NBC is showing other things during the day, such as volleyball (beach and indoor), track/swimming heats, water polo, rowing, etc etc, the daytime show has had lots of stuff. They've run Olympic programming from 11am or noon until about 6pm every weekday so far, and from 9am (or earlier) on weekends. Then of course the primetime stuff goes from 8 to midnight, and then there's a latenight Olympics show from 12:30 to 1:30 as well. And that's just NBC itself, not any of its cable networks. No, I think that NBC's decision is reasonable. It puts stuff that not as many people care about watching on during the day, and the stuff that the most people want to watch on at primetime. If you run the major stuff twice, then when do you run all that other stuff? Only on cable or something? That'd be unfortunate...