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[Bernoulli]

The launch of Starfield and a new version of the Xbox Series S significantly boosted sales of Microsoft consoles.

GfK data reveals that Xbox Series S and X sales jumped 76% week-on-week for the seven days ending September 2nd.

GfK games boss Dorian Bloch says that the week is the biggest this year (so far) for Xbox Series S and X hardware sales in the UK. Meanwhile, the week ending September 9th is currently the second best week.

This was partially due to the launch of the new Xbox Series S 1TB edition, which accounted for 24% of all Xbox consoles sold during that week. The new version of Xbox Series S is roughly £50 more expensive than the standard Series S model.

But the jump in Xbox console sales was also due to the launch of Starfield. The Bethesda game officially launched on September 6th, but it was available on September 1st to those who were willing to pay for the Premium Edition. As a result, the standard Xbox Series X console posted a 46% increase in sales for the week ending September 2nd in the UK.

"It is currently the best week this year for Series X," Bloch says. "And the following week [ending September 9th] is the fourth best for X. In-between is week one and week six, which were early year blips."

Bloch says that the Xbox consoles overall had a decent showing for the week ending September 9th, with the new Series S 1TB model accounting for 20% of sales.

It follows a slow year for Xbox hardware sales, which up until the end of August was down nearly 23% year-to-date in the UK.

Xbox Series S and X UK sales jumped 76% on Starfield launch

The launch of Starfield and a new version of the Xbox Series S significantly boosted sales of Microsoft consoles.

www.gamesindustry.biz

 

[Cyberpunkd]

What's the return window on electronics in the UK, 30 days?

 

[Bernoulli]

What's the return window on electronics in the UK, 30 days?

no returns if it's in a store

 

[veterangamerUK]

What's the return window on electronics in the UK, 30 days?

That's the best you could do?

 

[Three]

no returns if it's in a store

It's 14 days usually in a store.

 

[veterangamerUK]

no returns if it's in a store

Non store too once used unless faulty

 

[winjer]

That is a nice result.
For all it's flaws, Starfield seems to have managed to fulfil it's goal of being a system seller.

 

[veterangamerUK]

It's 14 days usually in a store.

Not unless faulty

 

[{insert code here}]

Seems kinda low. If they got 3x'd by PS5 in August, a 76% increase hardly closes the gap.

 

[Bernoulli]

It's 14 days usually in a store.

UK only?

most stores in EU don't allow returns unless it doesn't work or can ask for a return fee

online you have 30 days

 

[Bojanglez]

no returns if it's in a store

It's 14 days usually in a store.

Non store too once used unless faulty

Yeah for non-faulty goods bought in store there is no legal obligation. Some stores can offer their own policies if they wish and have to then stick to them if they do.

Bizarre that it was the first question in this thread though

 

[DenchDeckard]

Look Microsoft. Games sell systems.

Let's get some more coming out consistently now please. Announce some shit for 1h 2024 asap.

 

[Cyberpunkd]

That's the best you could do?

UK only?

most stores in EU don't allow returns unless it doesn't work or can ask for a return fee

online you have 30 days

Which is why almost everyone always buys on Amazon.

 

[Bernoulli]

back to the news XSX and PS5 are pretty close in the UK 60/40 or more so with this XSX can sell more than PS5 for this month

 

[Three]

UK only?

most stores in EU don't allow returns unless it doesn't work or can ask for a return fee

online you have 30 days

Distance selling in the UK is 14 days but most reputable stores match this in stores too.

Accepting returns and giving refunds: the law

When you do and do not have to offer a refund, repair or replacement, unconditional refunds for online purchases, and penalties for deceiving customers

www.gov.uk

 

[Heisenberg007]

Week-on-week?

 

[Cyberpunkd]

Week-on-week?

 

[Thyuda]

Well...

 

[Elysium44]

back to the news XSX and PS5 are pretty close in the UK 60/40 or more so with this XSX can sell more than PS5 for this month

I doubt it, and Amazon's current best seller figures still show PS5 way ahead of the more expensive XSX. Jumping 76% sounds good until you remember it's from a low base.

 

[Black_Stride]

Phil you see.....release great games and people will buy the consoles.

P.S
I know what he was getting at.
Releasing great games wont make the Xbox Series the best selling console......but id argue a generation of great games could turn things around where the deficit to Sony isnt so bad........Nintendo is long gone though.

What's the return window on electronics in the UK, 30 days?

 

[jm89]

back to the news XSX and PS5 are pretty close in the UK 60/40 or more so with this XSX can sell more than PS5 for this month

It will probably be a bit more closer this month between ps5 and xsx/s. Ps5 did still have the massive discount active all they way too september 7th and spiderman 2 bundle launched. Also we still have no idea if the new revision will launch this month.

