Just been reading the beyond3d forums where everyone is going gaga over nvidia teaming up with Sony. Seems the consensus there is cell tech + nvidia gpu (possibly cell based as well) + Sony marketing = big advantage Playstation. Without the perceived hardware edge this time but with their vast amount of money reserves couldn't Microsoft just try to price Sony out of the market. With so much at stake next-gen (the fight for the living room) will they be willing to hemorrhage money for however long it takes to win this war.