Yusuf Mehdi on Xbox One: 'We have a better value proposition than our competitors'

That's unfairly reductive. I could say the Xbone is a weaker PS4 with a gimmicky camera shoved down your throat to convince you that imprecise, lagged, arm waving motions are somehow more immersive and convenient than simply tapping a button.

But I wouldn't do that.

And yet you just did.

That said, I am being somewhat reductive in my comments. There are a few things PS4 will do that pique my interest, such as the Gaikai streaming.

But it seems clear to me that Sony's focus with PS4 was simply to iterate on PS3 in a conservative way. I see a lot more out-of-the-box thinking coming from Microsoft.
 
The bottom line is they feel that their box has more functionality and better games. There is nothing really controversial about what he said. Every company thinks they offer the best value and the best games.

The one thing you cannot argue is that X1 offers more functionality out of the box. If I have one criticism it is that they are not effectively demonstrating why everyone should value that increased functionality over the competition. I do believe that when people have the product they will get it and see some of the intrinsic benefits of HDMI-in, IR in the Kinect, Kinect, and Windows apps. Or maybe it will suck, we'll see.

I bet a lot of people did not see how XBL had more value than PSN in 2006 pre-launch either.
 
The bottom line is they feel that their box has more functionality and better games. There is nothing really controversial about what he said. Every company thinks they offer the best value and the best games.

The one thing you cannot argue is that X1 offers more functionality out of the box. If I have one criticism it is that they are not effectively demonstrating why everyone should value that increased functionality over the competition. I do believe that when people have the product they will get it and see some of the intrinsic benefits of HDMI-in, IR in the Kinect, Kinect, and Windows apps. Or maybe it will suck, we'll see.

I bet a lot of people did not see how XBL had more value than PSN in 2006 pre-launch either.

Out of the box for $500 it does nothing actually. Not even internet browsing. I guess it has blu-ray playback and TV passthrough, so actually it does do some stuff.
 
Mehdi symbolises all that is wrong with MS. Clueless marketing suite who has no idea what he is doing and truly out of his depth.
 
Mehdi symbolises all that is wrong with MS. Clueless marketing suite who has no idea what he is doing and truly out of his depth.

And yet he's leading the marketing effort for a major consumer electronics launch, while you're posting on a gaming forum. Funny how that works.
 
And yet he's leading the marketing effort for a major consumer electronics launch, while you're posting on a gaming forum. Funny how that works.

What the fuck man? Now you are just being a dick and attacking other users.
 
And yet you just did.

That said, I am being somewhat reductive in my comments. There are a few things PS4 will do that pique my interest, such as the Gaikai streaming.

But it seems clear to me that Sony's focus with PS4 was simply to iterate on PS3 in a conservative way. I see a lot more out-of-the-box thinking coming from Microsoft.

2013_%2525208_15_21_44.jpg


And yeah, there was a load of out of the box thinking from Microsoft...mostly involving fucking gamers over, which they promptly got slapped down for. Now they've just got an Xbox 360 v2.0 with a gimmicky camera.

But whatever. Different strokes for different folks, I guess.

And yet he's leading the marketing effort for a major consumer electronics launch, while you're posting on a gaming forum. Funny how that works.

Seriously? He's just posting an opinion. No need to basically tell him his life is worthless compared to this Microsoft guy.
 
i'm actually looking forward to kinect 2. with that said, MS execs really need to just stop talking. console execs (moreso from MS and some Reggie as of late) are just terrible at PR. transparent garbage.
 
In my opinion, if you can't see any justification for Xbox One's higher price, it's because you don't want to see it. I think Microsoft has done a good job justifying Xbox One's higher pricetag.

I see PS4 as little more than a PS3 with better graphics and new social features. There's nothing wrong with that, but it doesn't excite me.

lol. And what is the Xbox One besides an Xbox 360 with "better graphics and new social features." These company lines are adorable. Perhaps before E3, the Xbox One was a huge departure from what a console normally is (a terrible departure at that), but now it's literally what you described the PS4 as.
 
I disagree with everything this guy spouted off in the op. $500 for a system that's 30% less powerful than the other, cheaper option is not a better value in my opinion. I know he has to spout out nothing but praise, but fuck is this guy wrong.
 
Over delivering on value, value proposition, are these the buzzwords their marketing team has been pushing and these guys to talk about? Whether the XBone is a great value or not is up for debate, but the value of the consumer's dollar should be up to the consumer. The way value is being pushed so hard feels insulting to me,
 
Yes. They had similar PR shit and ken and Phil were out of their minds as well. History repeats.

The difference is that I went out on day 1 to get a 20GB PS3 because it was half the price of competing blu-ray players and was better than all of them. It was also a comparable DVD upconverter to high end DVD upconverting players. There was a tangible reason for an AV guy to run out and get one. It really was like $800 worth of parts in that thing and Sony took a complete bath from early HD adopters like me who bought it just for blu-rays and didn't buy games.

I don't see the XBO offering the same kind of "must have for AV geeks" type of equipment. So yeah the PR is the same with the rhetoric, but the "value proposition" as a media device was a bit different at that time.
 
These comments about delivering more value is a bit stupid in the sense that, of course that MS (or Sony) will think that their product offers more value. Its the same with own children and/or ideas, you like your own the best.

It is always up to the consumer to appreciate the value of the product and this is what will be interesting to see.
 
*Opening thread*
*Starting to read Yusufs argument, hoping for something other than Kinect*
*bla bla bla KINECT

-_-
 
I swear Sony was saying the exact same stuff about the PS3 when it launched with that crazy price.