Week ending september 2nd was the best week of the year, that week would have included some days from august, so those may have already been included in august sales report.

But i'm not sure about that as i don't know what the cut off period is for the august sales report. Do they include the entire month? Or is it like NPD where they have a cutoff somewhere which doesn't always include the entire month?

 

[veterangamerUK]

P

Yeah for non-faulty goods bought in store there is no legal obligation. Some stores can offer their own policies if they wish and have to then stick to them if they do.

Bizarre that it was the first question in this thread though

it was someone's poor attempt at humour

 

[Mownoc]

So looking at the Series X only to take the new S model out of the equation Starfield managed to boost Xbox sales by 46% in it's launch week... That's not a lot considering how badly Xbox has been selling in the UK this year. 23% Down on 2022 for the year so far.

If it maintains this boost that would change things but I imagine it'll drop back down.

 

[DenchDeckard]

Let's see how September is looking vs 2022 yoy. Maybe it sends a message to Microsoft that games do sell consoles?

 

[Banjo64]

That doesn't appear impressive on the face of it considering the drop in sales this year.

 

[Loxus]

This guy is smart still trying to hype up Starfield I see.

Just for reference.

UK August 2023

PS5: 82k
NSW: 27K
XB: 26k

26k + 76% = 45.76k

To seem impressive, XB would have to jump by at least 300% equaling 104k by the end of September.

 

[Bernoulli]

Phil you see.....release great games and people will buy the consoles.

P.S
I know what he was getting at.
Releasing great games wont make the Xbox Series the best selling console......but id argue a generation of great games could turn things around where the deficit to Sony isnt so bad........Nintendo is long gone though

 

[Tommi84]

But MS's boss said that great games doesn't sell consoles!!

Or was he crying like a little b[...]ch only to show how poor they are so the ABK can be bought?

 

[DenchDeckard]

This guy is smart still trying to hype up Starfield I see.

Just for reference.


26k + 76% = 45.76k

To seem impressive, XB would have to jump by at least 300% equaling 104k by the end of September.

OK, I guess you guys get to decide what's impressive once again....

It's like you don't even think before you post.

 

[Elysium44]

Which is why almost everyone always buys on Amazon.

I got my Series S from Microsoft in a sale a year ago for £189. One advantage of buying from there is you can use discounted gift cards.

 

[kazuyamishima]

Average weekly sales for August were about 6.5k/week, a jump of 76% will make the week ending in September about 11.44k for that week. Is impressive but not so much when the PS5 is selling more.

 

[Certinty]

Let's see how much Spider-Man 2 boosts sales of the PS5 by because this doesn't feel like much for the biggest Series S/X game in three years.

 

[Ultra Donny]

I'm glad to see that this as well is bad news.

 

[Killjoy-NL]

But MS's boss said thst great games doesn't sell consoles!!

Or was he crying like a little b[...]ch only to show how poor they are so the ABK can be bought?

I think people are misinterpreting what he said.

He was talking about the current state of Xbox and in that regard, with the success of Switch and momentum of PS5 coming off PS4, releasing games won't change all that much for Xbox.

The 76% increase in sales this month in UK isn't going to make much of a difference (as others have pointed out) and this was Xbox' major title.
Future releases also won't make much of a difference, because PS5 will widen the gap.

And then you'll have the same issue going into next-gen, as more people have built up a library on systems other than Xbox.

 

[DenchDeckard]

Average weekly sales for September were about 6.5k/week, a jump of 76% will make the week ending in September about 11.44k for that week. Is impressive but not so much when the PS5 is selling more.

The ps5 is 399 and has been for 2 months. Its a frazy price. I bought a second one. Sony arw killing it.

How does a 480 xbox series x do against a ps5 with starfield. Also you have to think about stock in the channel.

 

[kazuyamishima]

The ps5 is 399 and has been for 2 months. Its a frazy price. I bought a second one. Sony arw killing it.

How does a 480 xbox series x do against a ps5 with starfield. Also you have to think about stock in the channel.

Series S 512Gb is 250 quids and the 1tb is 300 quids.

The PS5 digital is 389 and disc version back to 480 with the LE Spider-Man 2 for 570.

MS has the cheapest option, but the other brand is just much more popular.

 

[Loxus]

OK, I guess you guys get to decide what's impressive once again....

It's like you don't even think before you post.

No, it's you who doesn't think.

What numbers you think PS is going to be putting out in October?

Come man, the point of exclusivity is to draw people into your ecosystem.

 

[DenchDeckard]

No, it's you who doesn't think.

What numbers you think PS is going to be putting out in October?

Come man, the point of exclusivity is to draw people into your ecosystem.

Think of supply chain and logistics. You guys don't think logically so you make silly statements.

