NPD- Star Wars Toys Sold Over $700 Million in 2015

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Saucycarpdog

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Star Wars fever reached a new peak in 2015, as the franchise's toy sales reached over $700 million for the year, according to retail research group NPD (via Reuters).

The NPD group released a report showing the Star Wars franchise leading a strong year for the toy industry, which generated $19.4 billion overall and boasted significant marketing growth.

Star Wars toys, like the BB-8 droid and Kylo Ren lightsaber, alone contributed more to the toy industry's sales and growth than Jurassic World, Minions and Avengers combined.

The Star Wars franchise saw an extra surge on Force Friday, which NPD says attributed to their surge to the number one spot. IGN recently listed the ten best Star Wars toys around, which includes one released on last year's Force Friday.
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http://www.ign.com/articles/2016/01...nt page)&utm_content=18&utm_campaign=Blogroll

I know I contributed. Got a Kylo Ren lightsaber and mask.

Throw me into a trash compactor if old.
 
They're definitely moving. I saw the Star Wars restocked twice before Christmas and one was filled with Phasma since so many wanted her. Went back since then and the area is pretty bare, not much selection unless you wanted a remote control vehicle toy.
 
This is where the real money is made. You get that toy money even in non release years
 
smurfx said:
so how much money has disney made back from the purchase of star wars?
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billions-and-billions.jpg
 
Half of what they paid was in stocks so Lucas only benefits from the better it does. He's like the top individual (actual person) stockholder,
 
So how much does Disney get? I think they licensed it to toy producers and got a fixed sum? Do they still get anything, can someone elaborate on this?
 
Bed bath and beyond had a frickin darth vader wine bottle opener. I came so close to buying one before I remembered I don't drink wine often.
 
3N16MA said:
Good luck. Black Series has to be one of the hottest TFA merchandise going right now. I would say that and the LEGO line.

Disney Store had lots of Elite series figures.
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The Black Series is a great Figure Series.

I have a First Order Stormtrooper figure and the quality of the figure is amazing.Good Shit Hasbro.
 
I'd love a demographic breakdown, but that's hard to get.

I wonder how much of the revenue is from nostalgic 30 years old and plus males lol.
 
Star Wars toys, like the BB-8 droid and Kylo Ren lightsaber, alone contributed more to the toy industry's sales and growth than Jurassic World, Minions and Avengers combined.
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This is especially impressive with how popular Minions were this summer. Saw them all over the place, and they ruled Halloween.
 
milanbaros said:
Your math and 'in the red' are wrong lol
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btrboyev said:
Math, how does it work?
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$2.2 billion in gross sales from toys and the movie. If Disney made 50% profit from those two, that's about $1 billion in revenue. $4 billion spent - $1 billion earned = $3 billion.

but I'm guessing they did not make 50% billion in profit, so they made less than $1 billion, so they are $3billion and change in red. How am I wrong?

excelsiorlef said:
Or 1.8 but yeah why not almost double that.
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$1.5 billion is close enough :P
 
sarcastor said:
$2.2 billion in gross sales from toys and the movie. If Disney made 50% profit from those two, that's about $1 billion in revenue. $4 billion spent - $1 billion earned = $3 billion.

but I'm guessing they did not make 50% billion in profit, so they made less than $1 billion, so they are $3billion and change in red. How am I wrong?



$1.5 billion is close enough :P
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Because they still own Star Wars IP. That counts as an asset on the balance sheet. And all signs point to a stream of income coming from that IP that makes it worth much more than what they paid for it.
 
sarcastor said:
$2.2 billion in gross sales from toys and the movie. If Disney made 50% profit from those two, that's about $1 billion in revenue. $4 billion spent - $1 billion earned = $3 billion.

but I'm guessing they did not make 50% billion in profit, so they made less than $1 billion, so they are $3billion and change in red. How am I wrong?

$1.5 billion is close enough :P
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The movie is at $1.9b now, so the total between that and 2015 toys would be $2.6b.

That wouldn't be the total income though. There's clothing, percentages of DVD/BluRay/digital sales for the older movies, soundtracks, games (like Battlefront in particular, but also Infinity 3.0 and others), and toys sold after the 2012 buyout and before 2015, various other merchandise, and less measurable income like extra theme park traffic for Season of the Force. So we're probably looking at a much higher total.
 
sarcastor said:
$2.2 billion in gross sales from toys and the movie. If Disney made 50% profit from those two, that's about $1 billion in revenue. $4 billion spent - $1 billion earned = $3 billion.

but I'm guessing they did not make 50% billion in profit, so they made less than $1 billion, so they are $3billion and change in red. How am I wrong?



