong with Ubisoft. The Guillemots have proven that they are incapable of effectively managing this company.
Look at this shit
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Plague Doctor
Member
You love to see it. Talent will always shine and no amount of spin can polish a turd.
They should have nutured and invested in their veteran devs, followed their instincts for new games (Edit: Within reason). Expedition 33 could have been their new IP but Ubisoft are dumb fucks.
But nah.... in the late 2010s, big studios and pubs collectively got retarded for x, y, and z reasons and doubled down on money making schemes and chased out the talent.
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Kotaro
Member
I think one of the reason Tencent interested in partial ownership of the AC franchise is because the next AC game will be set in China. Seeing how Chinese theme game is huge after Wukong, they're betting that AC China will be huge also. They probably will be the publisher/distributor of the game in China and take bigger profit share from China sale
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Hawk The Slayer
Member
Chud Reaper is OP lolChuds vs woke AAA games
Although I do hope Intergalatic turns out great just cause it has a big focus on the 80s assuming it even does the whole 80s vibe well. It's also the only reason why I don't like any Ubisoft game ever besides Far Cry Blood Dragon cause it was a game focus on the 80s theme.
Last news from Space Marine 2 was over 6 million copies sold a few months ago and that they put out a video announcement that Space Marine 3 is being working on now.
Raven117
Member
Where are all those defenders who said that somehow AC Shadows was selling great? That there were no problems? Ubisoft saved. (and of course, the design choices of AC Shadows had nothing to do with sales figures).
Where are they?
Or are they going to slink back in to some hole and defend the next piece of garbage that they believe is a part of a broader culture war?
Where are they?
Or are they going to slink back in to some hole and defend the next piece of garbage that they believe is a part of a broader culture war?
Raven117
Member
Meh, it was basically a launch title. People were thirsty.
Raven117
Member
Shows just how truly UbiSoft management has lost its way. I know its a publicly traded company and all, so they have to show "Mah Growth" but they literally had the Sandfall developers walking around their halls who proved to be immensely talented, and they squandered that talent.
StreetsofBeige
Member
Pretty much ya.
I think they got the most employees out of all gaming companies out there. Nintendo as an entire company has less than 8,000 employees.
Problem is since they've grown so big, they got to churn out tons of games with endless mtx. For every AC or Farcry, they probably got a bunch of second rate games or ones nobody ever heard of like that rollerblade game and some offshoot PC shooters that came and went nobody even heard of. So they got teams of people on the payroll making games destined to die right away. They also got a huge skew to making shooters, so IMO it's overkill.
Sounds like the Guillemot family are like the old Twitter CEO. They don't have the heart to fire tons of people. They'd rather keep as many people onboard and straddle the fence of corporate doom than trim the fat and make the most out of key products that move the needle.
They got so many big name IPs that sell great have have legacy. They just got to make them solid and dont make them wokish where people cringe and make fun sinking sales and spoiling the IP. But like a lot of stubborn media companies (TV and movies too), once you go DEI-ish it's hard to turn back because if they do all the DEI supporters (gamers and media) will denounce it as backtracking to chuddish gaming. But it can be done. Just got to have balls to do it. There's been many companies that publicly stated they are renouncing DEI policies. It's not like their sales suddenly went down to zero.
yazenov
Member
Ubisoft kept their mouths shut after the 3 million players ( not unit sold) announcement, so that's all you need to know how fucked are they. I'm just waiting for the layoffs announcement.
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yurinka
Member
The official AC Shadows related source data shared in their conference call is:
- For the 4th consecutive year, both Rainbow Six and Assassins Creed had around 30M active unique players in the fiscal year. Far Cry around 20M. The rest of the brands combined >100M active players
- AC Shadows had the 2nd best day one revenue for any AC game (1st is Valhalla)
- AC Shadows had the best day one performance in PSN digital store for any Ubisoft game
- AC Shadows rated a 91% user score in 'first party stores'
So don't expect any big layoff announcement. They plan to continue reducing costs slowly without big layoffs, but instead with stuff like case by case scenarios with intentives for early retirement, some temporary workers not renewed, or to move elsewhere helping find new companies if desired, less games developed at the same time (a few cancelled, less greenlighted) etc.
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xrnzaaas
Member
They are all pretty much useless statistics created to make things look better than they are. Who cares how many people are currently playing all of the AC games combined? Especially if they're older games and their monetization is probably very weak right now.
Or is day1 revenue really that crucial? How about the first month?
