Oberstein
Gold Member
Listening to Kit and Krysta, two former employees who each spent over a decade working at Nintendo of America and hosted official online shows for the company, you quickly realize there's a serious issue with how Nintendo communicates with the public.
According to them, this kind of situation isn't new—but back in the day, they could go speak with Reggie, or he would at least be informed of what was going on, step in, and communicate accordingly. That's no longer the case. Doug Bowser doesn't fill (or no longer fills) that role. They're even surprised by the current NOA president's lack of communication. Maybe some interviews have already been done or are under embargo, but that's not the point—what's missing is a proper middleman and a strong face to explain things. In fact, he hasn't done a major interview in ages.
The guy is practically invisible on social media. He posts the occasional useless tweet on Twitter/X about what he ate, how he enjoys mountain biking, and sometimes tweets in Spanish. That might be fine if he were just another influencer—but we're talking about the President of Nintendo of America. And sure, it's a Japanese company, and you can't just say or do anything you want, but he could at least show us some behind-the-scenes moments, engage in conversation, or simply present a better image. Obviously, he's not the only one at fault—there are countless layers between him and Furukawa—but it really feels like Nintendo has inherited Sony's arrogance. The company behind the mustached plumber now seems full of businessmen selling video games like washing machines.
According to them, this kind of situation isn't new—but back in the day, they could go speak with Reggie, or he would at least be informed of what was going on, step in, and communicate accordingly. That's no longer the case. Doug Bowser doesn't fill (or no longer fills) that role. They're even surprised by the current NOA president's lack of communication. Maybe some interviews have already been done or are under embargo, but that's not the point—what's missing is a proper middleman and a strong face to explain things. In fact, he hasn't done a major interview in ages.
The guy is practically invisible on social media. He posts the occasional useless tweet on Twitter/X about what he ate, how he enjoys mountain biking, and sometimes tweets in Spanish. That might be fine if he were just another influencer—but we're talking about the President of Nintendo of America. And sure, it's a Japanese company, and you can't just say or do anything you want, but he could at least show us some behind-the-scenes moments, engage in conversation, or simply present a better image. Obviously, he's not the only one at fault—there are countless layers between him and Furukawa—but it really feels like Nintendo has inherited Sony's arrogance. The company behind the mustached plumber now seems full of businessmen selling video games like washing machines.
