"Why do I have to call their athletic department to say we've got them targeted as our rival, period," Diaco said on a Monday morning conference call introducing new media policies for the team going forward. "What control over that would they have and what do I care what they think?... If they don't want to honor our rivalry, we're not their rival, that's on them. I don't control what they want. If they don't want to be a part of the trophy, I don't care about that, either. They don't like the logo ... the logo is a university logo. And I took the logo off our marketing."