PlayStation 3 boss defends high price
Sony Computer president Kaz Hirai says $499 and $599 game machines are a good value.
By Chris Morris, CNNMoney.com staff writer
May 11, 2006: 7:35 AM EDT

LOS ANGELES (CNNMoney.com) � While gamers and many industry analysts are still recovering from their surprise at the high price tag for a premium PlayStation 3, the man whose division makes the machine said he doesn't understand the fuss.

"I think when you look at what we put into the box � Cell, Blu-Ray, backwards compatibility, the ability to go online - I think it's a very compelling package for consumers," said Kaz Hirai, president and chief executive officer of Sony (Research) Computer Entertainment America. "The totality of what we bring to the table makes it a good value for consumers."

All of this has happened before and all of this will happen again.
 
All of this has happened before and all of this will happen again.

But outside of "cell", it really was a bargain for what was inside at that time. $800 worth of electronics at least. It was so good as a media device on day 1 that it had a horrible game attach rate compared to 360 and Wii because so many AV nerds bought it just for blu-ray.

But yeah the PR does sound really familiar there.
 
All of this has happened before and all of this will happen again.

yeah but with sony at least it made sense. blu-ray ended up winning the next gen video format war, and that was expensive tech to include with ps3. The system also came with built in wifi (360 needed a $100 adapter) and had controller charger included. higher memory too. they also practically built in a ps2 so there would be backwards compatibility. they sold the system at a loss still, and you could break down where the value of the system came from.

its not quite as easy with X1 because the system is significantly weaker in hardware vs the competitor, and we haven't seen the payoff of Kinect 2. Right now I feel like MS really need to show why Kinect 2 is worth the extra $100, or their system really doesn't make sense. They also need to review policies and perks of their xbl gold service.
 
All of this has happened before and all of this will happen again.

When you have a pair of consoles going against each other. There's going to be one that's less powerful. There's going to be one that's more expensive. There's going to be one that has peripherals attached with dubious gaming functionality. There's going to be one that redesign doesn't quite work.

Unfortunately it looks like in this case the One is the one that has taken the short straw each time, maybe shouldn't have called it the "One"?
 
I agree that between the PS3, Wii U, and XBO, the PS3 had the most justifiable price attached to it for the "value package", but there still seems to be some sort of disconnect between the consumer and the recognition of that implied value.

Sony won some battles with the PS3's gambles, but they lost the war. Wii U, for all its neat features and unique gamepad is still struggling without games, and the XBO --as some of you said-- seems to be adding up all the wrong numbers for its "value package".
 
I'm not going to say Yusef is a better man than me, but I would hate myself and my job if I had to spew bullshit like that. You have to be in a state of delirium to spend time in an office will colleagues and arrive at that as as an answer to questions that come way your way. I couldn't do it. I couldn't live with myself if I had to let those words fly out of my mouth.
 
I'm not going to say Yusef is a better man than me, but I would hate myself and my job if I had to spew bullshit like that. You have to be in a state of delirium to spend time in an office will colleagues and arrive at that as as an answer to questions that come way your way. I couldn't do it. I couldn't live with myself if I had to let those words fly out of my mouth.

He gets paid six figures or more to spew bullshit and come up with ways to spin things to get gamers to buy xboxs
 
I agree with Mehdi, but the pressure is on them to convince the masses, and while not impossible, that's historically not been an easy task to accomplish.
 
I swear Sony was saying the exact same stuff about the PS3 when it launched with that crazy price.

Of course, it's the argument you have to make when you have a higher price tag. It helps when it is true. The market decides whether it rings true or not.

The 'offers more value out of the box' thing is kind of laughable though, IMO. As far as I can see, out of the box you'll get a lot more entertainment content and functionality from a PS4 without further payment than you will with a One.

Maybe the (apparently rather nascent) TV connectivity is a big win for some people, but as a games machine or as a gateway to other entertainment content, Xbox One is much poorer value than alternatives.
 
He also cited the fact that the Xbox One won more awards at this year’s E3 video game conference than Sony and Nintendo combined

Yeah, because awards in this industry are totally legit and above board. LOL.
 
Out of the box for $500 it does nothing actually. Not even internet browsing. I guess it has blu-ray playback and TV passthrough, so actually it does do some stuff.

You do get a free 2 week live gold subscription. So out of box experience is going to be there for everybody.
 
Until 2 weeks later when you can't access few apps that have been free since forever on every other content consumption platform in the yyool 2013.
 
All of this has happened before and all of this will happen again.
Except with the PS3 you were actually getting more for the money like a substantially bigger hard drive, built in WiFi, Blu-ray movie playback. With the XBone you get Kinect which IIRC only about 23% of current Xbox 360 owners care about (trying to remember the number Pachter cited, it was around there), and you get a console that isn't as powerful graphically. The console with more horsepower is actually $100 cheaper. Many posters here on GAF actually ridiculed the value proposition argument for the PS3 when it offered many things at launch that made it arguably worth it when you added them all up, and now with this new generation and this new, absolutely baseless "value proposition" argument for the XBone it really puts things into perspective.
 
All those awards, manufactured hype right guys?

Personally making the package $50-$100 cheaper will make it a mcuh better proposition. Kinect is yet to be proven me. (never used it before)
 
And yet he's leading the marketing effort for a major consumer electronics launch, while you're posting on a gaming forum. Funny how that works.

And what a superb marketing effort so far for a major consumer electronics launch! Can't fault it.

Also, you can't criticise business executives if you are in a lower salary bracket. You should all know that already.
 
Top Bottom