Xbox Series X | S Estimated to Have Sold 37 million units

PS5 had a brief period of being even/profitable but then component prices went up (N7 wafers, GDDR6 and a few others) and went right back to losing money.
Is that just the US, or including Japan and the UK - and wealthy parts of the EU too? I would expect it to just be the US and poorer regions or at least excluding the UK/Japan.
 
So half the LTS of the ps5, 1/3 the ps4 and switch and still roughly 10m less than the xb1.
It's like double 10m less.
I think ps5 pro is a great test bed for sony. It let's them make a profit and also gather the data on price points.

They can set high and invest some margin into promos. I imagine it will have a small discount this black friday, maybe 50 to 75 dollars/gbp. Then they can track the uplift etc.
Target had it for $349 last Black Friday here in the USA. With the tariffs this year I doubt we'll get those discounts again.
 
They did a die shrink for the Series X and raised prices, should be profitable now.
It's become a lot more difficult in the current generation of consoles for costs to come down throughout the cycle, as they used to back 10-20 years ago. Hence the lack of price drops like we used to have.

Covid. Supply chain disruption. Inflation. Difficulty sourcing rare minerals. Rising costs of freight. And now tariffs.

There won't be permanent price drops of current consoles. In fact as we've seen they are going up. The last platform holders to hold out on raising prices in the US for current-gen are Nintendo and PS.
 
Last edited:
I really don't see the "cherry picking" in pointing out the fact that PS5 stopped selling for a loss less than a year after launch while Xbox was reported to be losing between $100 to $200 per Phil Spencer in Nov 2022, two years after launch. Fair to point out that we don't have up to date numbers, but that's about it.
That was meant more as a general statement. Also, I do not want to imply that K KeplerL2 or Welfare Welfare are cherry picking their data in this thread. I believe both are interpreting the information they have and have come to varying conclusions. Now, are there posters that will cherry-pick from those sources and others? :messenger_winking_tongue:

IMO, when it comes to the costs of consoles, I am mostly thinking about the sustainability for both console manufactures and cost to consumers. If console manufacturers can keep prices low to consumers and maintain their presence and performance, I don't care what they pay to build them or if consoles are sold as a loss leader. I am concerned that as prices continue to increase, we are going to lose the lower-mid tier income gaming segment. Maybe they will go to PC or maybe they will go to phones (or maybe I am overthinking it?). I would hate to see video game consumer numbers take a nose dive because it is getting too expensive and leaving people behind.
 
I think ps5 pro is a great test bed for sony. It let's them make a profit and also gather the data on price points.

They can set high and invest some margin into promos. I imagine it will have a small discount this black friday, maybe 50 to 75 dollars/gbp. Then they can track the uplift etc.

That'll be very smart on their behalf. Good plan.

That was meant more as a general statement. Also, I do not want to imply that K KeplerL2 or Welfare Welfare are cherry picking their data in this thread. I believe both are interpreting the information they have and have come to varying conclusions. Now, are there posters that will cherry-pick from those sources and others? :messenger_winking_tongue:

IMO, when it comes to the costs of consoles, I am mostly thinking about the sustainability for both console manufactures and cost to consumers. If console manufacturers can keep prices low to consumers and maintain their presence and performance, I don't care what they pay to build them or if consoles are sold as a loss leader. I am concerned that as prices continue to increase, we are going to lose the lower-mid tier income gaming segment. Maybe they will go to PC or maybe they will go to phones (or maybe I am overthinking it?). I would hate to see video game consumer numbers take a nose dive because it is getting too expensive and leaving people behind.

This is why the $500 price point should not be crossed. Nintendo didn't do it, and neither should Sony with the PS6!
 
That was meant more as a general statement. Also, I do not want to imply that K KeplerL2 or Welfare Welfare are cherry picking their data in this thread. I believe both are interpreting the information they have and have come to varying conclusions. Now, are there posters that will cherry-pick from those sources and others? :messenger_winking_tongue:

IMO, when it comes to the costs of consoles, I am mostly thinking about the sustainability for both console manufactures and cost to consumers. If console manufacturers can keep prices low to consumers and maintain their presence and performance, I don't care what they pay to build them or if consoles are sold as a loss leader. I am concerned that as prices continue to increase, we are going to lose the lower-mid tier income gaming segment. Maybe they will go to PC or maybe they will go to phones (or maybe I am overthinking it?). I would hate to see video game consumer numbers take a nose dive because it is getting too expensive and leaving people behind.

I don't think anyone was cherry picking here. Not sure why that was ever brought up (not by you, I know).

