This thread, yikes.
The fact that it will run 30ish fps on recommended hardware is a good thing. I expect the game on Ultra to be a visual treat and to be something that is unlikely to be run at 60fps on the newest single card solutions (970/980 and 290x). It means they are pushing the envelope graphically.
If you remember, Witcher 2 was near impossible to max with uber sampling at near 60fps when it released. My GTX 670 still cant get 60fps with uber sampling on, its a beast.
Its similar to Crysis. When that released, there wasn't a consumer system out there that could handle it at max settings. Took a year or two for that to happen. I think this is what you want developers to be shooting for on PC, a game that can't be maxed with current hardware because its so graphically impressive (not because its poorly optimized like Watch_Dogs or the like).