For the fun, let's discuss new Sega consoles during the 9th, 10th, 11th generations and more
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9th and 10th generations:
Sega would do OK, they have no debt anymore, are not making crazy decisions, they have solid, bankable western Studios, they have Atlus, they have the strong PC and mobile revenues. They wouldn't be leaders but wouldn't do a stupid arm race with Sony and Microsoft.
It would be a safe and square machine, strategy, library helped bu external revenues like PC, mobile.
What about 2030 Sega ?
I think they'll make crazy amount of money and become stronger than ever.
SONIC > Even the half baked Frontiers sold at 2,5 million units in 1 month...(7-10 millions in 2025 ?)
There are now Sonic movies every 2 years, TV shows from Netflix, Paramount, almost 2 billion downloads. Each of them boosting the Sonic games's sales.
Sega will make a crazy amount of money with Sonic.
Creative Assembly/Sport Interactive
Total War Warhammer and Football manager latest episodes could both pass 10 million units before 2026-27.
Sega West is growing at a steady path.
Arcade center crysis
It's over for Sega. They struggled for years but they almost sold everything. It's sad but no more countdown upon their heads and debts.
Atlus
People didn't really notice but it will become HUGE. Persona was doing well on Playstation (3 million units for Persona 5)
Now it's just became multi : 8 million units with the spin offs, 6 million only with Persona 5 +Royal. It will easily pass 10 million units in two years, maybe 15 with the spin off.
Quick comparison: Final fantasy 15 sold 10 million units and could finish at 13-15 millions.
Persona 5 is now at the DQXI level... Not final fantasy but not that far.(Persona 5 became multi at the end of 2022...Final Fantasy is multi since FF13)
Plus... RE Fantasy could have a boulevard because FFXVI is a PS5 exclusive which means RE Fantasy and the next Persona could spread as a virus on Switch, Xbox, PC if Atlus confirms its multi strategy.
With the growing Asian and South American markets(long Sega history), Sega of Japan games(strong nippon touch like Yakuza games) will be more and more popular.
With such, solid studios and growing brands, a Sega machine after 2030 could perform well.
Sega 2035-40
Same theory but we can add the fusion possibility. Bandai Namco is now out of reach for Sega, Koei Tecmo a little weak, Sega- Capcom could be a dream new company, a monster and of course a console from them would be an over popular beast filled with legendary IPs.