$1.5 billion is close enough :P
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I think you're wrong because you're only looking at these two things, movie revenue and toys sales revenue in the US. Toy sales outside of the US, licensing for videogames or plays, ownership royalty fees from BD/DVD/Digital sales for the first 6 movies, other merchandising (clothes, cups, etc), among other things must also be huge.

Anyways, my guess is:

Movie would work something like this

$1.9B box office gross (so far)
$950M to theaters (estimate)
$200M budget
$200M - 250M marketing/miscellaneous expenses (estimate)

$500 - 550M profit (so far)

Toys (USA only)
$700M in revenue and 30-40% profit margin (complete guess, I have no idea)
 
CreeperBlocks said:
I'm still looking for a Star Wars Black Series Kylo Ren :(
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There's a flood of the first version right now. Never saw one until a couple weeks ago and now I see five at a time. Saw some last night. Amazon's had it in stock for days. Clearing stock for the better version, I guess
New on left, old on right...

http://postimage.org/
 
AnotherDayAnotherDollar said:
I think you're wrong because you're only looking at these two things, toys sales outside of the US, licensing for videogames, plays, etc. Ownership fees from BD/DVD/Digital sales for the first 6 movies, other merchandising (clothes, cups, etc), among other things must also be huge.

Anyways, my guess is:

Movie would work something like this

$1.9B box office gross (so far)
$950M to theaters (estimate)
$200M budget
$200M - 250M marketing/miscellaneous expenses (estimate)

$500 - 550M profit (so far)

Toys (USA only)
$700M in revenue and 30-40% profit margin (complete guess, I have no idea)
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I'm pretty sure the marketing was really, really low. Something like 20M. They didn't have to because it markets itself. I always saw a crap load of commercials using the Star Wars license. That had to be a nice payday of disney.
 
AnotherDayAnotherDollar said:
I think you're wrong because you're only looking at these two things, toys sales outside of the US, licensing for videogames, plays, etc. Ownership fees from BD/DVD/Digital sales for the first 6 movies, other merchandising (clothes, cups, etc), among other things must also be huge.

Anyways, my guess is:

Movie would work something like this

$1.9B box office gross (so far)
$950M to theaters (estimate)
$200M budget
$200M - 250M marketing/miscellaneous expenses (estimate)

$500 - 550M profit (so far)

Toys (USA only)
$700M in revenue and 30-40% profit margin (complete guess, I have no idea)
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According to NPD data in the USA, 30% revenue royalty for major licensors like Disney is a very realistic figure.

So Disney would be making $210 million off licensing Star Wars toys in the USA alone.
 
Knastluder said:
So how much does Disney get? I think they licensed it to toy producers and got a fixed sum? Do they still get anything, can someone elaborate on this?
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Other companies manufacture, distribute, and sell the toys and assume all the risk if they don't sell.

Disney licenses the Star Wars IP and then takes a cut of the revenue because of the strength of the brand they've built. Because Disney is the largest licensor, and licensed toys represent 31% of total toy revenue in the USA according to The NPD Group, they can easily demand huge royalty fees like 30% without breaking a sweat.
 
jayhawker said:
Because they still own Star Wars IP. That counts as an asset on the balance sheet. And all signs point to a stream of income coming from that IP that makes it worth much more than what they paid for it.
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Right but what does that have to do with what he said? The strength of the IP lies in the merchandising and movie profits. All he said is that they have made around that much SO FAR not that they will never make another dime and the deal was a bust and FUCK LUCASARTS CRAP IP so get your panties untwisted. The worth of the IP is based on future profits and they've made around a quarter of that back in a very short period so that is actually very good.
 
Dont know why folks are trying to add toy sales and movie sales together, while ignoring all the other money being made by non toy merch
 
Aselith said:
What's the total with those numbers?
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Nobody really knows, as I don't think numbers for all that shit's been released yet, but you gotta figure:

Publishing (novels, comics, young readers)
Apparel
Blu-Ray/Digital
Soundtrack
Video Games
Toys
Theatrical release

Plus whatever they were paid for licensing rights to slap that logo on all manner of shit.
 
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