I would assume that most people interested in Hosoda's new movie are interested in seeing him tackle an intimate family drama, given that he has shown himself in the past to be very good at portraying human relationships in a meaningful and emotionally involving manner.
And as far as Sankarea goes, certainly there wasn't any staff hype attached to that project. Who had heard of Shinichi Omata/Mamoru Hatakeyama before now? I only became interested in the show after hearing about the quality of its first episode from a trusted person and seeing surprisingly attractive art, and tuned in to find that the concept was executed in a strong manner that I could get behind, at least for the first three episodes.
I can't care about how being an idol impacts the characters unless I care about the characters.
You missed the point about Sankarea, DEEN staff is generally regarded with fear and loathing, or something close to it.