Yeah, I think it is in everyone's interest for consoles to be sustainable. I'm not sure the lack of competition is in anyone's best interests though. Competition drove prices down and kept complacency at bay, but higher prices is almost certain and I'm not exactly seeing fire from Sony or MS. Not like in the past anyway.
 
I don't think anyone was cherry picking here. Not sure why that was ever brought up (not by you, I know).

Yeah, I think it is in everyone's interest for consoles to be sustainable. I'm not sure the lack of competition is in anyone's best interests though. Competition drove prices down and kept complacency at bay, but higher prices is almost certain and I'm not exactly seeing fire from Sony or MS. Not like in the past anyway.
Platform entrenchment means that you don't get a fresh start every gen like it used to be.

It's one thing to knowingly lose money upfront in pursuit of user acquisition in a landscape where we all essentially reset to square 1, but the worst outcome is you both lose money AND don't acquire new users. Which is actually sort of what happened with Xbox this gen. Yes there are other reasons behind this too, but it still happened.

The other side of this coin is even GPU manufacturers don't give big performance uplifts to lower-tier SKUs of new lineups like they used to. So that trickles down to the console segment too.

Yeah, true, there was no tariff in 2022.
Not just tariffs, NAND wafer prices etc are not a constant, they go up and down and affect whether you're profiting or not.
 
They aren't even at 30M
Well There It Is Jurassic Park GIF



I knew there was no way they were anywhere near 37 million.
 
These estimates sound too optimistic. I seriously doubt they are at 37 million sold given how many times in the past couple of years Xbox hardware has been down.
37 million shipped definitely seems to be in the optimistic range, but looking at all the data less than 30m is implausible.
 
Last edited:
They haven't made any significant revisions to the hardware in 5 years. Doubt the price of manufacturing has declined given the current events.

No significant physical revisions but they've reduced chip size over the year(s) which usually results in cheaper price per unit.

And if you take Kepler on his word, he said the same earlier in this thread:


They did a die shrink for the Series X and raised prices, should be profitable now.
 
To this day, I don't understand the hate XBOX gets on GAF. Ironically enough, I have been gaming since Atari and this gen (outside of the Switch), the Xbox has received the vast majority of my gaming time.
 
It's a shame, really. Series X is a great console. Phil has repeatedly said he doesn't want Xbox to be just a green PlayStation but Gamepass is really the only differentiator now, especially with most games going multiplat. I understand why it's tough sell to sell hardware in the current state of things. Really curious to see what next gen looks like for them and if they're able to get some momentum back at all
 
To this day, I don't understand the hate XBOX gets on GAF. Ironically enough, I have been gaming since Atari and this gen (outside of the Switch), the Xbox has received the vast majority of my gaming time.
You have Phil and Microsoft PR (+ online people paid by Microsoft) saying stuff that are easily debunkable, and when people fact-check them, they're being called haters.
 
Let's be honest, "estimated" means practically nothing in this context.
Unless Microsoft release official sales numbers you might as well say "estimated sales now at 14 billion". Same result/amount of substance.
 
To this day, I don't understand the hate XBOX gets on GAF. Ironically enough, I have been gaming since Atari and this gen (outside of the Switch), the Xbox has received the vast majority of my gaming time.
the "hate" goes beyond this site. it's a state of being for the Xbox brand.
 
To this day, I don't understand the hate XBOX gets on GAF. Ironically enough, I have been gaming since Atari and this gen (outside of the Switch), the Xbox has received the vast majority of my gaming time.
obnoxious fanboys and paid shills, inept morons at the helm posing as your gamer uncle.
what's not to hate.
its a joy to watch these idiots having the same hype/deflate/collapse cycle gen in gen out.
 
Last edited:
37 million shipped definitely seems to be in the optimistic range, but looking at all the data less than 30m is implausible.
Doesn't seem implausible to me. Sales have completely cratered in Europe and they've been down every quarter in the US since 2023. We already know the Series consoles are doing worse than the XB1 consoles so it's not really surprising to hear they are below 30 million units sold worldwide. This is their worst generation ever in my opinion. With the original Xbox console back in the day you could argue they were the new kid on the block going against the juggernaut that was the PS2 but this gen it's been nothing but incompetence and failure from Xbox leadership and MS.
 
Yes they are. Every worldwide sales tracker has them over 30M end of last year, Take Two reported 107M PS5's and XBS end of last year, and PS5 was <75M

https://ir.take2games.com/static-files/e8841ad4-15c4-4572-b4c4-0df5548df6ba
Take Two reported 107M console as of December 2024. 75M PS5 was at the end of 2024 so gives around 32M Xbox.
But earlier Take Two report talked about 94M consoles as of November 2024. 65.5M PS5 was at end of September 2024 (probably around 68m in November) so Xbox should be at around 26M -> It's impossible Xbox sales were ~6M within one month.