There's an almost certain chance that there wouldn't even be stock available for the xbox to increase sales by 300%. Retailers and even Microsoft UK and distribution partners ike techdata wouldn't hold that much stock.

Sheesh

 

[Elysium44]

I think people are misinterpreting what he said.

He was talking about the current state of Xbox and in that regard, with the success of Switch and momentum of PS5 coming off PS4, releasing games won't change all that much for Xbox.

The 76% increase in sales this month in UK isn't going to make much of a difference (as others have pointed out) and this was Xbox' major title.
Future releases also won't make much of a difference, because PS5 will widen the gap.

And then you'll have the same issue going into next-gen, as more people have built up a library on systems other than Xbox.

He was still wrong though. He seems to want to take a shortcut to quick success and that is never going to happen. Sony didn't become this popular overnight or because of one game. Spencer is like the lazy person looking for a get rich quick scheme rather than having a viable long term plan for Xbox to be successful on its and its games' own merits. Instead he hopes Microsoft will keep bankrolling his vast spending trying to muscle Sony out of business.

 

[Elysium44]

Think of supply chain and logistics. You guys don't think logically so you make silly statements.

There's an almost certain chance that there wouldn't even be stock available for the xbox to increase sales by 300%. Retailers and even Microsoft UK and distribution partners ike techdata wouldn't hold that much stock.

Sheesh

If there was high demand for the Xbox which the supply couldn't satisfy then we'd know that by it being out of stock, but it isn't?

 

[DenchDeckard]

If there was high demand for the Xbox which the supply couldn't satisfy then we'd know that by it being out of stock, but it isn't?

I'm not making that statement. And I have no knowledge on what stock looks like at what retailers. I'm talking about how it would be simply impossible for xbox sales to jump 300% as that would mean some people were doing very poor jobs on stock control.

 

[GHG]

OK, I guess you guys get to decide what's impressive once again....

It's like you don't even think before you post.

The numbers are the numbers. A 76% increase for just a single week from where they are coming from isn't much to toot about.

 

[Elysium44]

I'm not making that statement. And I have no knowledge on what stock looks like at what retailers. I'm talking about how it would be simply impossible for xbox sales to jump 300% as that would mean some people were doing very poor jobs on stock control.

I'm saying it's moot. The reason Xbox isn't doing 300% isn't because there isn't the stock, it's because it isn't in demand enough. Granted if it were then you're right, the supply probably wouldn't be there (who knows but let's assume that's true). We know Amazon for example has stock because if they don't then they won't say it's available for delivery tomorrow.

 

[UltimaKilo]

This guy is smart still trying to hype up Starfield I see.

Just for reference.


26k + 76% = 45.76k

To seem impressive, XB would have to jump by at least 300% equaling 104k by the end of September.

You're right, no idea how he still is allowed to create threads.

Any bump in sales this large in one market is welcome by MS.

 

[Killjoy-NL]

He was still wrong though. He seems to want to take a shortcut to quick success and that is never going to happen. Sony didn't become this popular overnight or because of one game. Spencer is like the lazy person looking for a get rich quick scheme rather than having a viable long term plan for Xbox to be successful on its and its games' own merits. Instead he hopes Microsoft will keep bankrolling his vast spending trying to muscle Sony out of business.

Probably.

Although I personally feel like MS is on it's way out as one of the Big Three and Spencer's role is to oversee the transition to a streaming service/3rd party.
And now he's in a sticky situation with GamePass not growing as fast as they'd hoped and their consoles falling way behind the competition.

 

[Physiognomonics]

This guy is smart still trying to hype up Starfield I see.

Just for reference.


26k + 76% = 45.76k

To seem impressive, XB would have to jump by at least 300% equaling 104k by the end of September.

And this 76% is week on week. I doubt they do the same increase month on month.

 

[Tiago Rodrigues]

The ps5 is 399 and has been for 2 months. Its a frazy price. I bought a second one. Sony arw killing it.

How does a 480 xbox series x do against a ps5 with starfield. Also you have to think about stock in the channel.

Yeah let's pretend the Series S doesn't exist.

 

[DenchDeckard]

I'm saying it's moot. The reason Xbox isn't doing 300% isn't because there isn't the stock, it's because it isn't in demand enough. Granted if it were then you're right, the supply probably wouldn't be there (who knows but let's assume that's true). We know Amazon for example has stock because if they don't then they won't say it's available for delivery tomorrow.

I get exactly what you're saying and I agree. I was just saying it's wild to say an uplift of 300% would be impressive...it would be downright incredible and also impossible, really.

 

[MisterXDTV]

Percentage increase is relative to the base number

The base number was poor, so +76% is much less significant than the OP is trying to sell us

 

[DenchDeckard]

Yeah let's pretend the Series S doesn't exist.

Valid point!