Kotaro
Member
You can keep all that garbage, just tell us how many it has sold
geary
Member
Those would be the stalkeholders since it was presented in the stakholders meeting.
mayham2199
Member
So the source of the data if from the r/fuckubisoft subreddit, with 'sales data' gleaned from estimates from Alinea Analytics, whose reliability we cannot attest to?
Meanwhile the Ubisoft stock drop comes mainly from the steep losses from the likes of xDefiant, Star Wars Outlaws and the shareholder response to the deal with Tencent?
Misleading information and unmitigated BS, driven by rabid hate. Incredible
Was wondering how far I would have to get before someone with some sense came into the thread.
kruis
Exposing the sinister cartel of retailers who allow companies to pay for advertising space.
Who knows. But if the situation was really dire we'd hear news of more mass layoffs and game cancellations. Ubisoft certainly wouldn't announce that'll be postponing game releases so their devs have more time to polish 'em.
yurinka
Member
you can fuck off.
I quoted what Ubisoft shared in this eaanings announcement report specifically about the game, which is what they were talking about. I didn't mention the sales units because they didn't share them.
yurinka
Member
No, they aren't. They prove it had a super strong release.
Regarding the company as a whole, shows they stabilitzed it and that with the investment they'll get rid of the debt (which was the main issue they had in terms of finantials, outside the temporary things of games getting delayed or cancelled).
Shareholders, who are the target of these presentations. Not random haters and trolls from gaming forums.
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GHG
Member
Are these what we call "real metrics" these days?
Plague Doctor
Member
They'll give every piece of data except how well it sold
Curious about that... considering how quickly they and other AAA runs as fast as they can to post that stat when it's good.
Lions Gate
Member
Chuds vs woke AAA games
yurinka
Member
It's the official data shared by the company to their shareholders. So real one.
And yes, in a report about their fiscal year to mention how many active players had the IP is a metric.
Highlighting it had the 2nd best release day in the franchise in terms of revenue, when the franchise has games that sold over 15M copies is a great metric.
Same goes announcing that the game had the best release day that any game of the company ever had in the store where the company sells the most. Knowing the company had many super successful game, that's great news.
When a company recaps their data for the shareholders they choose the ones that sound better for that period to highlight that the company, this or that IP or this or that game did a great job here or there.
And then they list all the financial data they are legally forced to show to their shareholders, plus a few extra bits more.
Kadve
Member
But what about the GOAT?meanwhile. Valhalla sold like 20 million
Slightly over a million actually
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StreetsofBeige
Member
Exactly.
UBI talking about early sales means nothing. That would be like a baseball team saying they sold out the stadium of 50,000 seats on opening weekend. Sounds great if you only look at the first 3 games of the season.
But they dont tell you that ticket sales drop to 20,000 rest of the year.
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Gaiff
SBI’s Resident Gaslighter
They'll give every piece of data except how well it sold
Doesn't seem like they gave the sales numbers for Valhalla either. All I could find was it did $1B in revenues, so presumably over 20M copies sold, but it doesn't seem like Ubisoft ever published official numbers.
Strategize
Member
Nice source lmao. I'm sure a subreddit named "fuckubisoft" are interested in objective analysis.
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Denton
Member
Did they happen to mention what were those specific positive sales numbers, or did they intentionally keep their investors in the dark with vague nonsense about players and engagement?
Gaiff
SBI’s Resident Gaslighter
They didn't reveal Valhalla's sales numbers either, so why would you expect them to reveal the ones for Shadows? Seems Ubisoft is on the same engagement bullshit as Microsoft and hard sales data is rare coming from them.
yazenov
Member
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Last Hearth
Member
I have an idea, make the protagonist a black martial artist, it will sell bonkers in China.
Idleyes
Gold Member
Bruh, that reminds me. I beat the game around 2AM after grinding all Saturday to finish it. Credits start rolling, and I knock out on the couch. I wake up thinking, 'Damn, must've dozed off for like a minute.' Nope. I go to the kitchen for a shot of whiskey, glance at the microwave, and it's been a full hour. I was bugging out. Like, why are the credits still rolling?! I start checking every clock in the house, my phone, my iPad, the oven, my watch, the TV, my PC, just spiraling. Ended up calling my mom at 3:15AM, (because I trust her more than my wife) like 'Yo, what time is it ma?' She said 'It's 3 O' Bumboclot in the MORNING!' She wasn't happy. I then searched google about the credits and found a reddit post about it. Laughed my ass back to sleep.
Note: Typo, not full two full hours! Mean't a full hour.
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Walliwallipaloo
Member
Biased it may be, but the sentiment is no less valid for it.
No moar grace - it's OVAH