I would assume that we won't see another 30% or whatever it was failure rate of 360(How many yrs?) this time around.
That's a safe bet, and another advantage of being a "cable box" that core gamers can't see right now through the rage goggles. Cable/Sat providers don't like failure rates/downtime/service calls. If this whole thing about positioning the box for this purpose is true, this thing will be rock-solid.
Personally, the more I think about this strategy, the more I like it for Microsoft's goals.
yea and console sales tend to grow exponentially. if they get this off right and early, it could be devastating.
I wouldn't call it "devastating." But I would say if they can pull it off, it makes Apple or Google entering the fight for the living room a helluva lot more difficult.
With this, Microsoft is basically building hard fortifications to protect the territory they worked hard to claim in the living room. It took two generations of XBox and billions of dollars to get them established--they can't let Google or Apple waltz in and take it now.
Critics, on the other hand, would say hard fortifications don't work against a mobile (pun totally intended and apropos) enemy...so we'll see who is right.
But then it requires MS to basically turn themselves into a set-top box company in order to sell services in which case they're competing against the likes of the netflixes of the world and the main cable service providers, which still does not address their OS market dilemma aka "nobody is running for sheriff in their town but somebody else already started a new town and basically everybody is leaving and joining the new town".
But it tries to, and that's better than doing too little and seeing it all fade away. They tried that with mobile, and they fucked themselves.
The goal of Xbox has always been to ensure that Microsoft's products, software, and services have a place in the home/living room. That's what XBox has always been about--games were just the optimal entry point to get them a spot next to the TV. That's what this "move to the middle" of the living room is all about.
That's not to say they don't care about games, or quality games. They know they will flounder if they don't deliver the goods to the gaming fans. As long as there's big money to be made and big traction to be gained, MS will be all over it. So I don't worry about that as much as some here do.
While they'd be foolish to say so publicly, I sincerely think they are hoping for some sort of reverse "Halo Effect" where people will buy mobile devices to integrate with their home Xbox and Windows computers. I'm pretty skeptical about that idea, honestly, but who knows how they'll put it all together with all the services they can offer? MS can see how iTunes/iTunes App Store works for Apple to hook people into the iOS/OS X ecosystem. I think that's what they want here.