Lots of sports smaller than football do very well indeed. Being the biggest isn't always the rational goal, and not being the biggest doesn't mean a lot of people don't care about it. The pro leagues have big fan bases, national matches are huge TV events here in Scandinavia, etc.
yeah that's right, it just that from my point of view in Germany handball appears relatively stagnant or even declining. you dont see many people picking it up and the media doesnt care about it either.