sonycowboy
Member
http://www.gamesindustry.biz/press_release.php?aid=5728
It seems like Wal-Mart continues to get bigger and Best Buy has had tremendous growth. I'd bet TRU is in like 7th place at this point.
Market Share 2002
-------------------------------
Rank Video Game Retailer
1 Wal-Mart 21%
2 Best Buy 16%
3 Toys 'R' Us 11%
4 Electronics Boutique 11%
5 GameStop 11%
6 Target 8% 6
7 Circuit City 5%
8 Kmart 3%
9 KB Toys 2%
Others 12%
It seems like Wal-Mart continues to get bigger and Best Buy has had tremendous growth. I'd bet TRU is in like 7th place at this point.
Market Share 2002
-------------------------------
Rank Video Game Retailer
1 Wal-Mart 21%
2 Best Buy 16%
3 Toys 'R' Us 11%
4 Electronics Boutique 11%
5 GameStop 11%
6 Target 8% 6
7 Circuit City 5%
8 Kmart 3%
9 KB Toys 2%
Others 12%
Wal-Mart & Best Buy Cited by Market Research Study as Top Retailers for Video Games
Games Press 08:45 01/12/2004
(Somerset, NJ, November 30, 2004) Results from Phoenix Marketing International's Consumer Buying Intentions Survey conclude that Wal-Mart and Best Buy are the preferred retailers when it comes to electronic gaming purchases this holiday season. More than half of the respondents surveyed in the market research study indicate that Wal-Mart is number one with Best Buy coming in second. More than a 15 percentage point spread separates Best Buy from their nearest competitor.
This research study discovered that females are more likely than males to purchase games at mega stores such as Wal-Mart and Target, while males prefer electronic stores and online shopping. "Specialty stores such as Electronics Boutique or GameStop are preferred by younger gamers" stated David Pluchino, Senior Research Manager at Phoenix Marketing International.
"Owners of the more youth oriented Nintendo GameCube, prefer to buy games and accessories at toy stores such as Toys R Us and KB Toys, while owners of the more advanced Microsoft Xbox are significantly more likely to purchase their games at electronic stores such as Best Buy and Circuit City" added Pluchino.