It's something weird about these Take Two reports.
Personally I not believe in 37M Xbox Series. Around 32M is my bet.
 
Even with the inflated numbers (37m), it's not even half of what ps5 has sold. And this is despite buying up ABK, having astroturfers, controlling the media, having the largest amount of fanboys shilling for the platform and giving out "free games" on gamepass.

Fucking embarrassing.
Might as well inflate the numbers further to 50m to make yourself sleep better at night.
 
Last edited:
Take Two reported 107M console as of December 2024. 75M PS5 was at the end of 2024 so gives around 32M Xbox.
But earlier Take Two report talked about 94M consoles as of November 2024. 65.5M PS5 was at end of September 2024 (probably around 68m in November) so Xbox should be at around 26M -> It's impossible Xbox sales were ~6M within one month.

It's something weird about these Take Two reports.
Personally I not believe in 37M Xbox Series. Around 32M is my bet.

If you're going to crawl out of the woodwork at least try to get your facts straight.

A8fLyuUKS8NFYvLh.jpeg


I'd also like to say that they are citing a market research firm, instead of using numbers directly from manufacturers (which they will have access to should they wish).
 
Last edited:
obnoxious fanboys and paid shills, inept morons at the helm posing as your gamer uncle.
what's not to hate.
its a joy to watch these idiots having the same hype/deflate/collapse cycle gen in gen out.
You can say the same thing of these strange kids who meltdown because Sony is going 3rd party or if you criticize Sony for their lack of output in what has been their worst generation thus far.
You have Phil and Microsoft PR (+ online people paid by Microsoft) saying stuff that are easily debunkable, and when people fact-check them, they're being called haters.
I really don't follow that stuff closely, nor the social media stuff a lot of you do. I can admit that this has been my favorite Microsoft console to date, although I did not have an xbox last gen because it was so bad, but I did own the 360 and OG XBOX. All that other stuff childish does not make me dislike the UI or performance of the Series X or the amazing time I have had with 1st party games.

I don't remember another generation where so many grown men argued over which console was better. They all have theirs strengths and weaknesses.
 


Welfare Welfare sorry, but I think in this case it's you who doesn't know how to back down.

He went from 37M to now over 30M, fucking hilarious.

Xpo2gCIMiE7bes8F.png

So he didn't know how to read the SCBU report and now calling it an ad hominem on his estimates which is nowhere close to 37M. Weird they are attacking K KeplerL2 over there yet continuously use him as a source for leaks.

lol, best contribution you've done for the thread.
 
Doesn't seem implausible to me. Sales have completely cratered in Europe and they've been down every quarter in the US since 2023. We already know the Series consoles are doing worse than the XB1 consoles so it's not really surprising to hear they are below 30 million units sold worldwide. This is their worst generation ever in my opinion. With the original Xbox console back in the day you could argue they were the new kid on the block going against the juggernaut that was the PS2 but this gen it's been nothing but incompetence and failure from Xbox leadership and MS.
I don't disagree it's doing badly (basically Microsoft gave up at this point), but there's enough data to say it's above 30 million.
 
AMD's 100M was a milestone figure, not a direct announcement that only 100M Gen 9's were sold so far. If you wanted that figure to be right, you'd be saying XBS is only at 25M end of 2024.

Official Microsoft data had XBS at +21M early 2023.

f4kqPLU-Imgur.jpg


From July 2023 to December 2024, XBS sold through 5.3M in just the US. XBS would be at, bare minimum, +26.4M without any other regions sales data for that same time frame. The 100M was, once again, just a milestone announcement.

26.4 end of 2024 +nearly nothing in 2025 still puts it closer to 30 that nonsenses as 37.
 
AMD's 100M was a milestone figure, not a direct announcement that only 100M Gen 9's were sold so far. If you wanted that figure to be right, you'd be saying XBS is only at 25M end of 2024.

Official Microsoft data had XBS at +21M early 2023.

f4kqPLU-Imgur.jpg


From July 2023 to December 2024, XBS sold through 5.3M in just the US. XBS would be at, bare minimum, +26.4M without any other regions sales data for that same time frame. The 100M was, once again, just a milestone announcement.
So it barely moved units since 2023.
 
He went from 37M to now over 30M, fucking hilarious.

Xpo2gCIMiE7bes8F.png

So he didn't know how to read the SCBU report and now calling it an ad hominem on his estimates which is nowhere close to 37M. Weird they are attacking K KeplerL2 over there yet continuously use him as a source for leaks.


lol, best contribution you've done for the thread.

Well at least it looks like he's started accounting for the existence of the Steam Deck as far as AMD's numbers are concerned, so it's progress I guess.
 
Top Bottom